Remember those old Choose Your Own Adventure books? Holy crap, I sure do. I used to love em. So today we will present our own--our first annual MBA Re-Applicant Choose Your Own Adventure book:
The Story. Last year, you applied to CBS. You were dinged, and are now reapplying, during ED. And the sooner the better. When suddenly, it is time to select your career goals! You have three choices:
Choice 1) Keep your goals exactly the same as last time. After all, you have improved your app--just repeat the goals part of your application. Most likely they were good enough the first time around, last year. After all, you are afraid that the adcom will think that you're a floozy for changing your goals at all...
Choice 2) Keep the goals the same--but rephrase them. Come up with BETTER logic. Tie them more closely to your past, and explain how your thinking is now clearer, even if the goals remain the same.
Choice 3) Change your goals! Brand new goals, but this time much more clearly thought out. Perhaps this time we skip the career change--after all, that was likely how we got caught last time...
So. Lets see which of the three choices/endings work out well...
Choice / Ending 1. Oh no--since you didnt update your goals AT ALL, you dinged again. Another year, come and gone. The adcom wonders, "When will this guy ever learn?"
Choice / Ending 2. Wahoo! You get an interview. By keeping your goals the same, but by clarifying them--by PROVING them better, the adcom now thinks that you are ready to rock.
Choice / Ending 3. Wahoo! You get an interview. We arent at all worried about your tweaking your goals since the last time around. After all, its been a long year. Youve rethought your approach, and come along way. Nicely done.
So the lesson here folks, is that you can take choices 2 or 3--you can either keep your goals the same, or you can tweak them. But no matter what you do, dont simply reiterate what you wrote last time around. That simply shows bad judgment.
Jon Frank