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19 Mar 2014, 14:00
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| FROM Booth Admissions Blog: Chicago Conversations on Marketing Innovation |
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Awarding medallions and rewards for trying on clothes? How do you encourage consumers to show you their behavior? How can social media become a company’s best advocate or worst enemy? When does a company cross the line between using data strategically and just being a creep? These were just a few of the questions that were addressed during a recent Chicago Conversations held in San Francisco. Chicago Conversations is a special series of Booth events held around the world that are open to prospective students and are meant to provide an opportunity for the Booth community to engage in candid conversations about specific industries and topics – in the Chicago way. On this particular night, the topic was on marketing innovation, and the event was set in the home of the new Big Heart Pet Brands, made possible through the generous support of 1972 Booth alumnus and Group Executive Vice President and Chief Growth Officer of Del Monte Carl Johnson III. Surrounded by passionate alumni, fellow colleagues, admitted students, and prospective students, with the glittering Bay Bridge in the backdrop, the room was filled with the natural warmth and camaraderie that I’ve come to expect of the Booth community. The panel of Chicago Booth and University of Chicago alumni – coincidentally all of whom are dog lovers – engaged in a candid discussion of current trends and successes, as well as future challenges and opportunities in the world of marketing. In true Chicago tradition, at times, the panelists agreed to disagree and appreciated that their respective companies’ audiences were different and so were their perspectives. By the end of the evening, the resounding sentiment from the panel was that successful companies are ones that focus on consumer insight and effectively implement ways to encourage consumers to “show” companies their behavior. Highlights of insight gleaned from the evening: *American Eagle sells more jeans to the 15-to-25-year-old population than any other retailer. *Around 60% of teenagers would sooner check their phones or leave the store than to ask associates for help, if they don’t see a particular item in the store. *When Expedia faced overwhelming negativity on social media, they turned their reputation around by creating one of the largest sweepstakes in Facebook history that encouraged followers to share a dream vacation for friends and loved ones. *Blackberry is under new leadership and is focusing on segmentation. *The current average agency relationship is shorter than four years. *For better traction, companies have begun to hire journalists to write their blogs. If you’re looking to learn more about the kind of organic collaboration that takes place within the Booth community, and an opportunity to interact with alumni, staff and students, then attending a Chicago Conversation might be a great option for you. Upcoming Chicago Conversations include: April 8 – Boston – Life Sciences April 8 – Mexico City – Private Equity April 23 – Tokyo – Mobile Social Games and Entertainment May 8 – Chicago – Venture Capital May 22 – Moscow – Energy Feel free to upcoming Booth event. Best, Amy |
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-BB
19 Mar 2014, 18:27
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Very possible I'm just blind, but I couldn't find this information on their website...when do Booth classes start?
goalieman688
Current Student
Joined: 08 Apr 2011
Last visit: 14 Jul 2014
Posts: 48
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19 Mar 2014, 19:06
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mgh234
Very possible I'm just blind, but I couldn't find this information on their website...when do Booth classes start?
Come on man.
https://bit.ly/1d1OXA4
Posted from my mobile device
:) 
