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arushi118
Does this question not require too exact of an approximation?

I estimated the traffic to be 12M in 2002 and not 12.5M -- this resulted me getting a 0.8 as an answer for the second dropdown.

How did you get 0.8?
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Even if you take the ratio as 5/15 = 1/3 or 33.33% and the other ratio as 19/20 = 95%
The difference is 62% around and it is still closer to 0.5 than 0.8.
arushi118
Does this question not require too exact of an approximation?

I estimated the traffic to be 12M in 2002 and not 12.5M -- this resulted me getting a 0.8 as an answer for the second dropdown.

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I took the ratio for 2002 as 6/12 and the ratio for 2007 as 18/20.
So the difference came out to be 4/10

And the percentage change came out to be: (4/10)/(5/10) = 0.8
Bunuel

How did you get 0.8?
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arushi118
I took the ratio for 2002 as 6/12 and the ratio for 2007 as 18/20.
So the difference came out to be 4/10

And the percentage change came out to be: (4/10)/(5/10) = 0.8


Notice that we are not asked about the percentage change:

The amount of dollar sales per unique visitor increased by approximately...
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Got my mistake. Thank You so much!
Bunuel


Notice that we are not asked about the percentage change:


The amount of dollar sales per unique visitor increased by approximately...
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This question has two parts, each requiring you to read specific values from the graph and perform a calculation. Let me walk through both.

Dropdown 1: Percent decrease in sales from 2007 to 2009

Look at the blue bars (Sales, left y-axis):
- 2007 sales: approximately $18M (the tallest bar on the graph)
- 2009 sales: approximately $9M

Percent decrease = (Old - New) / Old x 100
= (18 - 9) / 18 x 100
= 9 / 18 x 100
= 50%

Answer: 50

Dropdown 2: Increase in dollar sales per unique visitor from 2002 to 2007

Here you need values from BOTH the bars and the line. Read Sales from the blue bars (left axis) and Traffic from the gold line (right axis).

For 2002:
- Sales ≈ $6M
- Traffic ≈ 12M visitors
- Sales per visitor = $6M / 12M = $0.50

For 2007:
- Sales ≈ $18M
- Traffic ≈ 18M visitors
- Sales per visitor = $18M / 18M = $1.00

Increase = $1.00 - $0.50 = $0.50

Answer: 0.5

Key Insight: The key trap in Dropdown 2 is that you must read TWO different scales carefully — the left axis for the bars and the right axis for the line — and then compute a ratio before finding the difference. Many students either misread the traffic axis or forget to calculate the per-visitor rate for each year separately before subtracting.
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