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Advertisement: Today's customers expect high quality. Every advance in

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Advertisement: Today's customers expect high quality. Every advance in  [#permalink]

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Advertisement: Today's customers expect high quality. Every advance in the quality of manufactured products raises customer expectations. The company that is satisified with the current quality of its products will soon find that its customers are not. At MegaCorp, meeting or exceeding customer expectations is our goal!

Which of the following must be true on the basis of the statements in the advertisement above?


(A) MegaCorp's competitors will succeed in attracting customers only if those competitors adopt MegaCorp's goal as their own.

(B) A company that does not correctly anticipate the expectations of its customers is certain to fail in advancing the quality of their products.

(C) MegaCorp's goal is possible to meet only if continuing advances in product quality is possible.

(D) If a company becomes satisifed with the quality of its products, then the quality of its products will decline.

(E) MegaCorp's customers are currently satisfied with the quality of its products.

Originally posted by Caas on 07 Jun 2007, 09:31.
Last edited by Bunuel on 09 Oct 2018, 05:01, edited 2 times in total.
Renamed the topic and edited the question.
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Re: Advertisement: Today's customers expect high quality. Every advance in  [#permalink]

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New post 16 Aug 2010, 21:03
3
Kiski wrote:
Please explain your answer choice to this one.Will post OA tomorrow

Advertisement : Today's customers expect high quality.Every advance in the quality of manufactured products raises customer expectations.The company that is satisfied with the current quality of its products will find that its customers are not. AT MegaCorp, meeting or exceeding customer expectations is our goal.

Which of the following is a conclusion to the above :

A)MegaCorp's competitors will succeed in attracting customers only if those competitors adopt MegaCorp's goal as thier own. >>> Too extreme
B)A company that does not correctly anticipate the expectations of its customers is certain to fail in advancing the quality of its products. >>> Too extreme
C)Megacorp's goal is possible to meet only if continuing advances in product quality are possible. >>> Answer
D)If a company becomes satisfied with the quality of its products,then the quality of its products is sure to decline. >>> Too extreme
E)Megacorp's customers are currently satisfied with the quality of its products.>>> >>> Cannot be inferred

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Re: Advertisement: Today's customers expect high quality. Every advance in  [#permalink]

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New post 24 Sep 2010, 09:39
I just got this question wrong in the OG, but I disagree with the OA. I believe (A) is the best choice. Here's my argument.

Quote:
Advertisement: Today's customers expect high quality. Every advance in the quality of manufactured products raises customer expectations. The company that is satisfied with the current quality of its products will find that its customers are not. At MegaCorp, meeting or exceeding customer expectations is our goal.

Which of the following is a conclusion to the above?


The main point here is that MegaCorp's goal is ONLY to meet or exceed customer expectations. We have three logical statements here:

1. If the quality of a product advances, then customer expectations will increase.
2. If a company - ANY company, including (but not exclusively) MegaCorp - does not bother to improve the quality of their products in the face of advancement, their customers will not have their expectations met.
3. MegaCorp will always try to meet or exceed its customers' expectations.

So what conclusions can we draw here? From 1+2, we see that customers will be satisfied with a product as long as that product meets their expectations. Their expectations will increase if that product were to get better in the marketplace (we can specify this because obviously if the company in question were to advance the quality of their product, their customers will already be happy with it). If the company did not improve their own quality to match this advancement, the customers will no longer have their expectations met.

MegaCorp's goal is to meet those expectations. But those expectations will ONLY go up if a product's quality advances. What if a product is at its absolute maximum and can no longer be advanced? Then customers expectations will stay at their same level, and MegaCorp's goal will continue to be met.

Considering all of this, (C) cannot possibly be correct:

Quote:
C)Megacorp's goal is possible to meet only if continuing advances in product quality are possible.


MegaCorp is constantly improving the quality of their products to meet or exceed whatever advancements are made. If no more advances are possible, then MegaCorp can't NOT meet their goal, because their customers will not increase their expectations!

Now, look at choice (A):

Quote:
A)MegaCorp's competitors will succeed in attracting customers only if those competitors adopt MegaCorp's goal as thier own.


Like I said above in #2, the ad says that ANY company (not just MegaCorp) that fails to improve their product quality will also fail to satisfy their customers' rising expectations. If MegaCorp's competitors don't have the same goal of satisfying their customers, then when a product advancement comes along, they won't improve their quality, and their customers will be unhappy. Those customers will see that MegaCorp (or any other company, really) IS improving their quality, and will instead go to the other company.

