The researchers found that:
- The group that was rushed all chose the familiar brand.
- Only about two-thirds of the group that was not rushed chose the familiar brand.
- Since both groups reported similar overall stress in their lives, the researchers concluded that seeing a familiar brand helped counter the extra stress of being rushed.
To evaluate this conclusion we need to know whether the difference in choices was really due to stress or something else.
(A) This asks about differences in advertising between the two brands. If one brand was advertised more both groups would be affected equally so this doesn't explain why the rushed group behaved differently. We can eliminate A
(B) asks whether participants enjoyed or valued the activities associated with the products. This may affect which product they like but it doesn't explain why being rushed changed their choices. Eliminate B
(C) asks whether the researchers made the product seem more or less important in their instructions. If the rushed group was also led to believe the decision was unimportant (or very important) that could influence their choice independently of stress. This could provide an alternative explanation so it is relevant.
(D) asks about the causes of stress in participants' personal lives. The researchers already told us both groups reported equal amounts of life stress. The source of that stress is not important because the conclusion is about the stress created during the experiment.
(E) is the correct answer because it asks whether choosing the unfamiliar brand required participants to consider more information than choosing the familiar brand. If the unfamiliar brand requires more thinking, then rushed participants might simply choose the familiar brand to save time, not because the familiar brand reduced their stress. Without considering this possibility we cannot properly assess the researchers' conclusion.
Answer: E