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# A manager is hoping to reach a certain target for camera sales in his

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Manager
Joined: 16 Aug 2013
Posts: 50
Concentration: Finance, Real Estate
GPA: 3.73
WE: Analyst (Consulting)
A manager is hoping to reach a certain target for camera sales in his  [#permalink]

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09 Jun 2015, 12:40
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Difficulty:

75% (hard)

Question Stats:

59% (01:45) correct 41% (01:53) wrong based on 376 sessions

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A manager is hoping to reach a certain target for camera sales in his store, which sells between 10 and 20 cameras a week. Typically, most cameras sold in any week are the less expensive economy models, and his store has sold relatively fewer of the more expensive, high-end cameras. The manager realizes that if, on average, three more cameras sold each week were high-end instead of economy models, the store would reach its target in sales. The manager prepares a detailed information sheet for the sales associates, outlining the numerous advantages of the high-end cameras over the economy cameras, and provides each sales associate with a portfolio of contrasting photos of the same images, showing the clearly superior image quality of the high-end cameras.

Which of the following, if true, would provide most support for the prediction that the detailed information sheet and photo portfolio given to sales associates will have its intended effect of allowing the store to reach its target in sales?

A) The only reason many customers buy the economy cameras is that they do not appreciate that the high-end cameras are significantly better.

B) The high end cameras can generate photographs of profession quality, such as those a portrait photographer might produce

C) The sales associates are already well informed about the capabilities of all the cameras, and often know detailed technical information about their circuitry.

D) Many people already have a basic camera on their smart phones, so if they are buying separate cameras in addition to what they already have, they are seeking an increase in image quality.

E) Camera stores that are part of the same national franchise in major metropolitan locations, like New York or Los Angeles, sell comparatively large numbers of the high end cameras.

SVP
Joined: 06 Nov 2014
Posts: 1888
Re: A manager is hoping to reach a certain target for camera sales in his  [#permalink]

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10 Jun 2015, 08:04
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A manager is hoping to reach a certain target for camera sales in his store, which sells between 10 and 20 cameras a week. Typically, most cameras sold in any week are the less expensive economy models, and his store has sold relatively fewer of the more expensive, high-end cameras. The manager realizes that if, on average, three more cameras sold each week were high-end instead of economy models, the store would reach its target in sales. The manager prepares a detailed information sheet for the sales associates, outlining the numerous advantages of the high-end cameras over the economy cameras, and provides each sales associate with a portfolio of contrasting photos of the same images, showing the clearly superior image quality of the high-end cameras.

Which of the following, if true, would provide most support for the prediction that the detailed information sheet and photo portfolio given to sales associates will have its intended effect of allowing the store to reach its target in sales?

We're looking for an answer choice that supports the idea that presenting high-end cameras will result in increased sales of high-end cameras

A) The only reason many customers buy the economy cameras is that they do not appreciate that the high-end cameras are significantly better.

B) The high end cameras can generate photographs of profession quality, such as those a portrait photographer might produce not relevant

C) The sales associates are already well informed about the capabilities of all the cameras, and often know detailed technical information about their circuitry. could weaken the argument if the sales people are already capable and knowledgeable about the cameras

D) Many people already have a basic camera on their smart phones, so if they are buying separate cameras in addition to what they already have, they are seeking an increase in image quality.
out of scope
E) Camera stores that are part of the same national franchise in major metropolitan locations, like New York or Los Angeles, sell comparatively large numbers of the high end cameras. out of scope
Intern
Joined: 10 Nov 2014
Posts: 49
Re: A manager is hoping to reach a certain target for camera sales in his  [#permalink]

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13 Sep 2015, 09:10
I have a question about A and D

the conclusion of this argument is provide better information about high quality of camara -> reach the target.

For A, IMO it weakens the argument. If people do not like that the high-quality camera are significant better than economy camera and we provide the information about the advantage of high-quality camera, it fails

On the other hand in D
people consider quality when they buy a new one. This works

SVP
Joined: 06 Nov 2014
Posts: 1888
Re: A manager is hoping to reach a certain target for camera sales in his  [#permalink]

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13 Sep 2015, 20:52
applebus wrote:
I have a question about A and D

the conclusion of this argument is provide better information about high quality of camara -> reach the target.

For A, IMO it weakens the argument. If people do not like that the high-quality camera are significant better than economy camera and we provide the information about the advantage of high-quality camera, it fails

On the other hand in D
people consider quality when they buy a new one. This works

Hi applebus,

Although in a real world, your reasoning may be correct, but in this question, we are clearly told in the last line that the image quality of the high en cameras is better.
Hence Option A supports the argument.
Manager
Joined: 15 Feb 2015
Posts: 109
Re: A manager is hoping to reach a certain target for camera sales in his  [#permalink]

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14 Sep 2015, 21:21
4
applebus wrote:
I have a question about A and D

the conclusion of this argument is provide better information about high quality of camara -> reach the target.

