Strategic, personalized support that made the difference

Strengths:

Collin Brady was outstanding to work with throughout the Kellogg EMBA application process. He took the time to understand my professional background and goals, which meant his feedback wasn't generic — it was targeted and strategic. His essay editing was sharp; he pushed me to tighten my narrative and highlight the right experiences without over-polishing my voice out of the writing. He was equally strong on LOR guidance, helping my recommenders frame their letters in a way that reinforced my overall candidacy. Interview prep was thorough and gave me real confidence going in. Collin and Kathryn also kept the whole process organized and on schedule, which matters a lot when you're balancing a demanding full-time role.

Would make the product better:

Nothing. It was an extremely well managed experience and wouldn't have changed anything about it.

I worked with Collin Brady at Square One Prep for my Kellogg Executive MBA application and would recommend the experience without hesitation. Collin brought a strong combination of strategic thinking, detailed editing, and genuine investment in my candidacy. He helped me craft essays that felt authentic while clearly articulating my "why Kellogg" and "why now" story. Beyond essays, his guidance on letters of recommendation and interview preparation was equally valuable — he approached each element as part of a cohesive application strategy rather than treating them as isolated tasks. The process never felt stressful, which I credit to Collin's responsiveness and organization. For anyone considering an EMBA application alongside a full-time career, having a consultant who respects your time and pushes your thinking is invaluable. Square One Prep delivered exactly that.