Quote:
Scientist: The appropriate way to discover how best to market manufactured products is to apply the methods of anthropology. Of course not all theorists agree. But clearly, the reason that marketing techniques and practices have developed is to help satisfy consumer demand most efficiently. How such marketing techniques and practices have developed can be scientifically studied by anthropologists.
To which of the following criticisms is the scientist’s argument most vulnerable?
(A) The argument overlooks the possibility that one type of scientific inquiry may not be successful for studying every type of process.
(B) the argument fails to support the implicit claim that merely tracing the development of marketing techniques and practices make clear which ones are best.
(C) The argument assumes, without providing justification, that the conduct of scientific inquiry is not itself affected by marketing techniques and practices
(D) The argument overlooks the possibility that marketing techniques and practices may be applicable even in domains that do not affect consumer demand.
(E) The argument's premise that anthropologists can scientifically study how marketing techniques developed assumes that most anthropologists are skilled in applying marketing techniques.
To solve this question, let us deploy
IMS's four-step technique.
STEP #1 ->
IDENTIFY THE QUESTION TYPELet us read the question stem to identify the question type. The stem states, 'To which of the following criticisms is the scientist’s argument most vulnerable?' What we have is a
flaw question.
Now that the question type is identified, let us proceed to the second step.
STEP #2 ->
DECONSTRUCT THE ARGUMENTIn a flaw question, it is a must to deconstruct the argument by figuring out the conclusion and the premise. Let us therefore read the argument and deconstruct it.
CONCLUSION: The appropriate way to discover how best to market manufactured products is to apply the methods of anthropology.
PREMISE: The reason that marketing techniques and practices have developed is to help satisfy consumer demand most efficiently. How such marketing techniques and practices have developed can be scientifically studied by anthropologists.
Now that the argument is deconstructed, let us proceed to the third step.
STEP #3 ->
FRAME A SHADOW ANSWERTo frame a shadow answer, we must know what the right answer is supposed to do. In the flaw question that we have, the right answer must point out a mistake in the reasoning of the scientist. We notice that the scientist concludes that the appropriate way to discover how best to market manufactured products is to apply the methods of anthropology. However, he supports his conclusion by stating the development of marketing techniques and practices, which have, by the way, developed to help satisfy consumer demand most efficiently, can be scientifically studied by anthropologists.
A question that may pop up in our head is this: Can studying the development of marketing techniques and practices help us discover how best to market manufactured products? The answer is no unless, of course, the study of the development of marketing techniques tells us which marketing techniques are actually the best. And that is the flaw.
SHADOW ANSWER: Any option that points out that the scientist should have actually drawn a clear link between studying the development of marketing techniques and discovering how best to market manufactured products.
Now that the shadow answer is framed, let us proceed to the final step.
STEP #4 ->
PROCESS OF ELIMINATIONLet us eliminate all answer options that do not match the shadow answer.
(A) The argument overlooks the possibility that one type of scientific inquiry may not be successful for studying every type of process. -
NOT A MATCH -
The argument does not concern itself with any type of scientific inquiry. -
ELIMINATE(B) the argument fails to support the implicit claim that merely tracing the development of marketing techniques and practices make clear which ones are best. -
MATCHES THE SHADOW ANSWER -
The author is clearly implicity (without stating out) claiming that tracing the development of marketing techniques and practices make clear which ones are best; however, the author does not tell us how such tracing could shed light on which techniques are best. -
KEEP(C) The argument assumes, without providing justification, that the conduct of scientific inquiry is not itself affected by marketing techniques and practices. -
NOT A MATCH -
Again, the argument does not concern itself with the conduct of scientific inquiry. -
ELIMINATE(D) The argument overlooks the possibility that marketing techniques and practices may be applicable even in domains that do not affect consumer demand. -
NOT A MATCH -
The argument does not concern itself with consumer demand. -
ELIMINATE(E) The argument's premise that anthropologists can scientifically study how marketing techniques developed assumes that most anthropologists are skilled in applying marketing techniques. -
NOT A MATCH - Since the conclusion does not speak of anthropologists' skills, what is stated in this option cannot be the argument's assumption. -
ELIMINATEHence, B is the correct answer.