gmatdordie wrote:
Bunuel wrote:
Magazine editor: I know that some of our regular advertisers have been pressuring us to give favorable mention to their products in our articles, but they should realize that for us to yield to their wishes would actually be against their interests. To remain an effective advertising vehicle, we must have loyal readership, and we would soon lost that readership if our readers suspect that our editorial integrity has been compromised by pandering to advertisers.
Advertising-sales director: You underestimate the sophistication of our readers. They recognize that the advertisements we carry are not articles, so their response to the advertisements has never depended on their opinion of the editorial integrity of the magazine as a whole.
The magazine editor’s argument assumes which one of the following?
(A) A magazine editor should never be influenced in the performance of his or her professional duties by the wishes of the companies that regularly advertise in the magazine.
(B) The magazine cannot give any favorable mention in its articles to its regular advertisers without compromising its reputation for editorial integrity.
(C) Favorable mention of their products in the magazine’s articles is of less value to the advertisers than is the continued effectiveness of the magazine as an advertising vehicle.
(D) Giving favorable mention to a product in a magazine article is a more effective form of advertising than is an explicit advertisement for the product in the same magazine.
(E) Carrying paid advertisements can never pose any threat to the magazine’s reputation for editorial integrity nor to the loyalty of its readership.
conclusion :
Editor concludes stating that their loyal readership will suspect that their integrity is compromised
A- out of scope
B- was tempting , there is sutle word play here,
Read B carefully
The magazine cannot give any
favorable mention in its articlesto its regular advertisers without compromising its reputation for editorial integrity ?
what is favourable mention ? not clear so B is out
C- clear winner as it talks about value of products to advertisers
D and E are irrelevant
OA:B
As with most other members, i chose B over C. But after having a closer look, i now see why C is correct.
While i agree with you that B is poorly structured and ambiguous, i strongly doubt that is sole reason for its incorrectness.
If you look at the question stem critically, you would see the clause "...but they should realize that for us to yield to their wishes would actually be against their interests"
This is definitely the deal-breaker for C because:
Advertisers set up advert campaigns with the magazine because of the loyal readership base the magazine enjoys, which is solely due to the fact that the magazine maintains an unbiased view in its articles.
Now, if the magazine yields to the demand of the advertisers and begin to write in favour of them (the advertisers) and their products in the articles, readers will suspect a compromised situation and start looking for another objective magazine to read.
When this happens, advertisers will no longer be able to place adverts with the magazine because they would no longer convert as they used to.
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