GMAT Question of the Day - Daily to your Mailbox; hard ones only

It is currently 13 Dec 2018, 23:59

Close

GMAT Club Daily Prep

Thank you for using the timer - this advanced tool can estimate your performance and suggest more practice questions. We have subscribed you to Daily Prep Questions via email.

Customized
for You

we will pick new questions that match your level based on your Timer History

Track
Your Progress

every week, we’ll send you an estimated GMAT score based on your performance

Practice
Pays

we will pick new questions that match your level based on your Timer History

Not interested in getting valuable practice questions and articles delivered to your email? No problem, unsubscribe here.

Close

Request Expert Reply

Confirm Cancel
Events & Promotions in December
PrevNext
SuMoTuWeThFrSa
2526272829301
2345678
9101112131415
16171819202122
23242526272829
303112345
Open Detailed Calendar

Magazine editor: I know that some of our regular advertisers have been

  new topic post reply Question banks Downloads My Bookmarks Reviews Important topics  
Author Message
TAGS:

Hide Tags

Math Expert
User avatar
V
Joined: 02 Sep 2009
Posts: 51198
Magazine editor: I know that some of our regular advertisers have been  [#permalink]

Show Tags

New post 19 Nov 2018, 00:23
00:00
A
B
C
D
E

Difficulty:

  95% (hard)

Question Stats:

31% (01:49) correct 69% (02:08) wrong based on 302 sessions

HideShow timer Statistics

Magazine editor: I know that some of our regular advertisers have been pressuring us to give favorable mention to their products in our articles, but they should realize that for us to yield to their wishes would actually be against their interests. To remain an effective advertising vehicle, we must have loyal readership, and we would soon lost that readership if our readers suspect that our editorial integrity has been compromised by pandering to advertisers.

Advertising-sales director: You underestimate the sophistication of our readers. They recognize that the advertisements we carry are not articles, so their response to the advertisements has never depended on their opinion of the editorial integrity of the magazine as a whole.

The magazine editor’s argument assumes which one of the following?


(A) A magazine editor should never be influenced in the performance of his or her professional duties by the wishes of the companies that regularly advertise in the magazine.

(B) The magazine cannot give any favorable mention in its articles to its regular advertisers without compromising its reputation for editorial integrity.

(C) Favorable mention of their products in the magazine’s articles is of less value to the advertisers than is the continued effectiveness of the magazine as an advertising vehicle.

(D) Giving favorable mention to a product in a magazine article is a more effective form of advertising than is an explicit advertisement for the product in the same magazine.

(E) Carrying paid advertisements can never pose any threat to the magazine’s reputation for editorial integrity nor to the loyalty of its readership.

_________________

New to the Math Forum?
Please read this: Ultimate GMAT Quantitative Megathread | All You Need for Quant | PLEASE READ AND FOLLOW: 12 Rules for Posting!!!

Resources:
GMAT Math Book | Triangles | Polygons | Coordinate Geometry | Factorials | Circles | Number Theory | Remainders; 8. Overlapping Sets | PDF of Math Book; 10. Remainders | GMAT Prep Software Analysis | SEVEN SAMURAI OF 2012 (BEST DISCUSSIONS) | Tricky questions from previous years.

Collection of Questions:
PS: 1. Tough and Tricky questions; 2. Hard questions; 3. Hard questions part 2; 4. Standard deviation; 5. Tough Problem Solving Questions With Solutions; 6. Probability and Combinations Questions With Solutions; 7 Tough and tricky exponents and roots questions; 8 12 Easy Pieces (or not?); 9 Bakers' Dozen; 10 Algebra set. ,11 Mixed Questions, 12 Fresh Meat

DS: 1. DS tough questions; 2. DS tough questions part 2; 3. DS tough questions part 3; 4. DS Standard deviation; 5. Inequalities; 6. 700+ GMAT Data Sufficiency Questions With Explanations; 7 Tough and tricky exponents and roots questions; 8 The Discreet Charm of the DS; 9 Devil's Dozen!!!; 10 Number Properties set., 11 New DS set.


What are GMAT Club Tests?
Extra-hard Quant Tests with Brilliant Analytics

Manager
Manager
avatar
B
Joined: 02 Oct 2018
Posts: 59
Re: Magazine editor: I know that some of our regular advertisers have been  [#permalink]

Show Tags

New post 22 Nov 2018, 09:03
GMATNinja Bunuel

Could you please weigh in on this?

