Brand X, which currently markets luxury watches via billboards and

Question

Brand X, which currently markets luxury watches via billboards and advertisements in popular magazines, is considering saving money by advertising its newest line of luxury watches only in niche publications read by the wealthy. A recent study shows that most purchasers of Brand X’s luxury watches have only recently become wealthy, and purchase the watches because Brand X is highly coveted by those aspiring to wealth, who learn about Brand X watches via advertising. Therefore, Brand X should not implement its new advertising strategy because __________.

Which of the following best completes the passage below?

(A) most purchasers of Brand X’s luxury watches do not read magazines regularly

(B) newly rich consumers will not buy the watches if the watches are not advertised to people who are not yet wealthy who will then hold the watches in high regard

(C) the money saved by implementing the strategy will be outweighed by the reduction in revenue from the less expensive line of watches

(D) consumers who have only recently become wealthy purchase luxury watches in order to impress those who have been wealthy for some time

(E) consumers who are newly wealthy prefer to purchase products that are purchased regularly by the non-wealthy

gmat1220 · Answer

Its B Vs D.

D is a super trap. Since it seems to provide reason why the company should not advertise but it has no bearing on the sales of the watched and subsequently no bearing on the profits.

B has a bearing on the sales and hence on the profits of the company. So when the company stops advertising in popular magazines - the so called "fresh" rich will think that the popularity of the watch has declined and so called status symbol of the wealthy is no longer valid. hence no point wearing the watch before the non-wealthy who no longer consider it in high esteem.

vivesomnium · Answer

a) most purchasers of Brand X’s luxury watches do not read magazines regularly :  This might or might not be true – there is no information in the question stem to support or oppose this. However, even if it were to be true, while this can be a reason why Brand X should not implement its new advertising strategy, it is NOT a reason that FOLLOWS from the argument- Since the blank we are trying to fill is completing the statement beginning with therefore, the blank should fill it giving a reason which logically follows/ can be concluded from the argument given in the question stem.

b) newly rich consumers will not buy the watches if the watches are not advertised to people who are not yet wealthy who will then hold the watches in high regard :  Clearly follows. Newly wealthy buy X because it is coveted by non wealthy who know about the watches through advertising in popular magazines. If the idea is to impress those who are not yet wealthy, the not-yet-wealthy should know about brand X and covet it – for that the advertisements in popular magazines should continues, since that is how they get to know about the brand. If new advertising strategy is implemented and advertising via billboards/popular magazine is stopped, it will not be coveted by not-yet-wealthy- and the newly wealthy wont purchase it. Correct option

c) the money saved by implementing the strategy will be outweighed by the reduction in revenue from the less expensive line of watches:  completely out of scope- where does the question mention less expensive line of watches or share of revenues? 
d) consumers who have only recently become wealthy purchase luxury watches in order to impress those who have been wealthy for some time :  that is not stated in the argument, nor can it help fill the blank. Newly wealthy, it is said, buy these to purchased those aspiring to wealth. Anyway, no info is given by magazine reading behavior of those wealthy for some time. Incorrect option 
e) consumers who are newly wealthy prefer to purchase products that are purchased regularly by the non-wealthy :  But if that were true, it would imply that newly wealthy will NOT buy brand X as brand X is not purchased regularly by the non-wealthy. Inconsistent.

ITIZCODE · Answer

this seems to weaken question if my brain not betray with me...
in A)author state that purchaser are know abt watch through magazine so seems to out o scope.
and also D author is not state any impression of that type of objective int he passage.
C) and E) out of scope

only left B that says that newly richer are buy it and magazine are not read by some other but only rich people so what would happened if people who are not rich yet.so for them some sort of advertising still required so only B can weaken.

so i m think i m not incorrect.

anmol791 · Answer

I do not understand why A is wrong. when most of the buyers do not read magazines why would you advertise in those media??

chesstitans · Answer

D is out because of "sometime"
A is out of scope because of "regularly" 
C and E are out of scope
B is correct. 
The study shows that the purchases are made because brand X is advertised to many people including rich and non-rich people. The plan is to make advertisements to rich people only.

sach24x7 · Answer

We are completing the conclusion based on the premises. According available info in premises brand X will loose its customer if it follows the new plan so conclusion is not to follow plan because most of the customers are new and come to know by advertising only. 
A gives new information which is not in the premises.We can not take this info in conclusion. For that matter there are other form of advertising such as v
Billboards.

