When working with overseas clients, an understanding of cultural norms is at least as important as grasping the pivotal business issues for the global manager. (A) When working with overseas clients, an understanding of cultural norms is at least as important as grasping the pivotal business issues for the global manager. (B) When they work with overseas clients, understanding cultural norms is at least of equal importance to the global manager as grasping the pivotal business issues. (C) For global managers working with overseas clients, understanding cultural norms is at least as important as grasping the pivotal business issues. (D) For global managers working with overseas clients, an understanding of cultural norms is at least as important to them as that they grasp the pivotal business issues. (E) Global managers working with overseas clients find an understanding of cultural norms to be equally important to grasping the pivotal business issues. SC12710.01 OG2020 NEW QUESTION

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When working with overseas clients, an understanding of cultural norms

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17 Jun 2023, 07:56

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Sneha2021

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Why A can't be equally important as B?

Please explain why meaning-wise it's wrong.

I believe that meaning of "equally important as" is both A & B have same importance. Then why this usage is incorrect?

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The problem with (E) is the use of "equally important as".

The easiest way to eliminate E is to recognize the redundancy in "equally important as." X can be as important as Y. X and Y can be equally important. But X cannot be equally important as Y.

(E) Global managers working with overseas clients find an understanding of cultural norms to be equally important as grasping the pivotal business issues.

The problem with (E) is the use of "equally important as".

A is equally important as B - Incorrect

A is as important as B - Correct

A and B are equally important - Correct

First, some good news. There was a typo in choice (E), and it should actually be:

(I thought we fixed that earlier, but I guess not. Sorry, everybody! Check out this post for more on that.)

That said, "equally important as" does have a subtle problem. When we say, "A and B are equally important," we have a plural subject -- there are TWO things, and those two things ARE equally important.

However, one single thing, on its own, can't be "equally important," so it makes less sense to use one single thing as the subject when using "equally" (e.g., "A is equally as important as B.").

Would that be enough to eliminate (the unfixed version of) choice (E)? Maybe not -- you can certainly figure out the intended meaning. But "A and B are equally important" or "A is as important as B" are better, clearer ways of expressing the relationship.

I hope that helps!

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Hello from the GMAT Club VerbalBot!

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