Why is (B) wrong & (C) correct?

(B) tells us that magazine will compromise its integrity if they accept paid advertisements. Isn't that what was the editor's thinking?
Manager
Manager
avatar
B
Joined: 13 Nov 2018
Posts: 59
Location: India
GMAT 1: 700 Q51 V32
CAT Tests
Re: Magazine editor: I know that some of our regular advertisers have been  [#permalink]

Show Tags

New post 22 Nov 2018, 13:03
Bunuel wrote:
Magazine editor: I know that some of our regular advertisers have been pressuring us to give favorable mention to their products in our articles, but they should realize that for us to yield to their wishes would actually be against their interests. To remain an effective advertising vehicle, we must have loyal readership, and we would soon lost that readership if our readers suspect that our editorial integrity has been compromised by pandering to advertisers.

Advertising-sales director: You underestimate the sophistication of our readers. They recognize that the advertisements we carry are not articles, so their response to the advertisements has never depended on their opinion of the editorial integrity of the magazine as a whole.

The magazine editor’s argument assumes which one of the following?


(A) A magazine editor should never be influenced in the performance of his or her professional duties by the wishes of the companies that regularly advertise in the magazine.

(B) The magazine cannot give any favorable mention in its articles to its regular advertisers without compromising its reputation for editorial integrity.

(C) Favorable mention of their products in the magazine’s articles is of less value to the advertisers than is the continued effectiveness of the magazine as an advertising vehicle.

(D) Giving favorable mention to a product in a magazine article is a more effective form of advertising than is an explicit advertisement for the product in the same magazine.

(E) Carrying paid advertisements can never pose any threat to the magazine’s reputation for editorial integrity nor to the loyalty of its readership.



conclusion :
Editor concludes stating that their loyal readership will suspect that their integrity is compromised

A- out of scope
B- was tempting , there is sutle word play here,

Read B carefully
The magazine cannot give any favorable mention in its articlesto its regular advertisers without compromising its reputation for editorial integrity ?
what is favourable mention ? not clear so B is out

C- clear winner as it talks about value of products to advertisers

D and E are irrelevant

OA:B
_________________

It seems Kudos button not working correctly with all my posts...

Please check if it is working with this post......

is it?....

Anyways...Thanks for trying :cool:

Manager
Manager
avatar
B
Joined: 13 Nov 2018
Posts: 59
Location: India
GMAT 1: 700 Q51 V32
CAT Tests
Re: Magazine editor: I know that some of our regular advertisers have been  [#permalink]

Show Tags

New post 22 Nov 2018, 13:05
3
ParthSanghavi wrote:
GMATNinja Bunuel

Could you please weigh in on this?

Why is (B) wrong & (C) correct?

(B) tells us that magazine will compromise its integrity if they accept paid advertisements. Isn't that what was the editor's thinking?



Read B carefully
The magazine cannot give any favorable mention in its articles to its regular advertisers without compromising its reputation for editorial integrity ?
what is favourable pointing to ? its missing product , not clear so B is out
_________________

It seems Kudos button not working correctly with all my posts...

Please check if it is working with this post......

is it?....

Anyways...Thanks for trying :cool:

Intern
Intern
avatar
B
Joined: 11 Apr 2016
Posts: 14
Re: Magazine editor: I know that some of our regular advertisers have been  [#permalink]

Show Tags

New post 23 Nov 2018, 05:35
2
Had B been structured like the following: "The magazine cannot give any favorable mention in its articles to its regular advertisers without THE READERS SUSPECTING THAT THERE HAS BEEN A COMPROMISE IN EDITORIAL INTEGRITY" then this would have been a valid assumption.

If we negate the actual B option, we get that "the magazine can give a favourable mention without compromising its reputation": the argument doesn't fall. It might be that the magazine endorses a product which is consistent with the journalistic integrity but the READERS SUSPECT THAT THE INTEGRITY HAS BEEN COMPROMISED.
Intern
Intern
avatar
B
Joined: 31 Jan 2015
Posts: 41
CAT Tests
Re: Magazine editor: I know that some of our regular advertisers have been  [#permalink]

Show Tags

New post 26 Nov 2018, 01:02
Gmatnija,VeritasKarishma,Skywalker18 or anairamitch1804,

Can anyone explain why B is incorrect and C is correct?
Intern
Intern
avatar
B
Joined: 17 Jun 2018
Posts: 17
Location: India
Schools: IMD '20
GPA: 2.84
WE: Engineering (Consulting)
Re: Magazine editor: I know that some of our regular advertisers have been  [#permalink]

Show Tags

New post 30 Nov 2018, 09:19
Bunuel can you help us make sense of this CR?
Intern
Intern
avatar
B
Joined: 31 Aug 2018
Posts: 20
CAT Tests
Re: Magazine editor: I know that some of our regular advertisers have been  [#permalink]

Show Tags

New post 03 Dec 2018, 21:54
GMATNinja, nightblade354, VeritasKarishma.

