sachinzeus wrote:
Hi Paul,
After the MBA programme I would like to pursue a career in Marketing, preferably Marketing Research. I've heard that doing a sales job before moving into Marketing would be a good idea.
However, I do not have much exposure in this field. There are a few instances though, where I have been able to display some Marketing skills(mostly when interacting with clients).
These are my short term goals:
In the next 5-10 years, after the completion of my graduate degree, I would like to become a marketing executive for either a well established company or a startup. I believe both companies would offer a unique work environment. For example, a well established company would already have all its systems in place and would already have established itself in the market. Also, such a company would already have a customer base, Here I see myself as holding a position where I could make strategies to expand the current customer base while keeping the current customer base happy(by finding out their wants).
A startup company would not have a well established customer base and would have to prove itself in the market. Here, I see myself holding a position in which I can contribute to the initial planning and strategy involved to enter a market. I see myself as using my logical expertise in extrapolating market data to provide market entry strategies. I would also have to use my interpersonal skills to interact with potential customers and convince them to use our products.
Regards,
Sachin
PS: Thanks so much for the help.
Sachin,
Thanks. Given your marketing goals and what I know of your profile you may have a chance at Duke, Texas, and UNC and will have a chance at Wisconsin, USC Marshall, and Indiana--all ranked marketing programs. The key issue will not be that you are "Male-Indian-IT" but that you be able to show real leadership and impact in and outside or work and -- as you noted -- that you be able to emphasize all that is unique about you.
Good luck,
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12 Sep 2007, 11:35
