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19 Nov 2018, 01:23
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C
Be sure to select an answer first to save it in the Error Log before revealing the correct answer (OA)!
Difficulty:
95%
(hard)
Question Stats:
33% (02:37) correct
67%
(02:42)
wrong
based on 879
sessions
History
Date
Time
Result
Not Attempted Yet
Magazine editor: I know that some of our regular advertisers have been pressuring us to give favorable mention to their products in our articles, but they should realize that for us to yield to their wishes would actually be against their interests. To remain an effective advertising vehicle, we must have loyal readership, and we would soon lost that readership if our readers suspect that our editorial integrity has been compromised by pandering to advertisers.
Advertising-sales director: You underestimate the sophistication of our readers. They recognize that the advertisements we carry are not articles, so their response to the advertisements has never depended on their opinion of the editorial integrity of the magazine as a whole.
The magazine editor’s argument assumes which one of the following?
(A) A magazine editor should never be influenced in the performance of his or her professional duties by the wishes of the companies that regularly advertise in the magazine.
(B) The magazine cannot give any favorable mention in its articles to its regular advertisers without compromising its reputation for editorial integrity.
(C) Favorable mention of their products in the magazine’s articles is of less value to the advertisers than is the continued effectiveness of the magazine as an advertising vehicle.
(D) Giving favorable mention to a product in a magazine article is a more effective form of advertising than is an explicit advertisement for the product in the same magazine.
(E) Carrying paid advertisements can never pose any threat to the magazine’s reputation for editorial integrity nor to the loyalty of its readership.
Advertising-sales director: You underestimate the sophistication of our readers. They recognize that the advertisements we carry are not articles, so their response to the advertisements has never depended on their opinion of the editorial integrity of the magazine as a whole.
The magazine editor’s argument assumes which one of the following?
(A) A magazine editor should never be influenced in the performance of his or her professional duties by the wishes of the companies that regularly advertise in the magazine.
(B) The magazine cannot give any favorable mention in its articles to its regular advertisers without compromising its reputation for editorial integrity.
(C) Favorable mention of their products in the magazine’s articles is of less value to the advertisers than is the continued effectiveness of the magazine as an advertising vehicle.
(D) Giving favorable mention to a product in a magazine article is a more effective form of advertising than is an explicit advertisement for the product in the same magazine.
(E) Carrying paid advertisements can never pose any threat to the magazine’s reputation for editorial integrity nor to the loyalty of its readership.
04 Dec 2018, 03:50
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Bunuel
Magazine editor: I know that some of our regular advertisers have been pressuring us to give favorable mention to their products in our articles, but they should realize that for us to yield to their wishes would actually be against their interests. To remain an effective advertising vehicle, we must have loyal readership, and we would soon lost that readership if our readers suspect that our editorial integrity has been compromised by pandering to advertisers.
Advertising-sales director: You underestimate the sophistication of our readers. They recognize that the advertisements we carry are not articles, so their response to the advertisements has never depended on their opinion of the editorial integrity of the magazine as a whole.
The magazine editor’s argument assumes which one of the following?
(A) A magazine editor should never be influenced in the performance of his or her professional duties by the wishes of the companies that regularly advertise in the magazine.
(B) The magazine cannot give any favorable mention in its articles to its regular advertisers without compromising its reputation for editorial integrity.
(C) Favorable mention of their products in the magazine’s articles is of less value to the advertisers than is the continued effectiveness of the magazine as an advertising vehicle.
(D) Giving favorable mention to a product in a magazine article is a more effective form of advertising than is an explicit advertisement for the product in the same magazine.
(E) Carrying paid advertisements can never pose any threat to the magazine’s reputation for editorial integrity nor to the loyalty of its readership.
Advertising-sales director: You underestimate the sophistication of our readers. They recognize that the advertisements we carry are not articles, so their response to the advertisements has never depended on their opinion of the editorial integrity of the magazine as a whole.
The magazine editor’s argument assumes which one of the following?
(A) A magazine editor should never be influenced in the performance of his or her professional duties by the wishes of the companies that regularly advertise in the magazine.
(B) The magazine cannot give any favorable mention in its articles to its regular advertisers without compromising its reputation for editorial integrity.
(C) Favorable mention of their products in the magazine’s articles is of less value to the advertisers than is the continued effectiveness of the magazine as an advertising vehicle.
(D) Giving favorable mention to a product in a magazine article is a more effective form of advertising than is an explicit advertisement for the product in the same magazine.
(E) Carrying paid advertisements can never pose any threat to the magazine’s reputation for editorial integrity nor to the loyalty of its readership.
Editor's view:
Some of our regular advertisers have been pressuring us to give favorable mention to their products in our articles
To remain an effective advertising vehicle, we must have loyal readership.
We would lose that readership if our readers suspect that our editorial integrity has been compromised by pandering to advertisers.
Conclusion: If we give favourable mention to advertisers' products in articles, it will go against advertisers' interests.
The conclusion is concluding about favourable mention going against advertiser's interests. It assumes that remaining an effective advertising vehicle is MORE important that favourable mention of products in articles. It is putting forth the argument that since effectiveness as advertising vehicle will be lost, there will be an overall loss to advertisers. So it is assuming that the gain by the favourable mention of products will be less than the loss by not remaining an effective advertising vehicle.
This is option (C)
Coming to option (B): The magazine cannot give any favorable mention in its articles to its regular advertisers without compromising its reputation for editorial integrity.
As given, option (B) is far too generic. "Any favourable mention to advertisers" and "favorable mention to their products in our articles" are different things. If an advertiser wins some international award, will its mention compromise reputation - perhaps not. But "Brand A's so-and-so lotion is out of the world" may compromise the reputation. So we don't need to worry about it. Option (B) is not an assumption made in the argument.
General Discussion
22 Nov 2018, 10:03
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