It is currently 19 Apr 2024, 13:13 |
Customized
for You
Track
Your Progress
Practice
Pays
Difficulty:
Question Stats:
40% (04:37) correct 60% (04:22) wrong based on 20 sessionsPeriodical | Parent Company | 2005 Ad Revenue $ | 2006 Ad Revenue $ | 2006 Ad $ per Reader | 2006 Total Readers | 2006 Total Pages | 2006 CPM |
---|---|---|---|---|---|---|---|
The Atlantic Monthly Magazine | Atlantic Monthly Group | 26,441,815 | 30,821,958 | $23.86 | 1,291,677 | 643.0 | $37.11 |
Entrepreneur | Entrepreneur Media Inc | 89,707,596 | 94,576,402 | $37.99 | 2,489,419 | 1,238.7 | $30.67 |
The New Yorker | Condé Nast Publications Inc | 215,365,762 | 204,077,586 | $54.89 | 3,718,085 | 1,937.0 | $28.34 |
Wired | Condé Nast Publications Inc | 64,511,033 | 83,249,783 | $35.78 | 2,326,726 | 1,279.3 | $27.97 |
Business Week- North America | McGraw-Hill Companies | 332,400,680 | 310,378,846 | $71.41 | 4,346,472 | 2,741.8 | $26.04 |
Forbes | Forbes Inc | 323,315,056 | 341,542,339 | $72.91 | 4,684,548 | 3,388.9 | $21.51 |
Vanity Fair | Condé Nast Publications Inc | 258,765,445 | 252,888,362 | $39.84 | 6,347,102 | 1,938.9 | $20.55 |
PC Magazine | Ziff Davis Publishing | 129,885,407 | 115,775,662 | $27.95 | 4,142,439 | 1,512.5 | $18.48 |
OQ Gentlemen’s Quarterly | Condé Nast Publications, Inc. | 164,971,292 | 190,348,803 | $32.60 | 5,839,694 | 1,766.4 | $18.45 |
Car and Driver | Hachette Filipacchi Media, U.S. | 221,572,019 | 204,998,117 | $20.28 | 10,107,949 | 1141.9 | $17.76 |
Golf Digest | Condé Nast Publications, Inc. | 166,326,915 | 170,651,843 | $26.53 | 6,431,927 | 1,510.4 | $17.57 |
The Economist | The Economist Newspaper NA, Inc. | 72,467,873 | 84,558,432 | $37.54 | 2,252,726 | 2,179.0 | $17.23 |
Sports Illustrated | Time Inc. | 623,539,376 | 617,961,338 | $31.43 | 19,659,949 | 2031.5 | $15.47 |
Entertainment Weekly | Time Inc. | 253,854,002 | 246,450,949 | $25.06 | 9,832,617 | 1,748.9 | $14.33 |
Maxim | Dennis Publishing | 194,281,126 | 193,134,867 | $13.28 | 14,546,214 | 930.6 | $14.27 |
U.S. News & World Report | U.S. News & World Reports | 257,340,313 | 267,611,767 | $24.50 | 10,924,771 | 1,718.4 | $14.25 |
TIME | Time Inc. | 631,755,594 | 661,333,564 | $30.44 | 21,727,785 | 2311.5 | $13.17 |
Seventeen | Hearst Corporation | 99,338,973 | 101,866,957 | $12.31 | 8,274,897 | 936.7 | $13.14 |
Men's Health | Rodale Inc. | 149,168,146 | 149,012,303 | $13.78 | 10,812,813 | 1,051.2 | $13.11 |
InStyle | Time Inc. | 391,093,367 | 410,050,118 | $44.03 | 9,312,963 | 3,486.6 | $12.63 |
Newsweek National | Newsweek Inc | 473,079,284 | 483,290,720 | $25.05 | 19,293,605 | 1,991.5 | $12.58 |
Field & Stream | Time4 Media | 80,273,326 | 74,683,749 | $7.61 | 9,815,078 | 605.1 | $12.58 |
Prevention | Rodale Inc. | 141,773,436 | 149,076,054 | $14.24 | 10,468,450 | 1170.9 | $12.16 |
Rolling Stone | Wenner Media Inc | 215,505,704 | 222,155,425 | $18.57 | 11,964,014 | 1,584.8 | $11.72 |
Cosmopolitan | Hearst Corporation | 367,342,866 | 367,342,866 | $19.79 | 18,558,533 | 1739.4 | $11.38 |
Better Homes and Gardens | Meredith Corporation | 800,006,493 | 776,798,982 | $20.04 | 38,761,261 | 1,957.3 | $10.24 |
Cooking Light | Time Inc. | 125,867,862 | 135,296,712 | $12.54 | 10,788,557 | 1,518.1 | $8.26 |
Reader’s Digest | Reader's Digest Association Inc. | 301,017,170 | 289,537,879 | $7.34 | 39,468,658 | 994.9 | $7.37 |
National Geographic | National Geographic Society | 85,322,848 | 87,261,968 | $2.68 | 32,573,937 | 421.3 | $6.36 |
People Weekly | Time Inc. | 850,407,667 | 872,662,782 | $20.88 | 41,791,992 | 3,741.2 | $5.58 |
Yes | No | |
Conde Nast experienced greater total growth in ad revenue (in dollar terms) than did Time Inc from 2005-06. | ||
Ad revenue per reader exceeded cost per impressions in 2006 for more than two-thirds of the 30 publications listed. | ||
The largest publication by readership is also the one that brings in more revenue (in $) per dollar charged for advertising impressions in 2006. |
|
||
Hi Guest,
Here are updates for you:
ANNOUNCEMENTS
Tuck at Dartmouth
|