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03 Apr 2023, 08:00
Kudos
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Cause: Customers do not fully understand all of the product's possible uses.
Effect: Product sales were down in the warmer regions.
Be sure to select an answer first to save it in the Error Log before revealing the correct answer (OA)!
Difficulty:
65%
(hard)
Question Stats:
73% (02:44) correct
27%
(02:52)
wrong
based on 756
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McGraw-Hill
Memo #1 from CEO to Market Analyst
We are consistently seeing more growth in the Northwest sector than in the three other sectors of the United States. Although we are spending equal amounts on advertising and the same product is being marketed across the country, sales fail to meet our expectations in the Northeast, Southwest, and Southeast. We would like to determine how to convince potential customers in other regions that our product is a better buy than the competitors’ products.
Memo #2 from Market Analyst to CEO
Our research suggests that potential customers do not fully understand the benefits of your product; in warmer regions the idea that it might keep the skin cool—rather than just insulating against the cold—is not well understood. In the Northeast, though advertising is as frequent, there are significantly fewer retailers of the product, which may make it less visible in some communities. I recommend developing separate lines of advertisement for each sector of the country that emphasize the specific benefits of the product for that particular area. Also, in regions of dense population, attempts should be made to increase the number of product retailers per capita.
In the marketing analyst’s review of the company’s advertising strategy, it is brought to light that a cause and effect relationship exists between the way advertising is handled and the company’s product sales experiences. Choose the cause and subsequent effect in the table below, based on the market analyst’s suggestions. Make only one selection in each column.
Memo #1 from CEO to Market Analyst
We are consistently seeing more growth in the Northwest sector than in the three other sectors of the United States. Although we are spending equal amounts on advertising and the same product is being marketed across the country, sales fail to meet our expectations in the Northeast, Southwest, and Southeast. We would like to determine how to convince potential customers in other regions that our product is a better buy than the competitors’ products.
Memo #2 from Market Analyst to CEO
Our research suggests that potential customers do not fully understand the benefits of your product; in warmer regions the idea that it might keep the skin cool—rather than just insulating against the cold—is not well understood. In the Northeast, though advertising is as frequent, there are significantly fewer retailers of the product, which may make it less visible in some communities. I recommend developing separate lines of advertisement for each sector of the country that emphasize the specific benefits of the product for that particular area. Also, in regions of dense population, attempts should be made to increase the number of product retailers per capita.
In the marketing analyst’s review of the company’s advertising strategy, it is brought to light that a cause and effect relationship exists between the way advertising is handled and the company’s product sales experiences. Choose the cause and subsequent effect in the table below, based on the market analyst’s suggestions. Make only one selection in each column.
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| Cause | Effect | |
| Customers do not fully understand all of the product's possible uses. | ||
| Separate lines of advertisement have been developed for each U.S. sector. | ||
| Product sales were down in the warmer regions. | ||
| The Northwest sector has had the best sales reports. | ||
| Sales locations are more numerous in dense areas of population. | ||
| Competitors are succeeding in sectors where this company is not performing well. |
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Official Answer
Cause: Customers do not fully understand all of the product's possible uses.
Effect: Product sales were down in the warmer regions.
Archit3110
Major Poster
03 Apr 2023, 09:12
Kudos
Bookmarks
from the given info we can say that :
Memo #1 from CEO to Market Analyst
Despite having spend equal amount on advertising the product has not been performing well in all regions except North west sector , where as products of competitors seems to be selling well.
Cause : Competitors are succeeding in sectors where this company is not performing well
Memo #2 from Market Analyst to CEO
We can conclude that potential customers do not fully understand the benefits the product;
Each region has its own set of challenges likewise NE has few retailers and in regions of dense population, the number of product retailers per capita are less.
Effect: Customers do not fully understand all of the product's possible uses.
Memo #1 from CEO to Market Analyst
Despite having spend equal amount on advertising the product has not been performing well in all regions except North west sector , where as products of competitors seems to be selling well.
Cause : Competitors are succeeding in sectors where this company is not performing well
Memo #2 from Market Analyst to CEO
We can conclude that potential customers do not fully understand the benefits the product;
Each region has its own set of challenges likewise NE has few retailers and in regions of dense population, the number of product retailers per capita are less.
Effect: Customers do not fully understand all of the product's possible uses.
04 Apr 2023, 02:23
Kudos
Bookmarks
QUESTION
In the marketing analyst’s review of the company’s advertising strategy, it is brought to light that a cause and effect relationship exists between the way advertising is handled and the company’s product sales experiences. Choose the cause and subsequent effect in the table below, based on the market analyst’s suggestions. Make only one selection in each column.
