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# In many surveys, American consumers have expressed a

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VP
Joined: 18 May 2008
Posts: 1203
In many surveys, American consumers have expressed a [#permalink]

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13 Jan 2009, 02:35
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In many surveys, American consumers have expressed a willingness to spend up to 10 percent more for products that are ecologically sound. Encouraged by such surveys, Bleach-O Corporation promoted a new laundry detergent, Bleach-O Green, as safer for the environment. Bleach-O Green cost 5 percent more than typical detergents. After one year, Bleach-O Green had failed to capture a significant share of the detergent market and was withdrawn from sale.
Which of the following questions is LEAST likely to be relevant in determining the reasons for the failure of Bleach-O Green?

(A) How effective as a detergent was Bleach-O Green?
(B) How many other detergents on the market were promoted as safe for the environment?
(C) How much more did Bleach-O Green cost to manufacture than ordinary detergents?
(D) To what extent did consumers accept the validity of Bleach-O Green advertised and promoted to consumers?
(E) How effectively was Bleach-O Green advertised and promoted to consumers?

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Intern
Joined: 14 Oct 2008
Posts: 31

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13 Jan 2009, 02:42
IMO C
Manager
Joined: 24 Sep 2008
Posts: 92

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13 Jan 2009, 23:08
(C)
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Kick GMAT ass

Senior Manager
Joined: 02 Nov 2008
Posts: 255

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13 Jan 2009, 23:24
ritula wrote:
In many surveys, American consumers have expressed a willingness to spend up to 10 percent more for products that are ecologically sound. Encouraged by such surveys, Bleach-O Corporation promoted a new laundry detergent, Bleach-O Green, as safer for the environment. Bleach-O Green cost 5 percent more than typical detergents. After one year, Bleach-O Green had failed to capture a significant share of the detergent market and was withdrawn from sale.
Which of the following questions is LEAST likely to be relevant in determining the reasons for the failure of Bleach-O Green?

(A) How effective as a detergent was Bleach-O Green?
Of course this would be relevant. If the detergent doesn't clean clothes well that would explain why it's a bad seller.
(B) How many other detergents on the market were promoted as safe for the environment?
If Bleach-O-Green is one of many manufacturers that is environmentally friendly that would a valid reason for the poor sales.
(C) How much more did Bleach-O Green cost to manufacture than ordinary detergents?
So what? We are only concerned with sales not costs. This is the correct answer.
(D) To what extent did consumers accept the validity of Bleach-O Green advertised and promoted to consumers?
If consumers thought the ads were lies that may affect sales.
(E) How effectively was Bleach-O Green advertised and promoted to consumers?

A poor marketing campaign is a valid justification for poor sales.
Senior Manager
Joined: 23 May 2008
Posts: 393

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14 Jan 2009, 02:35
IMO C..........

the argument no where mentions about the cost to manufacturer.....the argument only states that the detergant was 5% more costly than other detergants........so cost to manufacturer is out of scope
SVP
Joined: 04 May 2006
Posts: 1824
Schools: CBS, Kellogg

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14 Jan 2009, 02:35
ritula wrote:
In many surveys, American consumers have expressed a willingness to spend up to 10 percent more for products that are ecologically sound. Encouraged by such surveys, Bleach-O Corporation promoted a new laundry detergent, Bleach-O Green, as safer for the environment. Bleach-O Green cost 5 percent more than typical detergents. After one year, Bleach-O Green had failed to capture a significant share of the detergent market and was withdrawn from sale.
Which of the following questions is LEAST likely to be relevant in determining the reasons for the failure of Bleach-O Green?

(A) How effective as a detergent was Bleach-O Green?
(B) How many other detergents on the market were promoted as safe for the environment?
(C) How much more did Bleach-O Green cost to manufacture than ordinary detergents?
(D) To what extent did consumers accept the validity of Bleach-O Green advertised and promoted to consumers?
(E) How effectively was Bleach-O Green advertised and promoted to consumers?

American consumers have expressed a willingness to spend up to 10 percent more for products that are ecologically sound

So, "how much more did Bleach-O Greeen cost to manufacture than ordinary detergents" does not matter

C is NOT relevant, if not want to say LEAST elevant,
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SVP
Joined: 17 Jun 2008
Posts: 1504

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14 Jan 2009, 04:34
clearly C.
VP
Joined: 18 May 2008
Posts: 1203

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14 Jan 2009, 08:46
yes OA is C . Thanks 2 all!
VP
Joined: 05 Jul 2008
Posts: 1369

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15 Jan 2009, 16:48
Got C as well.
Director
Joined: 12 Oct 2008
Posts: 507

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15 Jan 2009, 19:27
yeah....gotta C right....

--== Message from GMAT Club Team ==--

This is not a quality discussion. It has been retired.

If you would like to discuss this question please re-post it in the respective forum. Thank you!

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Re: CR-survey   [#permalink] 15 Jan 2009, 19:27
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# In many surveys, American consumers have expressed a

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