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saurabh0610
Joined: 22 Aug 2022
Last visit: 20 Sep 2026
Posts: 6
Location: India
Schools: Kelley '27 Kellog '27
GPA: 7.7/10
20 Sep 2026, 14:33
Kudos
Bookmarks
About Me
Hi everyone, long-time lurker, first-time poster. Would really appreciate honest feedback on where my profile stands and which programs I should realistically be targeting.
I'm 28, based in Pune, India. My background is in employer branding and recruitment marketing, which is a fairly niche space within HR/marketing that most adcoms don't see a lot of. I'll try to give as much context as possible since the function itself isn't well understood outside of talent acquisition circles.
Academics
Work Experience (~6 years)
I started out in journalism and PR, with internships at a well-known Indian digital content studio and a global PR firm. These shaped how I think about brand narrative and audience-first communication, but I'll keep the specifics vague here.
From there I moved into recruitment marketing at two gaming companies, one a global AAA publisher with studios across 30+ countries, the other the studio behind one of the world's most downloaded mobile games. Gaming talent is notoriously hard to attract because candidates are selective about employer culture, so the work was genuinely strategic rather than just sourcing support. I want to be clear though: this was recruitment marketing, not full employer branding yet.
The pivot to dedicated employer branding came at a US-listed SaaS firm, where I built EVP frameworks and managed global brand presence across India and the US. Most recently I was Senior Recruitment Marketing Advisor at a global energy major (65,000+ employees), where I worked on employer brand strategy, media planning, and talent attraction at scale. I also led work on Generative Engine Optimisation for careers content, which is an emerging practice around ensuring employer content surfaces in AI-generated results on platforms like ChatGPT and Perplexity. Very few practitioners are doing this work formally, which I think is a differentiator worth flagging.
Why an MBA
I want to be upfront about my goals. Employer branding has been my world for the better part of six years, but I've consistently hit a ceiling as an individual contributor when it comes to the strategic and commercial side of decisions. I understand brand and talent deeply, but I want to move into broader marketing leadership, and for that I need sharper skills in data-driven decision making, financial literacy, and P&L ownership.
The MBA is the vehicle for that transition. I'm not looking to rebrand myself entirely. I want to build on the marketing instincts I've developed in employer branding and extend them into a commercial leadership context, where I can own strategy end to end rather than executing within someone else's framework. That means getting comfortable with numbers, understanding how marketing decisions tie to business outcomes, and developing the general management perspective that's hard to build purely on the job as an IC.
Long term, I want to be in a marketing leadership role at a multinational, ideally in Europe or APAC, in an industry I care about like gaming, entertainment, or tech. The MBA gives me the credentials, the network, and frankly the confidence to make that move credible in markets where I'm starting from zero.
Hi everyone, long-time lurker, first-time poster. Would really appreciate honest feedback on where my profile stands and which programs I should realistically be targeting.
I'm 28, based in Pune, India. My background is in employer branding and recruitment marketing, which is a fairly niche space within HR/marketing that most adcoms don't see a lot of. I'll try to give as much context as possible since the function itself isn't well understood outside of talent acquisition circles.
Academics
- Undergraduate: BA in Mass Communication, Manipal Academy of Higher Education. CGPA: 7.64/10.
- GRE: 337 (appeared recently; gave the Home version, test centres give me anxiety unfortunately)
- IELTS: 8.5
Work Experience (~6 years)
I started out in journalism and PR, with internships at a well-known Indian digital content studio and a global PR firm. These shaped how I think about brand narrative and audience-first communication, but I'll keep the specifics vague here.
From there I moved into recruitment marketing at two gaming companies, one a global AAA publisher with studios across 30+ countries, the other the studio behind one of the world's most downloaded mobile games. Gaming talent is notoriously hard to attract because candidates are selective about employer culture, so the work was genuinely strategic rather than just sourcing support. I want to be clear though: this was recruitment marketing, not full employer branding yet.
The pivot to dedicated employer branding came at a US-listed SaaS firm, where I built EVP frameworks and managed global brand presence across India and the US. Most recently I was Senior Recruitment Marketing Advisor at a global energy major (65,000+ employees), where I worked on employer brand strategy, media planning, and talent attraction at scale. I also led work on Generative Engine Optimisation for careers content, which is an emerging practice around ensuring employer content surfaces in AI-generated results on platforms like ChatGPT and Perplexity. Very few practitioners are doing this work formally, which I think is a differentiator worth flagging.
Why an MBA
I want to be upfront about my goals. Employer branding has been my world for the better part of six years, but I've consistently hit a ceiling as an individual contributor when it comes to the strategic and commercial side of decisions. I understand brand and talent deeply, but I want to move into broader marketing leadership, and for that I need sharper skills in data-driven decision making, financial literacy, and P&L ownership.
The MBA is the vehicle for that transition. I'm not looking to rebrand myself entirely. I want to build on the marketing instincts I've developed in employer branding and extend them into a commercial leadership context, where I can own strategy end to end rather than executing within someone else's framework. That means getting comfortable with numbers, understanding how marketing decisions tie to business outcomes, and developing the general management perspective that's hard to build purely on the job as an IC.
Long term, I want to be in a marketing leadership role at a multinational, ideally in Europe or APAC, in an industry I care about like gaming, entertainment, or tech. The MBA gives me the credentials, the network, and frankly the confidence to make that move credible in markets where I'm starting from zero.
