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11 Jun 2025, 00:27
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A marketing manager at Apsitle, a premium chocolate manufacturer, is evaluating six proposed product concepts submitted by the Product Development team. Each row in the table below presents financial projections for one of the proposed products. These projections will help determine whether the products meet the company’s launch criteria.
All figures are in USD millions. Unless otherwise noted, Year 1 values are expected to remain unchanged over the 5-year evaluation period.
Revenue: Forecasted Year 1 sales; assumed constant across Years 1–5
Operating Cost: Recurring annual cost for production, marketing, and logistics
G&A Cost: One-time R&D overhead applied in Year 1 only
Capital Investment: One-time upfront investment required to launch the product, applies only in year 1.
Profit over 5 years can be defined as Revenue - Operating Costs over 5 years - all one time costs and investments.
| Product | Revenue (Yr 1) | Operating Cost (Annual) | G&A Cost (Year 1 only) | Capital Investment (Upfront) | Shelf Life (months) |
|---|---|---|---|---|---|
| A | 8.0 | 4.2 | 1.3 | 2.5 | 18 |
| B | 10.2 | 6.1 | 1.4 | 3.2 | 10 |
| C | 7.6 | 4.0 | 1.1 | 1.9 | 24 |
| D | 11.4 | 6.5 | 1.5 | 4.0 | 12 |
| E | 9.0 | 5.4 | 1.3 | 2.8 | 14 |
| F | 6.5 | 3.5 | 1.2 | 1.7 | 20 |
All figures are in USD millions. Unless otherwise noted, Year 1 values are expected to remain unchanged over the 5-year evaluation period.
Revenue: Forecasted Year 1 sales; assumed constant across Years 1–5
Operating Cost: Recurring annual cost for production, marketing, and logistics
G&A Cost: One-time R&D overhead applied in Year 1 only
Capital Investment: One-time upfront investment required to launch the product, applies only in year 1.
Profit over 5 years can be defined as Revenue - Operating Costs over 5 years - all one time costs and investments.
B: No
C: No
E: No
Be sure to select an answer first to save it in the Error Log before revealing the correct answer (OA)!
Difficulty:
55%
(hard)
Question Stats:
55% (03:44) correct
45%
(03:31)
wrong
based on 504
sessions
History
Date
Time
Result
Not Attempted Yet
For each of the following products, indicate whether it satisfies all of the CEO’s launch conditions.
| Yes | No | |
| B | ||
| C | ||
| E |
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Official Answer
B: No
C: No
E: No
C
Be sure to select an answer first to save it in the Error Log before revealing the correct answer (OA)!
Difficulty:
85%
(hard)
Question Stats:
50% (02:42) correct
50%
(02:24)
wrong
based on 542
sessions
History
Date
Time
Result
Not Attempted Yet
Based on the financial projections, which product has the highest capital efficiency, measured as 5-year profit per dollar of capital invested?
| A | |
| C | |
| D | |
| E | |
| F |
A, C, and E
Be sure to select an answer first to save it in the Error Log before revealing the correct answer (OA)!
Difficulty:
15%
(low)
Question Stats:
82% (01:40) correct
18%
(01:43)
wrong
based on 404
sessions
History
Date
Time
Result
Not Attempted Yet
The CEO decides to revise the minimum 5-year profit requirement from $20 million to $10 million, while keeping all other launch conditions unchanged. Based on the new criteria, which of the following products now meet all of the CEO’s launch conditions and would be eligible for launch?
| A only | |
| C only | |
| A and C | |
| A, C, and E | |
| D only |
ShowHide Answer
Official Answer
A, C, and E
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MuskaanMittal
13 Jun 2025, 09:09
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PLEASE EXPLAIN Q2
13 Jun 2025, 10:13
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MuskaanMittal
Q2 asks us to measure the highest capital efficiency.
Capital Efficiency = 5-year profit / Capital Invested
For C,
5 year revenue = Year 1 Revenue x 5 = 7.6 x 5 = $38 million
5 year Operating cost = Annual Operating Cost x 5 = 4 x 5 = $20 million
Other fixed costs(1 time only) = G&A Cost + Capital Investment = 1.1 + 1.9 = $3 million
Total costs = 20 + 3 = $23 million
So, Profit = Revenue - Total Costs = 38 - 23 = $15 million
Capital efficiency = 15 / 1.9 = 7.894, which is the highest value among all the given options.
