How to Build a Compelling Narrative for your INSEAD application

Dear Candidate, the original published article is here; an excerpt on how to build a compelling narrative for your INSEAD application is detailed in this post.

One of the first elements that can set your INSEAD application apart from other candidates is crafting a compelling narrative.

Your narrative should not only reflect your past experiences and aspirations but also demonstrate how an MBA, and particularly INSEAD, is a pivotal step in achieving your goals.

Here are some tips on how to build a strong narrative in-line with the values INSEAD seeks in its candidates, starting from identifying what sets you apart, showcasing your motivations to emphasizing extracurriculars, and highlighting your personality for the MBA cohort.

1. Identifying What Sets You Apart
To begin building a strong narrative, identify what makes you unique. Consider your professional background, skills, and aspirations. For example:

“I’m a consultant from an engineering background targeting a strategy consulting role at MBB/Tier 2.”

“However, what I really want to do is to combine my past entrepreneurship experience with the consulting profile I am targeting to be a sustainability-focused entrepreneur in the future.”

“I want to leverage my consulting expertise in an Impact profile to deliver better outcomes for India’s poor.”

“I want to combine consulting with my financial expertise to pivot into a strategy role at VCs/Fintechs.”

These statements go beyond a surface-level career goal; they communicate a deeper understanding of your professional identity and how you aim to create an impact.

2. Crafting Motivations for Doing an MBA
Your motivations for pursuing an MBA should be specific, realistic, and convincing.

INSEAD is keen on understanding why you have chosen this path and how an MBA aligns with your aspirations. If you aim to transition into entrepreneurship, for instance, clarify how the MBA will equip you with the necessary skills and network to succeed in this venture.

Your motivations should reflect a thoughtful and well-reasoned decision to pursue an MBA.

3. Emphasizing Your Extracurriculars
While professional achievements are crucial, showcasing your involvement in extracurricular activities is equally important, particularly for INSEAD. This could include community service, sports, cultural activities, or any other passion pursuit.

Extracurriculars demonstrate your ability to manage time effectively, collaborate with diverse groups, and contribute beyond the professional sphere.

Be sure to connect these experiences to the skills and qualities that will make you a valuable addition to the MBA cohort.

4. Highlighting Your Personality

INSEAD is not just looking for academic and professional achievements; they want to know who you are as an individual.

Use your narrative to highlight aspects of your personality that make you unique. Whether it’s resilience, leadership, or creativity, showcase how these traits will contribute positively to the MBA community. Your narrative should provide a glimpse into the person behind the resume.

In conclusion, building a strong narrative involves identifying what sets you apart, articulating motivations, emphasizing extracurriculars, and highlighting your personality.

By doing so, you not only make your application memorable but also demonstrate to the admissions committee why you are a valuable addition to the INSEAD MBA program.

Regards,
Arvind
Founder, admitStreet
LinkedIn
W: https://admitstreet.com | E: consultingteam@admitstreet.com