Events & Promotions
|
|
GMAT Club Daily Prep
Thank you for using the timer - this advanced tool can estimate your performance and suggest more practice questions. We have subscribed you to Daily Prep Questions via email.
Customized
for You
Track
Your Progress
Practice
Pays
Not interested in getting valuable practice questions and articles delivered to your email? No problem, unsubscribe here.
May 0510:00 AM PDT
-11:00 AM PDT
GMAT Inequalities is a high-frequency topic in GMAT Quant, but many students struggle because the concepts behave differently from standard algebra. Understanding the right rules, patterns, and edge cases can significantly improve both speed and accuracy.- May 06
08:30 AM PDT
-09:30 AM PDT
In Episode 3 of our GMAT Ninja Critical Reasoning series, we tackle Discrepancy, Paradox, and Explain an Oddity questions. You know the feeling: the passage gives you two facts that seem completely contradictory.... - May 08
08:00 AM PDT
-08:30 AM PDT
Join the special YouTube live-stream for selecting the winners of GMAT Club MBA Scholarships sponsored by Juno live. Watch who gets these coveted MBA scholarships offered by GMAT Club and Juno.
16 Sep 2014, 02:27
Kudos
Bookmarks
In recent years many retailers have begun using a sensory technique called “billboarding” to increase sales of certain products. Billboarding involves filling the air around specific displays with scents tailored to create pleasant emotional associations with the featured products. To attract attention to a swimwear display, for example, retailers may lace the air with hints of coconut or lilac.
Which of the following conclusions can be most properly drawn from the information given above?
A. Billboarding as a technique works best in stores that sell clothing.
B. The scents of coconut and lilac make customers more likely to spend money.
C. A certain percentage of money from increased sales will be required to purchase new scents for continued billboarding.
D. Retailers expect customers to make purchases based on pleasant emotional associations.
E. Sales of products associated with coconut and lilac have been declining over the past several years.
Which of the following conclusions can be most properly drawn from the information given above?
A. Billboarding as a technique works best in stores that sell clothing.
B. The scents of coconut and lilac make customers more likely to spend money.
C. A certain percentage of money from increased sales will be required to purchase new scents for continued billboarding.
D. Retailers expect customers to make purchases based on pleasant emotional associations.
E. Sales of products associated with coconut and lilac have been declining over the past several years.
16 Sep 2014, 02:27
Kudos
Bookmarks
Official Solution:
In recent years many retailers have begun using a sensory technique called “billboarding” to increase sales of certain products. Billboarding involves filling the air around specific displays with scents tailored to create pleasant emotional associations with the featured products. To attract attention to a swimwear display, for example, retailers may lace the air with hints of coconut or lilac.
Which of the following conclusions can be most properly drawn from the information given above?
A. Billboarding as a technique works best in stores that sell clothing.
B. The scents of coconut and lilac make customers more likely to spend money.
C. A certain percentage of money from increased sales will be required to purchase new scents for continued billboarding.
D. Retailers expect customers to make purchases based on pleasant emotional associations.
E. Sales of products associated with coconut and lilac have been declining over the past several years.
Situation: Retailers have begun using scents in sales displays, hoping that the pleasant associations between product and scent will cause customers to purchase more of the products.
Reasoning: What conclusion can be drawn from information in the passage? The first statement says that the purpose of billboarding is to increase sales. The second statement explains that this technique works through the creation of pleasant emotional sensations. It can be concluded, then, that retailers hope that pleasant sensations created by scents will cause customers to purchase more of the featured product.
Answer: D
In recent years many retailers have begun using a sensory technique called “billboarding” to increase sales of certain products. Billboarding involves filling the air around specific displays with scents tailored to create pleasant emotional associations with the featured products. To attract attention to a swimwear display, for example, retailers may lace the air with hints of coconut or lilac.
Which of the following conclusions can be most properly drawn from the information given above?
A. Billboarding as a technique works best in stores that sell clothing.
B. The scents of coconut and lilac make customers more likely to spend money.
C. A certain percentage of money from increased sales will be required to purchase new scents for continued billboarding.
D. Retailers expect customers to make purchases based on pleasant emotional associations.
E. Sales of products associated with coconut and lilac have been declining over the past several years.
Situation: Retailers have begun using scents in sales displays, hoping that the pleasant associations between product and scent will cause customers to purchase more of the products.
Reasoning: What conclusion can be drawn from information in the passage? The first statement says that the purpose of billboarding is to increase sales. The second statement explains that this technique works through the creation of pleasant emotional sensations. It can be concluded, then, that retailers hope that pleasant sensations created by scents will cause customers to purchase more of the featured product.
- The passage makes no claim about which stores are the best candidates for billboarding.
- Coconut and lilac are given as examples of scents, but the passage does not claim that these scents specifically are designed to increase sales.
- Though this may be true, the passage is concerned only with why retailers use billboarding, not with its costs. The cost of scents is outside the scope of this passage.
- This statement properly identifies the reason that retailers use billboarding to increase sales: they count on customers’ positive emotional reactions to make them spend more money.
- The passage does not state that sales of any products have been declining over the past several years.
Answer: D
archie9
Joined: 10 Apr 2014
Last visit: 04 Jan 2017
Posts: 35
Own Kudos:
Given Kudos: 12
Location: United States
Concentration: Strategy, International Business
Schools: Kellogg EMBA"18 (WD) Booth EMBA'18 (A) Tepper PT'19 (A) Ross EMBA'18 (A) Darden EMBA"18 (M) KF EMBA"18 (A$)
GMAT 1: 670 Q42 V36
WE:Information Technology (Computer Software)
Schools: Kellogg EMBA"18 (WD) Booth EMBA'18 (A) Tepper PT'19 (A) Ross EMBA'18 (A) Darden EMBA"18 (M) KF EMBA"18 (A$)
GMAT 1: 670 Q42 V36
Posts: 35
Kudos:
18
03 Oct 2015, 05:50
Kudos
Bookmarks
Option D seems to be an assumption made by sellers prior to making the decision of using billboarding. Option C is a conclusion that can be made - it is a probable outcome.