Memo #1 from CEO to Market Analyst
We are consistently seeing more growth in the Northwest sector than in the three other sectors of the United States. Although we are spending equal amounts on advertising and the same product is being marketed across the country, sales fail to meet our expectations in the Northeast, Southwest, and Southeast. We would like to determine how to convince potential customers in other regions that our product is a better buy than the competitors’ products.
Memo #2 from Market Analyst to CEO
Our research suggests that potential customers do not fully understand the benefits of your product; in warmer regions the idea that it might keep the skin cool—rather than just insulating against the cold—is not well understood. In the Northeast, though advertising is as frequent, there are significantly fewer retailers of the product, which may make it less visible in some communities. I recommend developing separate lines of advertisement for each sector of the country that emphasize the specific benefits of the product for that particular area. Also, in regions of dense population, attempts should be made to increase the number of product retailers per capita.
Here, the Question prompt specifically highlights the following hints for identification of Cause and effect :-
Cause --- the way advertising is handled
Effect --- the company’s product sales experiences
1. Customers do not fully understand all of the product's possible uses.
If interpreted as a CAUSE (referring to the way advertising is handled), there is a corresponding Effect (ie, prompt 3) amongst the given options.
2. Separate lines of advertisement have been developed for each U.S. sector.
If interpreted as a Cause, there is no corresponding Effect amongst the given options ie, the effect should be on the lines of 'increase in sales in all sectors'
3. Product sales were down in the warmer regions.
If interpreted as an EFFECT (ie, the company’s product sales experiences), there is a corresponding Cause (ie, prompt 1) amongst the given options.
4. The Northwest sector has had the best sales reports.
If interpreted as an Effect, there is no corresponding Cause amongst the given options specifically referring to the Northwest sector.
5. Sales locations are more numerous in dense areas of population.
If interpreted as a Cause, there is no corresponding Effect amongst the given options.
6. Competitors are succeeding in sectors where this company is not performing well.
If interpreted as an Effect, there is no corresponding Cause amongst the given options.
IMO, the correct answers will be
1. Customers do not fully understand all of the product's possible uses. --- CAUSE
3. Product sales were down in the warmer regions. -- EFFECT
In the marketing analyst’s review of the company’s advertising strategy, it is brought to light that a cause and effect relationship exists between the way advertising is handled and the company’s product sales experiences. Choose the cause and subsequent effect in the table below, based on the market analyst’s suggestions. Make only one selection in each column.
Memo #1 from CEO to Market Analyst
We are consistently seeing more growth in the Northwest sector than in the three other sectors of the United States. Although we are spending equal amounts on advertising and the same product is being marketed across the country, sales fail to meet our expectations in the Northeast, Southwest, and Southeast. We would like to determine how to convince potential customers in other regions that our product is a better buy than the competitors’ products.
Memo #2 from Market Analyst to CEO
Our research suggests that potential customers do not fully understand the benefits of your product; in warmer regions the idea that it might keep the skin cool—rather than just insulating against the cold—is not well understood. In the Northeast, though advertising is as frequent, there are significantly fewer retailers of the product, which may make it less visible in some communities. I recommend developing separate lines of advertisement for each sector of the country that emphasize the specific benefits of the product for that particular area. Also, in regions of dense population, attempts should be made to increase the number of product retailers per capita.
Here, the Question prompt specifically highlights the following hints for identification of Cause and effect :-
Cause --- the way advertising is handled
Effect --- the company’s product sales experiences
1. Customers do not fully understand all of the product's possible uses.
If interpreted as a CAUSE (referring to the way advertising is handled), there is a corresponding Effect (ie, prompt 3) amongst the given options.
2. Separate lines of advertisement have been developed for each U.S. sector.
If interpreted as a Cause, there is no corresponding Effect amongst the given options ie, the effect should be on the lines of 'increase in sales in all sectors'
3. Product sales were down in the warmer regions.
If interpreted as an EFFECT (ie, the company’s product sales experiences), there is a corresponding Cause (ie, prompt 1) amongst the given options.
4. The Northwest sector has had the best sales reports.
If interpreted as an Effect, there is no corresponding Cause amongst the given options specifically referring to the Northwest sector.
5. Sales locations are more numerous in dense areas of population.
If interpreted as a Cause, there is no corresponding Effect amongst the given options.
6. Competitors are succeeding in sectors where this company is not performing well.
If interpreted as an Effect, there is no corresponding Cause amongst the given options.
IMO, the correct answers will be
1. Customers do not fully understand all of the product's possible uses. --- CAUSE
3. Product sales were down in the warmer regions. -- EFFECT
