Angelwrath
My quants and verbal percentiles are at 93 and 92 respectively and my overall is 97 percentile.
But my AWA (a 4.5

) is at

just 37 %ile.
Any ideas on how my GMAT is going to be viewed holistically ?
You'll be okay. A 740 is a great score, and you have very high - and balanced! - percentile ranks on the quant and verbal, which is what schools really care about. I've heard from a number of sources that anything below a 4.5 on the AWA is trouble, but I think you're going to be fine with the score you have. The writing schools really care about is your essays. (Although if your essays are like mind-poppingly awesome, they may question whether, given your AWA score, you got too much help writing them.)
Good luck! Don't worry.
Thanks Aenigma! But see, this is what worries me. I've heard (only too late) that AWA can be cracked easily by following certain pre-defined templates. After hearing that, I was in 2 minds whether to re-take the GMAT just for the sake of a better AWA. Although I didn't go for it, I feel really bad for having such a low percentile just because I didn't know about a 'template' I could have followed