Sorry for the long-winded post, but I spent a lot of time thinking about this problem, and I still believe (C) is wrong. Any thoughts?
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Re: Advertisement: Today's customers expect high quality. Every advance in  [#permalink]

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New post 24 Sep 2010, 18:06
2
TehJay wrote:
But those expectations will ONLY go up if a product's quality advances. What if a product is at its absolute maximum and can no longer be advanced? Then customers expectations will stay at their same level, and MegaCorp's goal will continue to be met.

Considering all of this, (C) cannot possibly be correct:

Quote:
C)Megacorp's goal is possible to meet only if continuing advances in product quality are possible.


I think you answered your own question here. You understand that Megacorp's goal is only possible to meet only if continuing advances are in product quality is possible. This is essentially why C is the answer.

MegaCorp is constantly improving the quality of their products to meet or exceed whatever advancements are made. If no more advances are possible, then MegaCorp can't NOT meet their goal, because their customers will not increase their expectations!

What you missed is that the customers will continue to increase their expectations regardless of the product "being at their maximum quality" or not. If expectations keep rising and no improvements can be made, Megacorp will fail to meet their goal

Now, look at choice (A):

Quote:
A)MegaCorp's competitors will succeed in attracting customers only if those competitors adopt MegaCorp's goal as thier own.


A is inconclusive. The answer states that a competitor can ONLY succeed in attracting customers by adopting MegaCorp's goal. But there is no way we can know this. Maybe the competitor lower their prices on inferior products, that could also potentially attract customers as well. Adopting MegaCorp's goal cannot be the ONLY way to attract customer. A is false.

Like I said above in #2, the ad says that ANY company (not just MegaCorp) that fails to improve their product quality will also fail to satisfy their customers' rising expectations. If MegaCorp's competitors don't have the same goal of satisfying their customers, then when a product advancement comes along, they won't improve their quality, and their customers will be unhappy. Those customers will see that MegaCorp (or any other company, really) IS improving their quality, and will instead go to the other company.

Sorry for the long-winded post, but I spent a lot of time thinking about this problem, and I still believe (C) is wrong. Any thoughts?


Hope it helps.
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Re: Advertisement: Today's customers expect high quality. Every advance in  [#permalink]

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New post 24 Sep 2010, 21:41
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Quote:
I think you answered your own question here. You understand that Megacorp's goal is only possible to meet only if continuing advances are in product quality is possible. This is essentially why C is the answer.


No... I said that opposite. Megacorp's goal is only to meet their customers' expectations. If product quality doesn't advance, then customers' expectations will not rise. So if advancement isn't possible, then advancement won't happen, which means customers won't raise their expectations. And if Megacorp is meeting their customers' expectations (and if the ad is true, they always will be), and their customers cannot possibly raise their expectations (because advancement isn't possible), then Megacorp has not only met their goal, but they can't STOP meeting their goal, because their customers will not raise their expectations.

The only way Megacorp won't meet their goal is if customers raise their expectations and Megacorp does not increase the quality of their products to match it. If advancement can't happen, then customers can't raise their expectations. So (C) can't be right, because it implies that even if advancement can't happen, customers will still raise their expectations. But we know from the advertisement that customers won't raise their expectations unless advancement happens. It's basically stating the exact OPPOSITE of what we're assuming is true.

Quote:
What you missed is that the customers will continue to increase their expectations regardless of the product "being at their maximum quality" or not. If expectations keep rising and no improvements can be made, Megacorp will fail to meet their goal


But the article says that customers' expectations will rise if advancement happens. It doesn't say that expectations will rise irregardless of advancement. Why would they put that sentence about advancement if it were irrelevant in this way? And, logically, how could consumers raise expectations about the quality of a product if that quality couldn't even improve beyond what already exists? I know that's beyond the scope of the question/GMAT, but it doesn't make sense in reality.
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Re: Advertisement: Today's customers expect high quality. Every advance in  [#permalink]

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New post 28 Sep 2010, 01:15
2
Eliminate based on extrimalities.

Advertisement : Today's customers expect high quality.Every advance in the quality of manufactured products raises customer expectations.The company that is satisfied with the current quality of its products will find that its customers are not. AT MegaCorp,meeting or exceeding customer expectations is our goal.

