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Cornell MBA

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Intern
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Joined: 08 Jul 2017
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Location: Singapore
Concentration: Finance, Technology
GMAT 1: 710 Q48 V38
Cornell MBA  [#permalink]

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New post 14 Jan 2018, 07:59
Dear All,

I see numerous advertisements from Cornell Johnson for MBA. Is it common for the colleges to spend so much on advertisements? Or it is that Cornell Johnson is trying to improve its ranking and hence such a big investment?

Thanks,
Gannuswami
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Re: Cornell MBA  [#permalink]

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New post 15 Jan 2018, 03:14
Schools don't improve their ranking by advertising. But yes, some schools definitely want to get their name out there. And all schools (yes, even HBS) spend some money on marketing in one place or another.

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GMAT 1: 710 Q48 V38
Re: Cornell MBA  [#permalink]

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New post 15 Jan 2018, 08:53
More advertisements lead to more applicants, reducing down the acceptance rate. Also advertisements may help the school attract better candidates. As a result, college may improve its rankings.
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New post 18 Jan 2018, 21:16
I would also consider whether this is a regional thing as well. If you are in the New York area, you may be seeing a disproportionate amount of ads, but yes most schools, especially for their PT programs in heavy commercial areas.
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Re: Cornell MBA  [#permalink]

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New post 20 Jan 2018, 09:48
Sadly, education has become a lucrative business; it is no more for knowledge seekers.

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Re: Cornell MBA   [#permalink] 20 Jan 2018, 09:48
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