I chose 'B' over 'C' because in the Magazine editor's argument it is stated that 'their (regular advertisers) wishes would actually be against their interests. And option 'C says that 'Favorable mention of their products will be of less value to the advertisers.

In here I thought that the advertisers by pressurizing the magazine want some value out of it and if it goes against them it means that it will backfire and they will not get any value out of the pressurizing tactic. But in option choice 'C' with 'less value' point says that they may still get an advantage out of it albeit a small one.

Can you please help me out here, what is wrong with my understanding ?

Thanks
Saurabh
Intern
Intern
avatar
B
Joined: 25 Jul 2018
Posts: 16
Magazine editor: I know that some of our regular advertisers have been  [#permalink]

Show Tags

New post 03 Dec 2018, 23:16
gmatdordie wrote:
Bunuel wrote:
Magazine editor: I know that some of our regular advertisers have been pressuring us to give favorable mention to their products in our articles, but they should realize that for us to yield to their wishes would actually be against their interests. To remain an effective advertising vehicle, we must have loyal readership, and we would soon lost that readership if our readers suspect that our editorial integrity has been compromised by pandering to advertisers.

Advertising-sales director: You underestimate the sophistication of our readers. They recognize that the advertisements we carry are not articles, so their response to the advertisements has never depended on their opinion of the editorial integrity of the magazine as a whole.

The magazine editor’s argument assumes which one of the following?


(A) A magazine editor should never be influenced in the performance of his or her professional duties by the wishes of the companies that regularly advertise in the magazine.

(B) The magazine cannot give any favorable mention in its articles to its regular advertisers without compromising its reputation for editorial integrity.

(C) Favorable mention of their products in the magazine’s articles is of less value to the advertisers than is the continued effectiveness of the magazine as an advertising vehicle.

(D) Giving favorable mention to a product in a magazine article is a more effective form of advertising than is an explicit advertisement for the product in the same magazine.

(E) Carrying paid advertisements can never pose any threat to the magazine’s reputation for editorial integrity nor to the loyalty of its readership.



conclusion :
Editor concludes stating that their loyal readership will suspect that their integrity is compromised

A- out of scope
B- was tempting , there is sutle word play here,

Read B carefully
The magazine cannot give any favorable mention in its articlesto its regular advertisers without compromising its reputation for editorial integrity ?
what is favourable mention ? not clear so B is out

C- clear winner as it talks about value of products to advertisers

D and E are irrelevant

OA:B


As with most other members, i chose B over C. But after having a closer look, i now see why C is correct.

While i agree with you that B is poorly structured and ambiguous, i strongly doubt that is sole reason for its incorrectness.

If you look at the question stem critically, you would see the clause "...but they should realize that for us to yield to their wishes would actually be against their interests"

This is definitely the deal-breaker for C because:

Advertisers set up advert campaigns with the magazine because of the loyal readership base the magazine enjoys, which is solely due to the fact that the magazine maintains an unbiased view in its articles.

Now, if the magazine yields to the demand of the advertisers and begin to write in favour of them (the advertisers) and their products in the articles, readers will suspect a compromised situation and start looking for another objective magazine to read.

When this happens, advertisers will no longer be able to place adverts with the magazine because they would no longer convert as they used to.

Posted from my mobile device
Manager
Manager
avatar
B
Joined: 02 Aug 2018
Posts: 67
GMAT ToolKit User
Re: Magazine editor: I know that some of our regular advertisers have been  [#permalink]

Show Tags

New post 04 Dec 2018, 01:28
Dear All

I chose correct answer but took significant time. My confusion was between B & C. Reasons for choice;

(B) The magazine cannot give any favorable mention in its articles to its regular advertisers without compromising its reputation for editorial integrity. -

Something already stated in the passage is that editor believes that if readers believes that magazine has started giving favourable opinions/posts about advertisers products, then they may question the integrity of the mag. and eventually mag. will loose it' readership due to lack of faith.

