monkbent
Surprise, surprise, "fans" of the big market teams.
GO BREWERS! Oh, and you're all invited to a game at Miller Park. The tailgating is AWESOME, and it's almost as close as Wrigley, but without the snobbery...

As a born and raised Masshole I can tell you that Boston is a fantastic sports town, and obviously that shows in the revenue stream. The sox were also doing pretty well for themselves before they started winning and folks jumped on the bandwagon.
I think most people will agree that money in baseball is a touchy issue, but I'd be surprised if I was the only sox fan who was at least somewhat inspired by the dirt poor Rays last year, even if they did knock us out. In any case, I'm looking forward to 'slumming it' at Miller Park, the beer's gotta be cheaper than it is at Fenway!