GMAT Club

ApplicantLab On-Demand Admissions Guidance Tool Reviews

Admissions is a tough game; we teach you how to win it. ApplicantLab is an on-demand series of interactive exercises that walk you through everything you need to craft a winning application. Created by an HBS grad with almost 15 years of experience, ApplicantLab takes admissions consultants’ tools and puts them in your hands. Learn more.
5.0 /5 Average Rating
5 star
225
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Based on 229 reviews

AI Super-Summary of Customer Reviews for ApplicantLab On-Demand Admissions Guidance Tool*

ApplicantLab is highly praised for its comprehensive and affordable MBA application support, offering resources that guide applicants through storytelling, essay writing, and interviews. The platform is designed to break down the application process into manageable modules, providing tailored advice for various business schools. Users appreciate the personal support from Maria and her team, exemplified by their prompt responses and additional services like sanity checks and essay reviews. Many customers attribute their successful admissions and scholarships to ApplicantLab, emphasizing its effectiveness over traditional consultants. Overall, it is deemed a valuable tool for self-motivated applicants looking to craft standout applications without incurring high consulting fees.
4 users mention "Budget-Friendly"
  • "I literally do not understand why you would pay a small fortune to admissions consultant when you can find everything with ApplicantLab..." Read more
  • "The price is unbeatable..." Read more
  • "The price difference between the lab and the typical admissions consultant made me highly skeptical in the beginning..." Read more
  • "I was skeptical about how efficient an online MBA preparation resource could be..." Read more
4 users mention "Value for Money"
  • "Investing in this service was hands down the best money I ever spent on my MBA application journey..." Read more
  • "a truly useful resource that can help you get into the school of your dreams..." Read more
  • "Insane ROI considering what I paid to use the service..." Read more
  • "way more bang for your buck..." Read more
4 users mention "Supportive"
  • "Maria went above and beyond in answering my questions. Her dedication and responsiveness made me feel supported..." Read more
  • "Maria always responds back quickly with all the necessary info and a ton of positive attitude..." Read more
  • "Only after using ApplicantLab was I able to transform my essays from vapid word salads to deeply personal, unique, and powerful essays..." Read more
  • "Maria is always super responsive and gets back within a few hours, always positive and encouraging..." Read more
3 users mention "Admitted"
  • "contributed to getting into the school of my dreams..." Read more
  • "Admitted to Kellogg!..." Read more
  • "three admissions from GSB, CBS, and Booth..." Read more
3 users mention "Essay Editing"
  • "different components of each essay..." Read more
  • "school specific essay advice..." Read more
  • "expert advice on whether my essays are conveying what I intend to convey..." Read more
3 users mention "Responsive"
  • "super fast answers to any questions..." Read more
  • "Maria was extremely responsive to ad-hoc emails..." Read more
  • "Carin/Maria promptly reply to all the emails within a day..." Read more
2 users mention "Global Expertise"
  • "- Guided process to help develop your MBA story..." Read more
  • "those resources are more than sufficient for the application..." Read more
2 users mention "Interview Prep"
2 users mention "Scholarship Awarded"
  • "admission to Foster, Scheller, McCombs (each with fee waivers of 70% at least)..." Read more
  • "I was able to obtain admission to a lower-ranked T-15 with a 120k scholarship and two T-20s with full scholarships..." Read more
1 users mention "Full Service"
1 users mention "Waitlist Support"
  • "I got off the waitlist at both the schools..." Read more
1 users mention "Resume Review"
1 users mention "Industry Specialist"
  • "Thanks to Applicant Lab, I was able ... applied to INSEAD and I received an admission offer..." Read more
1 users mention "Top-Tier School Focus"
  • "The guys who review your essays are alumni of top business schools..." Read more
*Review summaries are AI generated from 25 latest reviews in the past 2 years.
August 04, 2025
crimsonwolf

Joined: Aug 03, 2025

Posts: 0

Kudos: 0

Strengths:

I really liked ApplicantLab and used it extensively for my business school prep for the following reasons:
- Exhaustively covers every important (and tangentially important) aspect of bschool admissions
- provides the necessary resources e.g. for recommenders provides the template they need to fill out and guides you how to go about asking for recs
- I really like the structured approach. Applying to business school can be really overwhelming but ApplicantLab structures the approach step by step so you are always clear about the next step to work on

10/10 would definitely recommend

Would make the product better:

Not much. I know the team also offers consulting services, which I haven't tried. The core applicantlab curriculum itself is very thorough but can't speak to the quality of the consulting services.

I really liked ApplicantLab and used it extensively for my business school prep for the following reasons:
- Exhaustively covers every important (and tangentially important) aspect of bschool admissions
- provides the necessary resources e.g. for recommenders provides the template they need to fill out and guides you how to go about asking for recs
- I really like the structured approach. Applying to business school can be really overwhelming but ApplicantLab structures the approach step by step so you are always clear about the next step to work on i.e. you first select schools and do your research, and then craft a proper career vision, and then there's a detailed brainstorming section. After doing these activities, I found the essay writing flowed really smoothly and was true to my identify, which I think is super important for business school. One thing I really like about ApplicantLab is the content doesn't just tell you what to do but also provides lots of helpful context on HOW you should approach each application requirement and WHY you should approach it a certain way. Definitely helped me grasp things and what adcoms are really looking for.

10/10 would definitely recommend

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