Planning to apply this fall with hopes of matriculating Fall 2020. Would appreciate any thoughts, tips you're willing to provide!
Work experience:
3.75 years working in social media strategy and analytics (think: media planning and buying, not so much content creation / community management) at an independent advertising agency (~100 employees) in Minneapolis; promoted four times during my time there, ultimately managing two assistant account executives
CURRENT: 1.5 years in digital marketing strategy/operations (non-management position) at a large integrated healthcare system based in the Midwest, playing a lead role in enterprise digital media planning/buying/analytics in social, display, direct, native, etc.
Extra curriculars:
Spent the last 1.25 years on the Programming Committee and Associate/Junior Board (~8 hours/week) of a prominent inner-city youth sports organization; will continue to participate for as long as I can (even during/after MBA) – truly value my time here and the opportunity to have an impact
During my time at the agency, I was selected/sponsored by agency to participate in a three-month-long national case study competition
One of five students selected to represent my university in the Public Relations Student Society of America’s Bateman Case Study Competition – a year-long, national case study competition in which student teams create and implement a full public relations campaign
Multi-year member of two different ad/PR student orgs
Undergrad school/major:
Big10, Journalism – with an emphasis on Strategic Communication (i.e. Advertising/PR)
Race/nationality:
White; born in Northern Ireland, primarily raised in US
Sex:
Male
Stats
GRE Score:
332 – 167Q, 165V (according to ETS’s conversion tool, that would be a 750 GMAT - hence the headline)
Undergrad GPA:
3.0 – I understand this is something I’ll need to overcome (more on that below).
Goal of MBA:
Transition out of digital marketing into the digital group of a Big 4/T2 consulting firm
Target schools:
Will narrow down in the very near future, but the current list consists of:
Reaches/High Targets: Northwestern, Yale, Dartmouth, Michigan, Virginia, Duke, Cornell
Targets: Rice, UNC, Texas, Emory, Indiana, Minnesota, Wisconsin
Beyond my lower GPA, I have a checkered past academically. Due to lack of maturity more than anything else, I wasted my first two years post-high school bouncing out of a Pac12 party school and failing classes at a local community college. Then I enrolled in the Big10 school from which I graduated and began to take my academics more seriously. And since I’ve been in the workforce, I’ve been passionate and dedicated (which I hope is demonstrated by my history of promotions). Absolutely plan to address past failures in my essays and how I’ve benefitted from them.
Four big questions:
· Any thoughts on reaches and targets?
· Any guidance on framing up my lackluster academic history?
· Wondering about the value of completing MBAmath or HBX Core this summer to reinforce quant skills and demonstrate commitment?
· How much will GRE > GMAT hinder me? I’ve taken the GRE three times (324, 325, 332), so I’d very much like to avoid returning to the GMAT.
Thanks in advance for your time and advice!