Join us for MBA Spotlight – The Top 20 MBA Fair      Schedule of Events | Register

It is currently 04 Jun 2020, 16:56

Close

GMAT Club Daily Prep

Thank you for using the timer - this advanced tool can estimate your performance and suggest more practice questions. We have subscribed you to Daily Prep Questions via email.

Customized
for You

we will pick new questions that match your level based on your Timer History

Track
Your Progress

every week, we’ll send you an estimated GMAT score based on your performance

Practice
Pays

we will pick new questions that match your level based on your Timer History

Not interested in getting valuable practice questions and articles delivered to your email? No problem, unsubscribe here.

Close

Request Expert Reply

Confirm Cancel

Brand management in the personal care industry, like any industry, is

  new topic post reply Question banks Downloads My Bookmarks Reviews Important topics  
Author Message
TAGS:

Hide Tags

Find Similar Topics 
Senior SC Moderator
avatar
V
Joined: 22 May 2016
Posts: 3853
Brand management in the personal care industry, like any industry, is  [#permalink]

Show Tags

New post 31 Mar 2020, 22:55
2
6
00:00
A
B
C
D
E

Difficulty:

  35% (medium)

Question Stats:

67% (01:41) correct 33% (01:43) wrong based on 171 sessions

HideShow timer Statistics

Project SC Butler: Day 239: Sentence Correction (SC2)


For SC butler Questions Click Here



Brand management in the personal care industry, like any industry, is the art of defining consumer perceptions of the utility and value promised by the product line and the personality projected by the company.

A) like any industry, is the art of defining consumer perceptions of the utility and value promised by the product line

B) similar to how any industry does it, is the art of defining consumer perceptions of the utility and value promised by the product line

C) like brand management in any industry, is the artistic defining of consumer perceptions of the product line’s promises of utility and value

D) as in any industry, is artfully defining consumer perceptions of the utility and value promised by the product line

E) as in any industry, is the art of defining customer perceptions of the utility and value promised by the product line

_________________
Visit SC Butler, here! Get two SC questions to practice, whose links you can find by date.

Our lives begin to end the day we become silent about things that matter. -- Dr. Martin Luther King, Jr.
Senior SC Moderator
avatar
V
Joined: 22 May 2016
Posts: 3853
Brand management in the personal care industry, like any industry, is  [#permalink]

Show Tags

New post 31 Mar 2020, 23:03
3
1
OFFICIAL EXPLANATION

Project SC Butler: Day 239: Sentence Correction (SC2)



Edit: I changed this OE. I originally posted the OE from today's other question on both questions.


THE PROMPT
Quote:
Brand management in the personal care industry, like any industry, is the art of defining consumer perceptions of the utility and value promised by the product line[/i] and the personality projected by the company.

Meaning?
The sentence defines what "brand management" is.
→ Essentially, brand management [u]is "the art of defining" how consumers perceive both the product line and the company.

The sentence also sets up a comparison: the options use like, similar to, or as in, all of which are comparison markers.

Comparisons must be logical and parallel.
→ Options A, B, and C are not comparing logically parallel things.
→ Options D and E solve the comparison problem by using as to compare how brand management is in one industry to how brand management is in any industry.
Something else is wrong in option D.
Quote:
A) Brand management in the personal care industry, like any industry, is the art of defining consumer perceptions of the utility and value promised by the product line and the personality projected by the company.

Brand management should logically be compared to some kind of management, but instead, brand management is compared to any industry.
• Not parallel.
Eliminate option A.
Quote:
B) Brand management in the personal care industry, similar to how any industry does it, is the art of defining consumer perceptions of the utility and value promised by the product line and the personality projected by the company.

• (B) substitutes similar to for like but still does not compare management to management.
• the phrase similar to how any industry does it is clunky and inelegant.
• the "how" clause may sound like a parallel comparison, but it is not
→ jargon: how any industry does it is called a nominal or substantive clause (and sometimes a noun clause)
-- the whole thing is noun despite its having subject and a verb
-- the "how" clause is not clean parallelism because what brand management consists of and how brand management is done (is executed) are not the same thing
• If you are worried, keep B and compare to E. Option B is inferior to E. OR
ELIMINATE B
Quote:
C) Brand management in the personal care industry, like brand management in any industry, is the artistic defining of consumer perceptions of the product line’s promises of utility and value and the personality projected by the company.

• (C) starts with like as (A) does, but (C) solves the comparison problem by inserting the term
"brand management" into the second part of the comparison.
However, when one thing IS another noun, the two things must be expressed in parallel form.

Brand management and the artistic defining are not parallel.
→ The first, management, is a dedicated noun. The second, defining, is a gerund [a verbING].Finally,
ELIMINATE C
Quote:
D) Brand management in the personal care industry, as in any industry, is artfully defining consumer perceptions of the utility and value promised by the product line and the personality projected by the company.

• As mentioned, Options D and E solve the comparison problem by using as to compare how brand management is in one industry to how brand management is in any industry.
• However, option D breaks parallelism after the comma because it states, "brand management . . . is artfully defining."
→ Brand management" is a regular (dedicated) noun whereas defining is a verbal (an ___ING word) acting as a noun.
GMAC prefers dedicated nouns if possible.
KEEP but compare carefully to (E).
Quote:
E) Brand management in the personal care industry, as in any industry, is the art of defining customer perceptions of the utility and value promised by the product line and the personality projected by the company.

