Intern
Joined: 02 Sep 2011
Posts: 9
Location: United Arab Emirates
Re: Mannheim Business School MBA 2012 - 2013
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10 Feb 2012, 03:32
Hi Ani086
It should be fairly straight forward..I would suggest looking up past history of the product, the company, cultural preferences, etc. Research external references , white papers, regulatory body reports, etc. Do include your references, make adaptations, etc. Why dont you check out publiications by BCG, Booz , etc...they can provide a lot of ideas on which you can build your analysis. Always helpful if you can convert your ideas into flowcharts, graphs, etc...should be easier to explain your case during the interview. They just want to see if you are logical...no rocket science expected. Just show that you understand the case and the relevant problems. That should do the trick..good luck