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"People Meters", new devices attached to a relatively small sample of TV sets to determine how many viewers watch programs, show smaller audiences for programs on the major television networks than did the previously used methods of telephone surveys and viewer diaries. Network officials argue that the lower number result from the fact that the people meters, which are located primarily in private homes, fail to take account of many young adults who regularly watch those programs in college dormitories and at military bases.
The network officials' argument depends on which of the following assumption?
(A) People meters have been installed primarily on TV sets belonging to persons whose viewing habits were monitored in the past through telephone surveys and viewer dairies.
(B) Those programs for which people meters have found smaller audiences than did the previously used sampling methods are watched almost entirely by young adults.
(C) The previously used method of measuring TV audiences more adequately allowed for the viewers in college dormitories ad at military bases.
(D) The households where people meters are located will have to be changed over time, as people drop out of the sample and others replace them.
(E) As a group, young adults maintain an intense loyalty to the same few televised program.
Observations:“People Meters”, new devices attached to a relatively small sample of TV sets to determine how many viewers watch programs, show smaller audiences for programs on the major television networks than did the previously used methods of telephone surveys and viewer diaries.
Explanation:Network officials argue that the lower number result from the fact that the people meters, which are located primarily in private homes, fail to take account of many young adults who regularly watch those programs in college dormitories and at military bases.
Previous methods showed larger viewership on major networks. “People meters” show smaller viewership on same networks. Network officials' explain this by saying that “people meters” are located primarily in private homes so they fail to take account of many young adults who regularly watch those programs in college dormitories and at military bases.
The obvious assumption here is that previous methods did take college dorms and military bases into account.
(A) People meters have been installed primarily on TV sets belonging to persons whose viewing habits were monitored in the past through telephone surveys and viewer dairies.The network officials are not assuming that people meters are surveying the same people. In fact, they are assuming the contrary. Someone who insists that people meters are giving the right estimates would assume that both measure same people's viewing habits.
(B) Those programs for which people meters have found smaller audiences than did the previously used sampling methods are watched almost entirely by young adults.We don't need these programs to be watched almost ENTIRELY by young adults. Just a sizeable portion would be good enough. Hence this is not an assumption.
(C) The previously used method of measuring TV audiences more adequately allowed for the viewers in college dormitories and at military bases.Correct. The network officials’ explanation is assuming that previously used methods accounted for viewers in college dormitories and at military bases.
(D) The households where people meters are located will have to be changed over time, as people drop out of the sample and others replace them.Changing the households and replacing them by others doesn’t impact our conclusion.
(E) As a group, young adults maintain an intense loyalty to the same few televised program.Irrelevant to our argument.
Answer (C)Discussion on Assumption Questions:
https://youtu.be/O0ROJfljRLUA Hard Assumption Question:
https://youtu.be/0j4tovGifIg