For A, IMO it weakens the argument. If people do not like that the high-quality camera are significant better than economy camera and we provide the information about the advantage of high-quality camera, it fails

On the other hand in D
people consider quality when they buy a new one. This works

applebus
Reason the option A in this way-
Since people do not know about the benefits of the high end cameras, they are going for the economy models. The question asked to us is the usefulness of the information sheet prepared by the store owner. Now, if the information sheet is referred, then customers will know the functionalities of the higher end cameras and hence prompt them to buy higher end model.

On the other hand, option D is a very tempting choice. It however tells that 'Many' (this is a very abstract/generalized) people have smartphones and they have basic cameras. But we are not concerned about people having smartphones.

My observation is that, when we have an option in CR using abstract or generalized words like 'Many' or 'Some' , be extra cautious. Because these options feel correct in real world scenarios, and we often tend to forget that we have to follow the argument ONLY and nothing else.

Hope that helps!!!
Manager
Joined: 15 May 2010
Posts: 173
Location: India
Concentration: Strategy, General Management
WE: Engineering (Manufacturing)
Re: A manager is hoping to reach a certain target for camera sales in his  [#permalink]

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17 Sep 2015, 10:55
Not convinced why D is wrong. the explanation provided here doesn't justify that D is out of scope.

I understood why A is correct. But could any one give a convincing explanation of this question?
Manager
Joined: 15 May 2010
Posts: 173
Location: India
Concentration: Strategy, General Management
WE: Engineering (Manufacturing)
Re: A manager is hoping to reach a certain target for camera sales in his  [#permalink]

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17 Sep 2015, 11:04
1
The only reason I presume her that option D compares the camera quality of smartphone with need of high quality picture camera.

whereas option A correctly fits in the slot.
Senior Manager
Joined: 09 Feb 2015
Posts: 376
Location: India
Concentration: Social Entrepreneurship, General Management
GMAT 1: 690 Q49 V34
GMAT 2: 720 Q49 V39
GPA: 2.8
Re: A manager is hoping to reach a certain target for camera sales in his  [#permalink]

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17 Sep 2015, 12:10
B C E are all ruled out easily.
Between A and D
this option is wrong for many reasons-
1. Nothing is mentioned about people buying cameras as an upgrade from mobile phones. even if they did they could go for lower priced models instead oh higher end as an upgrade.
2. for this Customer base charting out the differences between lower end and higher end models doesnt necessarily increase the Sales of higher end as they are only buying as an upgrade and any lower end could be an upgrade.

As for option A-It clearly says why people do not consider buying higher end models because they aren't simply aware of its capacity to produce better quality images than the lower end.
So in this case the highlighting the differences between high and low end models might just do the trick.
Intern
Joined: 08 Dec 2016
Posts: 17
Re: A manager is hoping to reach a certain target for camera sales in his  [#permalink]

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22 Jun 2018, 23:30
A manager is hoping to reach a certain target for camera sales in his store, which sells between 10 and 20 cameras a week. Typically, most cameras sold in any week are the less expensive economy models, and his store has sold relatively fewer of the more expensive, high-end cameras. The manager realizes that if, on average, three more cameras sold each week were high-end instead of economy models, the store would reach its target in sales. The manager prepares a detailed information sheet for the sales associates, outlining the numerous advantages of the high-end cameras over the economy cameras, and provides each sales associate with a portfolio of contrasting photos of the same images, showing the clearly superior image quality of the high-end cameras.

Which of the following, if true, would provide most support for the prediction that the detailed information sheet and photo portfolio given to sales associates will have its intended effect of allowing the store to reach its target in sales?

Premises in simple language:

To reach target, store wants to sell more of high end camera. To achieve that he compares high end camera with Economy or low range camera.

Conclusion: Such strategy --->higher sell of high end camera thereby resulting in achieving the store target.

A) The only reason many customers buy the economy cameras is that they do not appreciate that the high-end cameras are significantly better. Hold on as it is promising.

B) The high end cameras can generate photographs of profession quality, such as those a portrait photographer might produce. Already mentioned. Does not help.

C) The sales associates are already well informed about the capabilities of all the cameras, and often know detailed technical information about their circuitry. So what?? It is customer who will decide the final purchase

D) Many people already have a basic camera on their smart phones, so if they are buying separate cameras in addition to what they already have, they are seeking an increase in image quality. They can go to economy or high end camera. Hence does not support the argument.

E) Camera stores that are part of the same national franchise in major metropolitan locations, like New York or Los Angeles, sell comparatively large numbers of the high end cameras. So what?? Does customer will buy more high end camera??? No Support

Re: A manager is hoping to reach a certain target for camera sales in his &nbs [#permalink] 22 Jun 2018, 23:30
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