Also; "they should realize that for us to yield to their wishes would actually be against their interests. To remain an effective advertising vehicle, we must have loyal readership, and we would soon lost that readership if our readers suspect that our editorial integrity has been compromised by pandering to advertisers.
"

Editor has mentioned that " readers do not care about favourable opinions but mag. should be used as an advertising vehicle, which will be compromised if readers sense that mag. is compromising on content/mag. as a whole and eventually stop buying our magazines.

(C) Favorable mention of their products in the magazine’s articles is of less value to the advertisers than is the continued effectiveness of the magazine as an advertising vehicle.

For reasons above, I chose C.

Happy for someone to advice or clarify if other points that I might have missed noting.

Regards
Abhinav
Veritas Prep GMAT Instructor
User avatar
P
Joined: 16 Oct 2010
Posts: 8676
Location: Pune, India
Re: Magazine editor: I know that some of our regular advertisers have been  [#permalink]

Show Tags

New post 04 Dec 2018, 02:50
2
1
Bunuel wrote:
Magazine editor: I know that some of our regular advertisers have been pressuring us to give favorable mention to their products in our articles, but they should realize that for us to yield to their wishes would actually be against their interests. To remain an effective advertising vehicle, we must have loyal readership, and we would soon lost that readership if our readers suspect that our editorial integrity has been compromised by pandering to advertisers.

Advertising-sales director: You underestimate the sophistication of our readers. They recognize that the advertisements we carry are not articles, so their response to the advertisements has never depended on their opinion of the editorial integrity of the magazine as a whole.

The magazine editor’s argument assumes which one of the following?


(A) A magazine editor should never be influenced in the performance of his or her professional duties by the wishes of the companies that regularly advertise in the magazine.

(B) The magazine cannot give any favorable mention in its articles to its regular advertisers without compromising its reputation for editorial integrity.

(C) Favorable mention of their products in the magazine’s articles is of less value to the advertisers than is the continued effectiveness of the magazine as an advertising vehicle.

(D) Giving favorable mention to a product in a magazine article is a more effective form of advertising than is an explicit advertisement for the product in the same magazine.

(E) Carrying paid advertisements can never pose any threat to the magazine’s reputation for editorial integrity nor to the loyalty of its readership.


Editor's view:
Some of our regular advertisers have been pressuring us to give favorable mention to their products in our articles
To remain an effective advertising vehicle, we must have loyal readership.
We would lose that readership if our readers suspect that our editorial integrity has been compromised by pandering to advertisers.

Conclusion: If we give favourable mention to advertisers' products in articles, it will go against advertisers' interests.

The conclusion is concluding about favourable mention going against advertiser's interests. It assumes that remaining an effective advertising vehicle is MORE important that favourable mention of products in articles. It is putting forth the argument that since effectiveness as advertising vehicle will be lost, there will be an overall loss to advertisers. So it is assuming that the gain by the favourable mention of products will be less than the loss by not remaining an effective advertising vehicle.
This is option (C)

Coming to option (B): The magazine cannot give any favorable mention in its articles to its regular advertisers without compromising its reputation for editorial integrity.
As given, option (B) is far too generic. "Any favourable mention to advertisers" and "favorable mention to their products in our articles" are different things. If an advertiser wins some international award, will its mention compromise reputation - perhaps not. But "Brand A's so-and-so lotion is out of the world" may compromise the reputation. So we don't need to worry about it. Option (B) is not an assumption made in the argument.
_________________

Karishma
Veritas Prep GMAT Instructor

Learn more about how Veritas Prep can help you achieve a great GMAT score by checking out their GMAT Prep Options >

GMAT Club Bot
Re: Magazine editor: I know that some of our regular advertisers have been &nbs [#permalink] 04 Dec 2018, 02:50
Display posts from previous: Sort by

Magazine editor: I know that some of our regular advertisers have been

  new topic post reply Question banks Downloads My Bookmarks Reviews Important topics  


Copyright

GMAT Club MBA Forum Home| About| Terms and Conditions and Privacy Policy| GMAT Club Rules| Contact| Sitemap

Powered by phpBB © phpBB Group | Emoji artwork provided by EmojiOne

Kindly note that the GMAT® test is a registered trademark of the Graduate Management Admission Council®, and this site has neither been reviewed nor endorsed by GMAC®.