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Updated on: 07 May 2024, 09:56
Originally posted by Sajjad1994 on 17 Mar 2020, 00:42.
Last edited by Bunuel on 07 May 2024, 09:56, edited 10 times in total.
Last edited by Bunuel on 07 May 2024, 09:56, edited 10 times in total.
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Conde Nast experienced greater total growth in ad revenue (in dollar terms) than did Time Inc from 2005-06.: No
Ad revenue per reader exceeded cost per impressions in 2006 for more than two-thirds of the 30 publications listed.: Yes
The largest publication by readership is also the one that brings in more revenue (in $) per dollar charged for advertising impressions in 2006.: No
Be sure to select an answer first to save it in the Error Log before revealing the correct answer (OA)!
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The table present gives ad revenue figures for US media publications and their parent company. For each periodical, the table gives 2005 and 2006 ad revenue. For 2006, it offers more detail for each publication, with the metrics shown.
CPM stands for Cost per Mil. It's an industry metric that describes the advertising cost charged to advertisers for every 1000 in impressions reached. Each reader looking at one page of a magazine counts as an impression so CPM = Ad Revenue / (Readership * Pages) / 1000. Magazines charge advertisers at the CPM rate, which varies based on the demographics of a magazine's readership.
Consider each of the following statements about the ad revenue figures. For each statement, indicate whether the statement is true or false, based on the information provided in the table.
1234.jpg [ 379.55 KiB | Viewed 5198 times ]
CPM stands for Cost per Mil. It's an industry metric that describes the advertising cost charged to advertisers for every 1000 in impressions reached. Each reader looking at one page of a magazine counts as an impression so CPM = Ad Revenue / (Readership * Pages) / 1000. Magazines charge advertisers at the CPM rate, which varies based on the demographics of a magazine's readership.
(Sort ↕ the table by clicking on the headers)
| Periodical | Parent Company | 2005 Ad Revenue $ | 2006 Ad Revenue $ | 2006 Ad $ per Reader | 2006 Total Readers | 2006 Total Pages | 2006 CPM |
|---|---|---|---|---|---|---|---|
| The Atlantic Monthly Magazine | Atlantic Monthly Group | 26,441,815 | 30,821,958 | $23.86 | 1,291,677 | 643.0 | $37.11 |
| Entrepreneur | Entrepreneur Media Inc | 89,707,596 | 94,576,402 | $37.99 | 2,489,419 | 1,238.7 | $30.67 |
| The New Yorker | Condé Nast Publications Inc | 215,365,762 | 204,077,586 | $54.89 | 3,718,085 | 1,937.0 | $28.34 |
| Wired | Condé Nast Publications Inc | 64,511,033 | 83,249,783 | $35.78 | 2,326,726 | 1,279.3 | $27.97 |
| Business Week- North America | McGraw-Hill Companies | 332,400,680 | 310,378,846 | $71.41 | 4,346,472 | 2,741.8 | $26.04 |
| Forbes | Forbes Inc | 323,315,056 | 341,542,339 | $72.91 | 4,684,548 | 3,388.9 | $21.51 |
| Vanity Fair | Condé Nast Publications Inc | 258,765,445 | 252,888,362 | $39.84 | 6,347,102 | 1,938.9 | $20.55 |
| PC Magazine | Ziff Davis Publishing | 129,885,407 | 115,775,662 | $27.95 | 4,142,439 | 1,512.5 | $18.48 |
| OQ Gentlemen’s Quarterly | Condé Nast Publications, Inc. | 164,971,292 | 190,348,803 | $32.60 | 5,839,694 | 1,766.4 | $18.45 |
| Car and Driver | Hachette Filipacchi Media, U.S. | 221,572,019 | 204,998,117 | $20.28 | 10,107,949 | 1141.9 | $17.76 |
| Golf Digest | Condé Nast Publications, Inc. | 166,326,915 | 170,651,843 | $26.53 | 6,431,927 | 1,510.4 | $17.57 |
| The Economist | The Economist Newspaper NA, Inc. | 72,467,873 | 84,558,432 | $37.54 | 2,252,726 | 2,179.0 | $17.23 |
| Sports Illustrated | Time Inc. | 623,539,376 | 617,961,338 | $31.43 | 19,659,949 | 2031.5 | $15.47 |
| Entertainment Weekly | Time Inc. | 253,854,002 | 246,450,949 | $25.06 | 9,832,617 | 1,748.9 | $14.33 |
| Maxim | Dennis Publishing | 194,281,126 | 193,134,867 | $13.28 | 14,546,214 | 930.6 | $14.27 |
| U.S. News & World Report | U.S. News & World Reports | 257,340,313 | 267,611,767 | $24.50 | 10,924,771 | 1,718.4 | $14.25 |
| TIME | Time Inc. | 631,755,594 | 661,333,564 | $30.44 | 21,727,785 | 2311.5 | $13.17 |
