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Updated on: 29 Oct 2023, 05:13
Originally posted by Sajjad1994 on 10 Feb 2020, 10:55.
Last edited by BottomJee on 29 Oct 2023, 05:13, edited 2 times in total.
Last edited by BottomJee on 29 Oct 2023, 05:13, edited 2 times in total.
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E-mail from marketing director to research associate[/i]
November 12, 1:15 p.m.
What was our return on investment last year from ads placed in various media? I am developing our marketing budget for next year and would like to determine whether Internet advertising should be continued as extensively as we have in past years. Also, are there data to show how returns from various advertising campaigns differ from quarter to quarter?
November 12, 1:15 p.m.
What was our return on investment last year from ads placed in various media? I am developing our marketing budget for next year and would like to determine whether Internet advertising should be continued as extensively as we have in past years. Also, are there data to show how returns from various advertising campaigns differ from quarter to quarter?
The research associate does not believe that the 2010 advertising campaign was successful as a whole.: No
The marketing director plans to recommend against continuing to use Internet advertising as extensively as the company has in past years.: No
Be sure to select an answer first to save it in the Error Log before revealing the correct answer (OA)!
Difficulty:
15%
(low)
Question Stats:
83% (01:57) correct
17%
(01:51)
wrong
based on 785
sessions
History
Date
Time
Result
Not Attempted Yet
1. Consider each of the following statements. Does the information in the three sources support the inference as stated?
| Yes | No | |
| The research associate does not believe that the 2010 advertising campaign was successful as a whole. | ||
| The marketing director plans to recommend against continuing to use Internet advertising as extensively as the company has in past years. |
ShowHide Answer
Official Answer
The research associate does not believe that the 2010 advertising campaign was successful as a whole.: No
The marketing director plans to recommend against continuing to use Internet advertising as extensively as the company has in past years.: No
$25,000
Be sure to select an answer first to save it in the Error Log before revealing the correct answer (OA)!
Difficulty:
5%
(low)
Question Stats:
92% (01:02) correct
8%
(01:12)
wrong
based on 651
sessions
History
Date
Time
Result
Not Attempted Yet
2. Suppose that the 2011 returns from campaigns in all advertising media remain the same as those received in 2010. If all the information in the three sources is accurate and the company spends $100,000 on television advertising during the first quarter of 2011, the returns received from television advertising during this quarter will be closest to:
| $10,000 | |
| $15,500 | |
| $25,000 | |
| $30,000 | |
| $30,750 |
ShowHide Answer
Official Answer
$25,000
To increase total advertising returns, the company’s Internet campaign might be expanded during 3rd quarter 2011.: Yes
Based on the company’s typical practices, radio advertising should be discontinued in 2011.: Yes
Be sure to select an answer first to save it in the Error Log before revealing the correct answer (OA)!
Difficulty:
35%
(medium)
Question Stats:
61% (00:50) correct
39%
(00:54)
wrong
based on 712
sessions
History
Date
Time
Result
Not Attempted Yet
3. Consider each of the following statements. Does the information in the three sources support the inference as stated?
| Yes | No | |
| To increase total advertising returns, the company’s Internet campaign might be expanded during 3rd quarter 2011. | ||
| Based on the company’s typical practices, radio advertising should be discontinued in 2011. |
ShowHide Answer
Official Answer
To increase total advertising returns, the company’s Internet campaign might be expanded during 3rd quarter 2011.: Yes
Based on the company’s typical practices, radio advertising should be discontinued in 2011.: Yes
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10 Feb 2020, 11:07
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1)a)No, nothing as such is mentioned in the data above
b)No,the director just ask from associate whether the Internet ad campaign was successful.
c)Yes, since it might happen based on 2010's 3rd quarter response
d)Yes,since radio was always having <20% contribution in each quarter
2)25% return will be there from TV in first quarter,so .25*100000= 25000
Posted from my mobile device
b)No,the director just ask from associate whether the Internet ad campaign was successful.
c)Yes, since it might happen based on 2010's 3rd quarter response
d)Yes,since radio was always having <20% contribution in each quarter
2)25% return will be there from TV in first quarter,so .25*100000= 25000
Posted from my mobile device
12 Dec 2020, 08:22
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1) No, nothing of this sort can be inferred from either the statements given by the marketing director and research associate or the graph provided by the research associate.
2) No, nothing of this sort has been said by the marketing director in his email to the research associate, he is just asking for data to formulate next year's marketing budget.
3) Yes, it is possible, as the research associate has said that "The return on internet ads was strong throughout the year, which supports continuing Internet advertising, so the company’s Internet campaign might be expanded during 3rd quarter 2011.
4) Yes, radio advertising will be discontinued in 2011 based on what the research analyst said in his email to the marketing director.
For the second question, the answer has to be C($25000) 0.25*100000= 25000.
2) No, nothing of this sort has been said by the marketing director in his email to the research associate, he is just asking for data to formulate next year's marketing budget.
3) Yes, it is possible, as the research associate has said that "The return on internet ads was strong throughout the year, which supports continuing Internet advertising, so the company’s Internet campaign might be expanded during 3rd quarter 2011.
4) Yes, radio advertising will be discontinued in 2011 based on what the research analyst said in his email to the marketing director.
For the second question, the answer has to be C($25000) 0.25*100000= 25000.