Which of the following is a conclusion to the above :

A)MegaCorp's competitors will succeed in attracting customers only if those competitors adopt MegaCorp's goal as thier own.
B)A company that does not correctly anticipate the expectations of its customers is certain to fail in advancing the quality of its products.
C)Megacorp's goal is possible to meet only if continuing advances in product quality are possible. Cautious and quite tentative language
D)If a company becomes satisfied with the quality of its products,then the quality of its products is sure to decline.
E)Megacorp's customers are currently satisfied with the quality of its products.- We don't know this unsupported.
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Re: Advertisement: Today's customers expect high quality. Every advance in  [#permalink]

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New post 19 Feb 2012, 21:17
3
Advertisement: Today's customers expect high quality. Every advance in the quality of manufactured products raises customer expectations. The company that is satisified with the current quality of its products will soon find that its customers are not. At MegaCorp, meeting or exceeding customer expectations is our goal!
Which of the following must be true on the basis of the statements in the advertisement above?
A) MegaCorp's competitors will succeed in attracting customers only if those competitors adopt MegaCorp's goal as their own.--> not necessary ,this is nowhere implied in the passage.They can have other strategies too !!
B) A company that does not correctly anticipate the expectations of its customers is certain to fail in advancing the quality of their products.-->We know that customer expectation leads to improvement of the product.But the reverse may or may not be true.
C) MegaCorp's goal is possible to meet only if continuing advances in product quality is possible.-->can say for sure from the passage.Only if there is a possibility to improve there can be some improvement.
D) If a company becomes satisifed with the quality of its products, then the quality of its products will decline.-->wrong cannot infer from the passage.
E) MegaCorp's customers are currently satisfied with the quality of its products.-->no they are not satisfied .Their expectations keeps changing.
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Re: Advertisement: Today's customers expect high quality. Every advance in  [#permalink]

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New post 03 Apr 2013, 13:23
Caas wrote:
Advertisement: Today's customers expect high quality. Every advance in the quality of manufactured products raises customer expectations. The company that is satisified with the current quality of its products will soon find that its customers are not. At MegaCorp, meeting or exceeding customer expectations is our goal!
Which of the following must be true on the basis of the statements in the advertisement above?
A) MegaCorp's competitors will succeed in attracting customers only if those competitors adopt MegaCorp's goal as their own.
B) A company that does not correctly anticipate the expectations of its customers is certain to fail in advancing the quality of their products.
C) MegaCorp's goal is possible to meet only if continuing advances in product quality is possible.
D) If a company becomes satisifed with the quality of its products, then the quality of its products will decline.
E) MegaCorp's customers are currently satisfied with the quality of its products.


I was confused between B &C and finally picked c but still confused about B.Why b is wrong?
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Re: Advertisement: Today's customers expect high quality. Every advance in  [#permalink]

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New post 05 May 2013, 23:16
1
mun23 wrote:
Caas wrote:
Advertisement: Today's customers expect high quality. Every advance in the quality of manufactured products raises customer expectations. The company that is satisified with the current quality of its products will soon find that its customers are not. At MegaCorp, meeting or exceeding customer expectations is our goal!
Which of the following must be true on the basis of the statements in the advertisement above?
A) MegaCorp's competitors will succeed in attracting customers only if those competitors adopt MegaCorp's goal as their own.
B) A company that does not correctly anticipate the expectations of its customers is certain to fail in advancing the quality of their products.
C) MegaCorp's goal is possible to meet only if continuing advances in product quality is possible.
D) If a company becomes satisifed with the quality of its products, then the quality of its products will decline.
E) MegaCorp's customers are currently satisfied with the quality of its products.


I was confused between B &C and finally picked c but still confused about B.Why b is wrong?


The question stem states that "Today's customers expect high quality. Every advance in the quality of manufactured products raises customer expectations."

But the negation, not correctly anticipating the customer expectations leads to fall in quality is wrong. What if I "wrongly anticipated" the customer expectations on the positive side of the quality? I will achieve better quality right? Hence B is wrong!
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Re: Advertisement: Today's customers expect high quality. Every advance in  [#permalink]

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New post 28 Aug 2013, 00:34
im confused between B & C
For C- My thinking is Even if there is no product quality advances then also Megacorp is "there" in the market (with the latest technology existing) hence it is able to meet its customers expectations.

B. (Correct as per me)- Although "certain" is strong but apart from that everything is as per the advertisement.
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Re: Advertisement: Today's customers expect high quality. Every advance in  [#permalink]

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New post 28 Aug 2013, 03:34
1
Nilabh_s wrote:
im confused between B & C
For C- My thinking is Even if there is no product quality advances then also Megacorp is "there" in the market (with the latest technology existing) hence it is able to meet its customers expectations.

B. (Correct as per me)- Although "certain" is strong but apart from that everything is as per the advertisement.


C is correct;

B says "A company that does not correctly anticipate the expectations of its customers is certain to fail in advancing the quality of their products."

not b, because even if the organizations do not correctly anticipate the expectations of the customer, you can still improve the quality of the products. Let's take an example: Customers expect the product to be 10 times better, but the company only anticipated the customer expectation to be 5 times; now even though the customer expectations were not accounted for correctly, you would still have a better quality product.