| Seventeen | Hearst Corporation | 99,338,973 | 101,866,957 | $12.31 | 8,274,897 | 936.7 | $13.14 |
| Men's Health | Rodale Inc. | 149,168,146 | 149,012,303 | $13.78 | 10,812,813 | 1,051.2 | $13.11 |
| InStyle | Time Inc. | 391,093,367 | 410,050,118 | $44.03 | 9,312,963 | 3,486.6 | $12.63 |
| Newsweek National | Newsweek Inc | 473,079,284 | 483,290,720 | $25.05 | 19,293,605 | 1,991.5 | $12.58 |
| Field & Stream | Time4 Media | 80,273,326 | 74,683,749 | $7.61 | 9,815,078 | 605.1 | $12.58 |
| Prevention | Rodale Inc. | 141,773,436 | 149,076,054 | $14.24 | 10,468,450 | 1170.9 | $12.16 |
| Rolling Stone | Wenner Media Inc | 215,505,704 | 222,155,425 | $18.57 | 11,964,014 | 1,584.8 | $11.72 |
| Cosmopolitan | Hearst Corporation | 367,342,866 | 367,342,866 | $19.79 | 18,558,533 | 1739.4 | $11.38 |
| Better Homes and Gardens | Meredith Corporation | 800,006,493 | 776,798,982 | $20.04 | 38,761,261 | 1,957.3 | $10.24 |
| Cooking Light | Time Inc. | 125,867,862 | 135,296,712 | $12.54 | 10,788,557 | 1,518.1 | $8.26 |
| Reader’s Digest | Reader's Digest Association Inc. | 301,017,170 | 289,537,879 | $7.34 | 39,468,658 | 994.9 | $7.37 |
| National Geographic | National Geographic Society | 85,322,848 | 87,261,968 | $2.68 | 32,573,937 | 421.3 | $6.36 |
| People Weekly | Time Inc. | 850,407,667 | 872,662,782 | $20.88 | 41,791,992 | 3,741.2 | $5.58 |
Consider each of the following statements about the ad revenue figures. For each statement, indicate whether the statement is true or false, based on the information provided in the table.
Attachment:
1234.jpg [ 379.55 KiB | Viewed 5198 times ]
| Yes | No | |
| Conde Nast experienced greater total growth in ad revenue (in dollar terms) than did Time Inc from 2005-06. | ||
| Ad revenue per reader exceeded cost per impressions in 2006 for more than two-thirds of the 30 publications listed. | ||
| The largest publication by readership is also the one that brings in more revenue (in $) per dollar charged for advertising impressions in 2006. |
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Official Answer
Conde Nast experienced greater total growth in ad revenue (in dollar terms) than did Time Inc from 2005-06.: No
Ad revenue per reader exceeded cost per impressions in 2006 for more than two-thirds of the 30 publications listed.: Yes
The largest publication by readership is also the one that brings in more revenue (in $) per dollar charged for advertising impressions in 2006.: No
17 Mar 2020, 07:34
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A)No, since for time the number and values are higher than those of Condenest so Time will have overall higher increments
Condenest will have total increment roughly around ~ 310000000 while Time will have total increment roughly around ~ 330000000
B)Yes,for 24 values the Ad revenue per reader > Cost per impression
C) Yes,since people weekly has the Highest readership and it also brings the highest more revenue (in $) per dollar charged for advertising impressions in 2006, since that quantity also depends on the product of readership and total pages
Posted from my mobile device
Condenest will have total increment roughly around ~ 310000000 while Time will have total increment roughly around ~ 330000000
B)Yes,for 24 values the Ad revenue per reader > Cost per impression
C) Yes,since people weekly has the Highest readership and it also brings the highest more revenue (in $) per dollar charged for advertising impressions in 2006, since that quantity also depends on the product of readership and total pages
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20 Feb 2024, 19:59
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Apt0810
About the item C...."People Weekly" indeed has the Highest readership (41,791,992 people). Yes, it also have the highest revenue ($872,662,782) during 2006. But its revenue per impression (CPM) is only $5.58 of revenue per 1000 impressions... it is the lowest CPM on the table. And the question asks for the "revenue (in $) per dollar charged for advertising impressions in 2006.". Therefore I believe that the item C has "No" as the answer.
Do we have a OE @Sajjad1994 ?
