Friends, it is 3:35 AM here in Chicago. Just finished up some HBS, some Stanford, and some baba ganoush. So naturally, it is time to talk about bowling. As always, bear with me.
Ive been talking to clients all week, reading more essays than ever. And we have come across an unusual challenge. A client writes about one list of problems, then in the conclusion, kinda goes his own way. Loses track of the challenges he had set up. Let me explain. Here is an example:
I set out to build a building in Shanghai.
-But I didnt speak the language in China
-And I didnt have enough start up capital
And I failed! No building. The next time I set out to build a building...
-I waited until the market got better.
-I delegated better.
And its like...what? What did this conclusion have to do w the mistakes youd made? What does a down market have to do with not speaking Mandarin? What does delegation have to do with capital requirements?
So. Think bowling. We tell everyone to "set em up, and knock em down." Keep your essays niiiiice and simple. If you set up three problems? Knock em right down. In the same order. Dont go off the reservation. Dont overthink it. Like this:
I set out to build a building in Shanghai.
-But I didnt speak the language in China
-And I didnt have enough start up capital
And I failed! No building. The next time I set out to build a building...
-I anticipated cultural challenges, and learned chinese. BAM, 1st one fixed.
-I raised 20% more money than I needed. BAM. 2nd one fixed.
Set em up, and knock em down. Three up, three down. A, B, C teed up? Same A, B, C retired. Its not unlike Doc Gooden (pre-1991). Three up, three down. And keep em the same three. Niiiice and simple gang.
And now, thank goodness, to bed.
Jon Frank