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# Advertising is one of the key revenue generators

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Manager
Joined: 21 Mar 2017
Posts: 143
Location: India
GMAT 1: 560 Q48 V20
WE: Other (Computer Software)

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16 Nov 2017, 23:44
2
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Difficulty:

65% (hard)

Question Stats:

46% (01:22) correct 54% (01:33) wrong based on 112 sessions

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Advertising is one of the key revenue generators for the website drench.com. Based on a user’s preferences and profile, relevant advertisements are displayed to the user, and the company gets money every time the user clicks on an advertisement. Lately, however, applications that allow people to block advertisements have been gaining popularity among the users of drench.com. Therefore, to prevent any further decrease in the revenues, drench.com must ban such applications from running on its website.

Which of the following, if true, weakens the suggested plan of action in the above argument?

A) In order for drench.com to execute the suggested change, it will have to invest almost the same amount of money that it has lost so far to the advertisement-blocking applications.

B) Users cannot override the technology that drench.com will use to block such applications from its website.

C)The website can easily charge the users for using such applications to compensate for any loss of advertisement revenue.

E)The number of people using such applications on drench.com is less than the number not using such applications.

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Intern
Joined: 29 Jun 2014
Posts: 30

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17 Nov 2017, 00:00
Option C As it weakens the conclusion that such applications wud decrease the revenues.There is alternate way of controlling the revenue without blockinh the appplication
With Option E still there would still be loss in revenue

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Intern
Joined: 02 Feb 2017
Posts: 3
GMAT 1: 720 Q49 V32
GPA: 3.36

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17 Nov 2017, 22:58
Success of the plan depends on whether the technology used by the Drench can be defeated by the user. So ( B )
Director
Joined: 09 Mar 2017
Posts: 539
Location: India
Concentration: Marketing, Organizational Behavior
WE: Information Technology (Computer Software)

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18 Nov 2017, 00:29
Prashant10692 wrote:
Advertising is one of the key revenue generators for the website drench.com. Based on a user’s preferences and profile, relevant advertisements are displayed to the user, and the company gets money every time the user clicks on an advertisement. Lately, however, applications that allow people to block advertisements have been gaining popularity among the users of drench.com. Therefore, to prevent any further decrease in the revenues, drench.com must ban such applications from running on its website.

Which of the following, if true, weakens the suggested plan of action in the above argument?

A) In order for drench.com to execute the suggested change, it will have to invest almost the same amount of money that it has lost so far to the advertisement-blocking applications.

B) Users cannot override the technology that drench.com will use to block such applications from its website.

C)The website can easily charge the users for using such applications to compensate for any loss of advertisement revenue.

E)The number of people using such applications on drench.com is less than the number not using such applications.

-------------------------------------------------------------------------------------------------------------------------------------------------------------------
+1 Kudos if you find it helpful.

Wouldn't the users stop using the webpage drench.com if they are charged for their preference of blocking the advertisement-a provision present in drench.com itself? Wouldn't the users get agitated and question why doesn't the website stop such advertisement-ban technologies to be a part of their website at the first place?

The only reason to weaken the conclusion would be A as the conclusion does not want ANY FURTHER DECREASE IN REVENUE.
Not really convinced with the OA. What's the source?
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Manager
Joined: 21 Mar 2017
Posts: 143
Location: India
GMAT 1: 560 Q48 V20
WE: Other (Computer Software)

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18 Nov 2017, 00:45
TaN1213 Conclusion is to prevent any further decrease in the revenues, drench.com must ban such applications from running on its website.

We need to weaken it.

We need to find an alternate to How we can avoid further decrease in revenue, without banning such application.

May be user stop and user wont stop ( if they dont have any other alternative) thats out of the scope.

I hope it helps.

You are right in saying we dont want further decrease in revenue but at what cost?

One way would be to charge for such application to be used on website.
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When nothing seem to help, I would go and look at a Stonecutter hammering away at his rock perhaps a hundred time without as much as a crack showing in it.
Yet at the hundred and first blow it would split in two.
And I knew it was not that blow that did it, But all that had gone Before
.

Director
Joined: 09 Mar 2017
Posts: 539
Location: India
Concentration: Marketing, Organizational Behavior
WE: Information Technology (Computer Software)

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Updated on: 18 Nov 2017, 02:06
Prashant10692 wrote:
TaN1213 Conclusion is to prevent any further decrease in the revenues, drench.com must ban such applications from running on its website.

We need to weaken it.

We need to find an alternate to How we can avoid further decrease in revenue, without banning such application.

May be user stop and user wont stop ( if they dont have any other alternative) thats out of the scope.

I hope it helps.

You are right in saying we dont want further decrease in revenue but at what cost?

One way would be to charge for such application to be used on website.

Agreed with "One way would be to charge for such application to be used on website" but charging the users will plummet the revenues of website. So, C is not a feasible option to weaken the conclusion logically.
_________________

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"Trust the timing of your life"
Hit Kudus if this has helped you get closer to your goal, and also to assist others save time. Tq

Originally posted by TaN1213 on 18 Nov 2017, 00:54.
Last edited by TaN1213 on 18 Nov 2017, 02:06, edited 1 time in total.
Manager
Joined: 21 Mar 2017
Posts: 143
Location: India
GMAT 1: 560 Q48 V20
WE: Other (Computer Software)

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18 Nov 2017, 00:58
But that would be too vague to assume, as we are not given any info about competition or such thing.
We need to stick to the scope of the passage.

I hope it helps.

--== Message from the GMAT Club Team ==--

THERE IS LIKELY A BETTER DISCUSSION OF THIS EXACT QUESTION.
This discussion does not meet community quality standards. It has been retired.

If you would like to discuss this question please re-post it in the respective forum. Thank you!

To review the GMAT Club's Forums Posting Guidelines, please follow these links: Quantitative | Verbal Please note - we may remove posts that do not follow our posting guidelines. Thank you.

_________________

--------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
When nothing seem to help, I would go and look at a Stonecutter hammering away at his rock perhaps a hundred time without as much as a crack showing in it.
Yet at the hundred and first blow it would split in two.
And I knew it was not that blow that did it, But all that had gone Before
.

Re: Advertising is one of the key revenue generators &nbs [#permalink] 18 Nov 2017, 00:58
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# Advertising is one of the key revenue generators

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