Sure, what Craig told me was basically how to market myself effectively. He had looked at my resume, talked with me for the half hour, and then sort of broke down how to market my specific background. So, unfortunately, a lot of what he told me was focused on what I've done and what I had told him over the half hour.
But, in general, he gave a pretty effective breakdown of how to market yourself as an individual. Specifically, MARKET YOURSELF AS AN INDIVIDUAL. He really did shout that part...in a nice way.
He told me that he sees these background, he sees the resumes, but emphasized setting yourself apart, as we've all heard. What is in your background that makes you stand out. In my case, being from the Northwest, sure, I work in real estate, but what's unique about the NW view of real estate development.
He told me instead of being "Student A, another applicant..." be "Student A, recently married product of the Northwest mentality working in real estate development."