Profile Evaluation: Experience in Digital Marketing

I'm a bit of a rookie in terms of MBA admissions so assume there might be a better way, but one thing you could do to try and narrow your search is maybe figure out what you want to do (marketing, strategy, non-profit, etc) and look up rankings for those categories, make a decent sized list from that (based off of gpa/gmat so schools you have a shot at getting in) and then research those schools. Usually when people start researching they fall in love with a program or two and not only will that serve you in your goals it will also work as a nice little inspiration for the admissions process and essays (in a "I have to be there" way).

Besides just what the school is known for it will also be important to consider:

1. Location - SMU may be ranked way lower than a place like Yale/Columbia, but if you were going to live in Dallas your network would be significantly stronger with SMU than those other ones. It's sort of a ripple effect in location, the closer to the school you get the more alumni there are.

2. Industry - So assume you want to do marketing, well what industry? Look at what kinds of companies typically recruit at the schools you're looking at.

3. Culture - Like industry this is easier once you have your list already. This is best done through speaking with alumni/current students and doing a campus visit but you can also get a pretty decent vibe by reading what people say about it (places like this forum have plenty of opinions by current students) and maybe watch some youtube videos to get a feel for the place if you can't find the time/money/effort to make a physical visit.


There are a million little things to consider and plenty of big things, but if you research thoroughly enough you should feel pretty confident with your list and when it's all said and done (assuming you get it down to a couple and visit/talk with alumni/etc.) you will likely have a couple programs you'd love to get into and have a realistic shot of doing so. Like I said I'm fairly new to this stuff though so take everything I say with a grain of salt (as you should anyones opinion but you get what I mean). Best of luck in your research!

Hi iaratul,

You may try this Chances of B-School tool https://bit.ly/1rRCod5 which will help you to narrow down the list of B-School. After filling all the parameters the tool will estimate all your chances of admission in MBA for the school you choose.

Hope that helps.

Cheers!