Intern
Joined: 08 Jul 2018
Posts: 24
Given Kudos: 43
Location: India
Concentration: General Management, Marketing
GPA: 4
Profile Eval - Indian, 24yo female
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28 Jul 2019, 09:26
Hi,
Would really appreciate someone to go through my profile and give me some pointers.
Educational background:
Xth - 92.2%
XIIth - 10 CGPA
Undergraduate- B.Com(Hons) from University of Delhi (university with A+ ranking from NAAC)
15 years of education
Graduated in 2015
GMAT - 720 (Q48, V41, IR8, AWA5)
Professional Work-ex:
May ’19-Now - Sr. account executive handling a key national account in a globally known agency. I assist the client in planning their digital marketing spends, create dynamic functioning environment for the media (SEO, SEM, digital marketing, analytics, and social media marketing) teams, plan the creative strategies for upcoming briefs and work with the creative team to ensure a smooth execution and preservation for the brand identity throughout. Also organised a one day digital training day for the client’s category teams, to help them plan their budgets better in the future.
Mar’18-Mar’19 - Brand Strategist - created (from an existing larger marketing agency) and ran(responsible for the set up and the end-to-end operations) a 5 member Branding team working with upcoming restaurants or current ones looking for a rebranding in developing their brand identities (visual and verbal identities, packaging and in-store branding), ran lead gen activities & third party activities which led to a 3x increment in revenue, successfully created 5 new brands from scratch and rebranding 7 restaurants.
Mar’17-Mar’18 - content strategist - worked on effective social media campaigns for restaurants, worked on atleast 7 at-risk clients and brought them back to good terms with the agency. Helped in hiring activities, and inducted and trained 5 new resources on the team.
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Took a break here to help my mum who was then undergoing cancer treatment
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Aug-15-Aug’16 - Assurance Associate - in one of the Big-4, worked with American teams and assisted them in primary & substantive test of procedures. Was recognised for my efforts during a busy season and got a cash reward
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Internship 1 - A startup that organised TED-X like events, helped organise 3 events, managed the a team of 20 interns to assist execution of 3 events; ensured smooth and timely execution of events, worked in PR (got us a 2 page cover for an event), worked with outreach and partnership and was responsible for at least 10% of the turnout
Internship 2 - worked in a realty firm, managed and redirected inbound leads and inquiries. Maintained weekly trackers and records
Extra-curriculars:
Volunteering for an environmental protection group working to rehabilitate the fauna on stretches of hills, destroyed by callous and illegal mining activity
Was a member of the finance society
Organized 3 events over 2 years for College Fest
Covered a fest for the college magazine
School Magazine editor
Scholarship Holder, MUN participant
As a child taught 2 of our maid’s children till they could join regular schools, ran in marathons for autism awareness
Short Term Goal:
Current role has been a more execution on larger accounts and strategy on smaller accounts/campaigns. Would like to further my career in brand strategy by gaining skills that would assist me in planning and managing a brand’s strategy and marketing strategies for national/international accounts. Maybe work with the new business’ division of an advertising firm.
Long Term Goal:
Build my own niche agency
Planning on applying to - Rotman, Stern and IE
Any help/recommendations for more such suitable courses for my profile would be highly appreciated.
Thanks in advance!
- Akshita