Hope it is clear :)
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Re: Advertisement: Today's customers expect high quality. Every advance in  [#permalink]

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New post 04 Apr 2016, 10:09
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I'll go with C. Here's my explanation:
Point 1: every advancement in manufacturing of product raises customer expectations. Thus, customers will always want something a step ahead.
Point 2: The goal of the company is to meet the ever rising expectations.

SO, if going a step ahead is not possible after a certain stage, the raised up expectation of the customer will not be satisfied.

Show some love! Kudos if this helped. :)

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Re: Advertisement: Today's customers expect high quality. Every advance in  [#permalink]

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New post 27 Jul 2017, 07:38
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Advertisement: Today's customers expect high quality. Every advance in the quality of manufactured products raises customer expectations. The company that is satisified with the current quality of its products will soon find that its customers are not. At MegaCorp, meeting or exceeding customer expectations is our goal.

Which of the following must be true on the basis of the statements in the advertisement above?

A) MegaCorp's competitors will succeed in attracting customers only if those competitors adopt MegaCorp's goal as their own.
No mention about the competitor. Probably quality strategy doesn't work with them. Maybe if they bring down their prices with same quality, they might be able to outrun Mega Corp.
B) A company that does not correctly anticipate the expectations of its customers is certain to fail in advancing the quality of their products.
It is the other way around. Advancing the quality raise the expectation and then expectation raises the quality.

C) MegaCorp's goal is possible to meet only if continuing advances in product quality is possible.
MegaCorp's goal is to exceed customers expectation and it can only be done if the quality of the product exceeds.

D) If a company becomes satisfied with the quality of its products, then the quality of its products will decline.
If a company becomes satisfied with the quality of product, the demand many decline as the customers expectation might have reached another level.

E) MegaCorp's customers are currently satisfied with the quality of its products.
We aren't sure about that.
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Re: Advertisement: Today's customers expect high quality. Every advance in  [#permalink]

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New post 30 Mar 2018, 06:49
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Caas wrote:
Advertisement: Today's customers expect high quality. Every advance in the quality of manufactured products raises customer expectations. The company that is satisified with the current quality of its products will soon find that its customers are not. At MegaCorp, meeting or exceeding customer expectations is our goal!

Which of the following must be true on the basis of the statements in the advertisement above?
I see many people are asking why the other options, but C, are wrong. Explaining the details below

Premise: 1. Quality is up -> Cust. expectations are up
2. Company is satisfied with quality -> soon cust. wont be satisfied
3. Mega corp goal to exceed expectation
Missing Info/Link: Product quality of products from Megacorp can be continuously improved(because that is the only way through which Megacorp can meet or exceed the expectations)

A) MegaCorp's competitors will succeed in attracting customers only if those competitors adopt MegaCorp's goal as their own. -way out of focus, even if cust. dont adopt Megacorp's goal as their own, cust. expectations can still be met. Also, given sentence does not say anything about attracting cust.
B) A company that does not correctly anticipate the expectations of its customers is certain to fail in advancing the quality of their products. -It warps the intend of the information given, however a company that anticipates the customers expectations may have positive/good advancements towards increasing the quality but we in no way are sure that those companies which do not correctly anticipate/completely anticipate the need are going to fail, we just do not know this for sure. Also even if the anticipation is wrong companies may still develop something/improve quality which later on may be liked by even more customers. Also note that how harsh the language is, do we know for a fact that they are CERTAIN to fail, NO.Hence gone
C) MegaCorp's goal is possible to meet only if continuing advances in product quality is possible.- Bingo!
D) If a company becomes satisfied with the quality of its products, then the quality of its products will decline. -We just do not know that the quality would decline, may be companies are not satisfied with the CURRENT quality but are satisfied with the quality of newly developed products and side by side keeps on developing/improving quality of the product
E) MegaCorp's customers are currently satisfied with the quality of its products-It is a perfect 180 degree info, we are given customer don't become satisfied rather their expectations increase. Even if the customers were satisfied we just dont know this for a fact from the information given in the sentence


Hope this helps!
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Re: Advertisement: Today's customers expect high quality. Every advance in  [#permalink]

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New post 01 Sep 2018, 10:12
MegaCorp wants to meet or exceed customers' expectations in order to achieve this it will have to keep its customers happy. In order to keep its customers happy it will have to innovate frequently and this what option C says.
An organization that is happy with the current quality of its products would have customers who expect more i.e. in order to satisfy the customers an organization must not be happy with its current quality i.e. it must keep innovating.
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Re: Advertisement: Today's customers expect high quality. Every advance in &nbs [#permalink] 01 Sep 2018, 10:12
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