LBS Information event 2009 (Sydney)
So I walk in with 2 of my friends. We were merely 5 minutes late but the room was bursting from its seams. Obviously LBS didn't expect THAT much interest. The event was organised with the help of current students who are in town for exchange. All the students wore name badges. Me and couple of other admits slipped under the radar as we weren't required to wear any identification. Some folks might remember my reports of the Wharton and Stanford Sydney events from 2007/2008 - so I had a certain minimum expectation of what I wanted this marketing effort to be like.
I am happy to report that LBS exceeded all those expectations. In many ways the presentation absolutely blew the other ones out of water. The presenter was outstanding. She really sold the school - she started with basic information about stuff that I already knew (diversity, location, study groups, course flexibility etc.).
She also gave anecdotal examples of cool stuff that LBS students have done. For instance she spoke of this Egyptian LBS student who decided to climb mount Everest (during the MBA program) and ended up getting corporate sponsorship to do so. He took a term off and became the first Egyptian to conquer Everest (and is a bit of a celebrity now).
Then came the best part - the alumni. Now I remember Wharton event had 5-6 alums, the Stanford event had 7-10. The LBS event had OVER 25 ALUMS !!! Thats right, literally 1 alum for every 2 attendees. To me that showed 2 things: the alums want to get involved and the alumni base is VERY strong in Australia.
There were folks from pretty much every top tier institute - Rothschild, Goldman Sachs, Morgan Stanley, Bain, Mckinsey, AT Kearney, LEK - you name it. Several philanthropists and entrepreneurs were also part of the alum group. Many alums had switched careers a few times after the MBA(they all went around introducing themselves quickly). The alums were not all MBAs; there were several EMBAs, Sloan Executive program folks etc.
The alumni club is about to hold an event with a guest speaker (an LBS prof currently at AGSM). They extended an invitation to any keen prospective LBS students (needless to say yours truly had both his hands up).
There was also some questions around recruiting in the current market (directed towards the current students). Of course the answers were somewhat sugar coated, but it was reassuring to hear that all the current students (who were present) had secured internships But not all of them had full time offers yet. However, the quality of the internships seemed to indicate that these students would secure full time offers reasonably easily.
Lastly it was drinkies time. It was at this point I took my leave. The only bad part about the event was that it was held in a small location not suited for the turnout. I figured I could always talk to the alums later and I'm catching up with the current students for drinks soon so, I wasn't really missing out on anything. So I left, leaving the other propectives use the event for their research.
All in all - I'm extremely happy with both the event and my choice of school.