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The short answer is that it depends! It depends most importantly on your own experiences. If all of your best stories come from the job, then that number maybe as high as 75%. But if a lot of your good leadership/failure/teamwork/ethics stories come from things you do outside of the job, that number could be as low as 20%. Those numbers are kind of arbitrary, but you see what I mean.

Honestly, for any given essay, I recommend that you pick the absolute best story in your arsenal that will answer the question, whether it's already briefly covered in your resume or not.

Scott