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# In an effort to promote the culture of movie going

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Verbal Forum Moderator
Status: Greatness begins beyond your comfort zone
Joined: 08 Dec 2013
Posts: 2356
Location: India
Concentration: General Management, Strategy
Schools: Kelley '20, ISB '19
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In an effort to promote the culture of movie going  [#permalink]

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09 May 2017, 10:51
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55% (hard)

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60% (01:54) correct 40% (02:16) wrong based on 259 sessions

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In an effort to promote the culture of movie going, the media industry of Mumbai has decided to not release DVDs in India till about 5 weeks after the movie has been released. The industry director argues that this would force those individuals who are financially well off and wait eagerly for the movie to be released but are too lazy to go to a cinema hall to visit the cinema halls more often.
Which of the following if true indicates that the plan to hold off the release of DVD's of a movie is ill designed to have the desired effect?
A. Since the cost of watching movies in a movie theater is much higher than that of watching it on the DVD, only a few people who prefer to watch the movie on DVD would go to the movie theater.
B. If released 5 weeks late, the movie industry may have to reduce the price of the DVD to make it attractive for people to purchase the same.
C. A recent survey has indicated that 15% of the people may forgo watching a movie if the movie is not immediately released on the DVD.
D. Even if the DVDs are not released in India, there is a high probability that DVDs from neighboring countries will make their way to the country
E. Movie theaters in a number of metropolitan cities are running at 70% capacity and may have to increase their capacity to accommodate the surge in demand.

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Re: In an effort to promote the culture of movie going  [#permalink]

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09 May 2017, 11:18
Skywalker18 wrote:
In an effort to promote the culture of movie going, the media industry of Mumbai has decided to not release DVDs in India till about 5 weeks after the movie has been released. The industry director argues that this would force those individuals who are financially well off and wait eagerly for the movie to be released but are too lazy to go to a cinema hall to visit the cinema halls more often.
Which of the following if true indicates that the plan to hold off the release of DVD's of a movie is ill designed to have the desired effect?
A. Since the cost of watching movies in a movie theater is much higher than that of watching it on the DVD, only a few people who prefer to watch the movie on DVD would go to the movie theater.
B. If released 5 weeks late, the movie industry may have to reduce the price of the DVD to make it attractive for people to purchase the same.
C. A recent survey has indicated that 15% of the people may forgo watching a movie if the movie is not immediately released on the DVD.
D. Even if the DVDs are not released in India, there is a high probability that DVDs from neighboring countries will make their way to the country
E. Movie theaters in a number of metropolitan cities are running at 70% capacity and may have to increase their capacity to accommodate the surge in demand.

IMO D

A) Since the individuals are well off, the extra cost shouldn't prevent them from going to the cinema.
B) Aim of the media industry is to increase the culture of cinema going rather than to focus on money, seems OOS.
C) At least 85% will still go the movies even if 15% do not do so. So plan will succeed to some extent.
D) if this is true then the plan will not succeed at all as DVD's from different countries will enter the market and people would not go to the movies.
E)Still will not prevent people from going to the cinemas as cinemas can still accommodate 30% per show and may even increase capacity if required.

If option D is true then indeed this option can fully prevent people from going to the cinemas. A DVD watcher has no preference for Indian DVD's compared to non Indian DVD's.
At least anything of that sort is not mentioned in the passage.
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Re: In an effort to promote the culture of movie going  [#permalink]

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10 May 2017, 10:25
1
Can someone post the correct answer for this question?

I confused between A & D
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Re: In an effort to promote the culture of movie going  [#permalink]

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09 Jan 2018, 23:27
hello, I cannot locate the exact source of this question. The source does not appear in the search result of google.
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Re: In an effort to promote the culture of movie going  [#permalink]

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13 Jan 2019, 20:50
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Re: In an effort to promote the culture of movie going   [#permalink] 13 Jan 2019, 20:50
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