Calling Chicago (Booth) Applicants for 2009

In the simplest form, I used the following formula to draft the essay.

You (a) + Booth (b) = Something Totally Transformational (w. outcome only possible by entering Booth)

(a) – You are not a commodity (even though there might be another applicant from similar background). You need to make yourself standout while making connections to the current Booth culture. Think of yourself a new IPO. Discuss your potential, past experience, and strengths. Since a second year student also read your application, you need to write your essay in a way a second year can relate to (when 2nd yr was in your shoes 2 years ago before applying to Booth).
(b) – Booth is all about diversity, whether its gender, race, career background etc. This is most important. Don’t try to compare yourself to a fellow applicant with investment bank or consulting background. Instead, compare yourself to future “you”. If you need to figure out what benefits Booth can bring – just imagine yourself 10 years in the future and ask yourself, “I remember 10 years ago, I was this kind of person (both as individual and professional). I am glad I went to Booth because thanks to Booth MBA, I was able to attain….”

Show your engagement with community and your surroundings. Express your commitment to make impact on others and how you can improve yourself and others at the same time. (Win-win situation)