• Option E uses the same noun form in both parts of the linking verb structure (IS): brand management . . . is the art of ...
Management and art are the same kind of noun.

Option E is the best answer.

COMMENTS

I wrote what's below in the OE for today's other question.
In English, when a Very Large and Uncomfortable Topic is hanging around and not being discussed, we say that there is "an elephant in the room."

I think this one is bigger than an elephant.
More like a brontosaurus.
Wait. I like that kind of dinosaur.
How about a pterodactyl or T-Rex?

Many (most?) of us are under quarantine or stay-in-place orders because COVID-19 is on a rampage.

So I thought I'd include something to balance the scales just a little and more importantly, to say thank you.

It is good to remember that even a lethal virus is no match for the human spirit—or at least for the human spirit that rallies by conscious choice rather than by political calculation.

I'm fairly sure that Spain was the first country whose citizens decided to go outside on their balconies at 8 p.m. each night.

The Spaniards bang pots and pans.
They clap.
And they shout "¡Viva los médicos!" [Long live the doctors!]
Other countries followed suit.
Take a look at this short clip, here.

To anyone, anywhere, who is helping:
Thank you.

Be safe, everyone.
Manager
Manager
User avatar
S
Joined: 04 Aug 2019
Posts: 86
Location: India
GPA: 3.33
Premium Member
Re: Brand management in the personal care industry, like any industry, is  [#permalink]

Show Tags

New post 01 Apr 2020, 00:03
1
My choice is E option.

Split- Like vs As.
Intended comparison - We are comparing brand management in personal care industry with brand management in other industries
Like is ony used to compare nouns, therefore As should be used.

Therefore eliminate A and C.

A) like any industry, is the art of defining consumer perceptions of the utility and value promised by the product line

B) similar to how any industry does it, is the art of defining consumer perceptions of the utility and value promised by the product line
Comparison is not accurate here.

C) like brand management in any industry, is the artistic defining of consumer perceptions of the product line’s promises of utility and value

D) as in any industry, is artfully defining consumer perceptions of the utility and value promised by the product line
Brand management is not consumer perception

E) as in any industry, is the art of defining customer perceptions of the utility and value promised by the product line
CR Forum Moderator
avatar
D
Joined: 18 May 2019
Posts: 811
GMAT ToolKit User Premium Member
Re: Brand management in the personal care industry, like any industry, is  [#permalink]

Show Tags

New post 01 Apr 2020, 00:30
1
I settled on E.


Quote:
A) Brand management in the personal care industry, like any industry, is the art of defining consumer perceptions of the utility and value promised by the product line and the personality projected by the company.

Brand management like any industry is not parallel. It is incorrect to compare brand management to industry. The two entities being compared are not parallel. Brand Management is not parallel to industry. Eliminate A.

Quote:
B) Brand management in the personal care industry, similar to how any industry does it, is the art of defining consumer perceptions of the utility and value promised by the product line and the personality projected by the company.

Brand management similar to how any industry does it. Similar to is synonymous to like. Hence the comparison in B is also not parallel. Brand management is not parallel to how any industry does it. Eliminate B for parallelism error in the comparison.

Quote:
C) Brand management in the personal care industry, like brand management in any industry, is the artistic defining of consumer perceptions of the product line’s promises of utility and value and the personality projected by the company.

Brand management in the personal care industry like brand management in any industry is parallel. However, there is a parallelism error in the sentence. X is Y. This means that X and Y must be parallel. X, in this case, is management. Y is defining. management, action noun, is not parallel to defining, a complex gerund. Note that in brand management, brand plays the role of an adjective. Similarly, in the artistic defining, the artistic plays the role of an adjective. Once you understand the structure, you can clearly see that the comparison is between management and defining. Eliminate C for parallelism error.

Quote:
D) Brand management in the personal care industry, as in any industry, is artfully defining consumer perceptions of the utility and value promised by the product line and the personality projected by the company.

in the personal care industry is parallel to in any industry. Both are prepositional phrases, hence parallel. However, management is not parallel to defining, as already explained above. In artfully defining, artfully modifies defining. Hence management is defining. Eliminate D.

Quote:
E) Brand management in the personal care industry, as in any industry, is the art of defining customer perceptions of the utility and value promised by the product line and the personality projected by the company.

This is the correct choice. in the personal care industry is parallel to in any industry. In addition, Management is parallel to the art.
Senior SC Moderator
avatar
V
Joined: 22 May 2016
Posts: 3853
Re: Brand management in the personal care industry, like any industry, is  [#permalink]

Show Tags

New post 03 Apr 2020, 03:47
1
The official explanation is here.
GMAT Club Bot
Re: Brand management in the personal care industry, like any industry, is   [#permalink] 03 Apr 2020, 03:47

Brand management in the personal care industry, like any industry, is

  new topic post reply Question banks Downloads My Bookmarks Reviews Important topics  





Powered by phpBB © phpBB Group | Emoji artwork provided by EmojiOne