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28 Sep 2025, 23:25
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Be sure to select an answer first to save it in the Error Log before revealing the correct answer (OA)!
Difficulty:
55%
(hard)
Question Stats:
63% (01:46) correct
37%
(01:59)
wrong
based on 251
sessions
History
Date
Time
Result
Not Attempted Yet
A recent survey of buyers of luxury cars in Beecham city has revealed that males who are
between 40 and 50 years of age and who live in the Southern part of the city are more likely to buy these cars than is any other demographic group in the city. Maxpages is a magazine that contains articles primarily relevant to males in the age group of 40 to 50 years and is circulated only in the Southern part of Beecham city. Using the findings of this survey, Terence, who owns two luxury car showrooms in Beecham city, has decided to advertise in the Maxpages magazine.
Which of the following would be most useful to know in determining whether Terence should advertise in the Maxpages magazine?
(A) What is the exact number of luxury cars that were sold in all of Beecham city in the last one year?
(B) What percent of the total car market is the luxury car market in Beecham city?
(C) Do women and children play a major role in determining which luxury car to buy?
(D) Is the luxury car market in Beecham city expected to grow over the next few years?
(E) Would it be cheaper to advertise in some other magazine that is targeted at people of all age groups?
between 40 and 50 years of age and who live in the Southern part of the city are more likely to buy these cars than is any other demographic group in the city. Maxpages is a magazine that contains articles primarily relevant to males in the age group of 40 to 50 years and is circulated only in the Southern part of Beecham city. Using the findings of this survey, Terence, who owns two luxury car showrooms in Beecham city, has decided to advertise in the Maxpages magazine.
Which of the following would be most useful to know in determining whether Terence should advertise in the Maxpages magazine?
(A) What is the exact number of luxury cars that were sold in all of Beecham city in the last one year?
(B) What percent of the total car market is the luxury car market in Beecham city?
(C) Do women and children play a major role in determining which luxury car to buy?
(D) Is the luxury car market in Beecham city expected to grow over the next few years?
(E) Would it be cheaper to advertise in some other magazine that is targeted at people of all age groups?
29 Sep 2025, 20:26
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Let’s analyze step by step and try to eliminate.
We have to find the best answer not the perfect answer.
Argument summary:
Survey shows: men aged 40–50 in the southern part of Beecham buy luxury cars more than any other group.
Maxpages: a magazine targeting exactly that demographic.
Terence: owns luxury car showrooms and decides to advertise in Maxpages.
We need to test whether this decision is a good idea.
Option A: Number of luxury cars sold in the city last year.
This tells us about the size of the market, but not about whether advertising in *this particular magazine* will influence buying decisions. Not directly useful.
Option B: Percentage of the total car market that is luxury.
Again, market size info but doesn’t tell us if the ad placement in Maxpages will reach the right buyers. Irrelevant to the decision about this specific magazine.
Option C: Do women and children play a major role in determining which luxury car to buy?
Very relevant. Even if men aged 40–50 in the South purchase the cars, if the decision-makers are their wives or children, then advertising in a male-focused magazine may not be effective. This directly affects whether Terence’s ad will work.
Option D: Is the luxury car market expected to grow?
Growth trend matters for long-term planning, but Terence’s immediate decision is about where to advertise, not about whether the market will expand. Not the most useful.
Option E: Would it be cheaper to advertise in a general magazine?
Cost matters, but effectiveness is more important. Even if another magazine is cheaper, if it doesn’t reach the key decision-makers, then the money could be wasted. So less useful than C.
Best answer: C
Because the key assumption Terence is making is that targeting men 40–50 in the South will influence purchases. If women or children influence the buying decision, the assumption fails.
We have to find the best answer not the perfect answer.
Argument summary:
Survey shows: men aged 40–50 in the southern part of Beecham buy luxury cars more than any other group.
Maxpages: a magazine targeting exactly that demographic.
Terence: owns luxury car showrooms and decides to advertise in Maxpages.
We need to test whether this decision is a good idea.
Option A: Number of luxury cars sold in the city last year.
This tells us about the size of the market, but not about whether advertising in *this particular magazine* will influence buying decisions. Not directly useful.
Option B: Percentage of the total car market that is luxury.
Again, market size info but doesn’t tell us if the ad placement in Maxpages will reach the right buyers. Irrelevant to the decision about this specific magazine.
Option C: Do women and children play a major role in determining which luxury car to buy?
Very relevant. Even if men aged 40–50 in the South purchase the cars, if the decision-makers are their wives or children, then advertising in a male-focused magazine may not be effective. This directly affects whether Terence’s ad will work.
Option D: Is the luxury car market expected to grow?
Growth trend matters for long-term planning, but Terence’s immediate decision is about where to advertise, not about whether the market will expand. Not the most useful.
Option E: Would it be cheaper to advertise in a general magazine?
Cost matters, but effectiveness is more important. Even if another magazine is cheaper, if it doesn’t reach the key decision-makers, then the money could be wasted. So less useful than C.
Best answer: C
Because the key assumption Terence is making is that targeting men 40–50 in the South will influence purchases. If women or children influence the buying decision, the assumption fails.
05 Oct 2025, 15:30
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Bunuel
Official Explanation
Answer: C
The argument states that since most buyers of a particular product belong to a particular demographic group, it makes sense to advertise in a magazine that is targeted at that particular group. But what if the actual purchase decision was not taken by this group but by some other group such as women and children? Then it would make more sense to advertise in magazines targeted at women and children. Option C raises this point and is the correct answer.
(A) This fact has no bearing on which magazine Terence should advertise in.
(B) This could have a bearing on deciding whether Terence should open a luxury car showroom at all anywhere in Beecham City. However, that is not the question at hand.
(C) The correct answer.
(D) Same as B.
(E) Irrelevant. The idea is to advertise in the magazine that is targeted at the prospective customer.