Posted from my mobile device

chesstitans · Answer

the question confuses test takers with words "wealthy people", "new wealthy people", and "non-wealthy people."
C and D are out for sure.
A is not good enough b/c of "do not read REGULARLY" 
B shows direct link with the argument.
E seems out-of-scope b/c of "prefer" and b/c of "products purchased by non-wealthy people"

LoneSurvivor · Answer

Let analyse each option choices one by one,

(A) most purchasers of Brand X’s luxury watches do not read magazines regularly.

Most is very extreme word and A talks about purchasers only,it doesn't talk about wealthy/Poor Purchasers.  
 
(B) newly rich consumers will not buy the watches if the watches are not advertised to people who are not yet wealthy who will then hold the watches in high regard.

This one is correctly specifying why the intended plan will not work. 
 
(C) the money saved by implementing the strategy will be outweighed by the reduction in revenue from the less expensive line of watches

Tells exactly opposite  
 
(D) consumers who have only recently become wealthy purchase luxury watches in order to impress those who have been wealthy for some time.

No intention of impress has been talked so far. 
 
(E) consumers who are newly wealthy prefer to purchase products that are purchased regularly by the non-wealthy.

Does not address the reason.

agrasan · Answer

Hi  MartyMurray   KarishmaB

Can we also reject (A) because of the word  "regularly" ? It might be possible that those purchasers read it less frequently and get to know about those watches so  reading regularly  might not be required. On the other hand, (B) presents a clear reason for the failure.

MartyMurray · Answer

The conclusion of the argument is the following:

Brand X should not implement its new advertising strategy

The "new advertising strategy" is the following:

advertising its newest line of luxury watches only in niche publications read by the wealthy

So, basically, Brand X would be advertised only in magazines read by wealthy people.

Here's choice (A):

most purchasers of Brand X’s luxury watches do not read magazines regularly

The fact that most purchasers do not read magazines regularly is a reason not to advertise solely in magazines. After all, it's common knowledge that advertising works through repeated exposure. So, if potential purchasers don't read magazines regularly, they are unlikely to be significantly affected by advertisements in magazines even if the read magazines occasionally.

So, (A) does support the conclusion in a way.

At the same time, (A) is still not correct because the correct answer doesn't have to merely support the conclusion. Rather, the word, "therefore" in the passage indicates that the role the correct answer must play is to indicate why the company should not implement the strategy given the following fact:

A recent study shows that most purchasers of Brand X’s luxury watches have only recently become wealthy, and purchase the watches because Brand X is highly coveted by those aspiring to wealth, who learn about Brand X watches via advertising.

So, the correct answer doesn't just have to show why advertising in magazines won't work, which (A) shows. The correct answer has to show why it won't work to advertise in magazines read only by wealthy people given the above fact, and (A) doesn't do that.

KarishmaB · Answer

Option (A) is incorrect because it doesn't tie in with the entire argument. The question is a weaken question but it must take the whole argument into account. So we are not just looking for a reason why the new strategy will not work. We are looking for a reason why the new strategy will not work based on the finding that 
-  most purchasers of Brand X’s luxury watches have only recently become wealthy, and purchase the watches because Brand X is highly coveted by those aspiring to wealth, who learn about Brand X watches via advertising.

You are looking something related to this. That is why (A) is eliminated.

guddo · Answer

Brand X, which currently markets luxury watches via billboards and advertisements in popular magazines, is considering saving money by advertising its newest line of luxury watches only in niche publications read by the wealthy. A recent study shows that most purchasers of Brand X’s luxury watches have only recently become wealthy, and purchase the watches because Brand X is highly coveted by those aspiring to wealth, who learn about Brand X watches via advertising. Therefore, Brand X should not implement its new advertising strategy because __________.
 
 Which of the following best completes the passage below?

The argument says Brand X should not advertise only to the already wealthy, because many actual buyers are newly rich, and those buyers want the brand partly because  people who aspire to wealth  already admire it. So the missing idea is that Brand X needs advertising that reaches not-yet-wealthy aspirants too, since that wider admiration helps drive purchases by the newly rich.

(A) most purchasers of Brand X’s luxury watches do not read magazines regularly

This is unsupported. The argument says nothing about whether the buyers read magazines regularly.

(B) newly rich consumers will not buy the watches if the watches are not advertised to people who are not yet wealthy who will then hold the watches in high regard

This is correct.  It matches the logic exactly.  If the brand stops advertising to aspirants, then fewer non-wealthy people will come to covet the watches, and that weakens the very status appeal that motivates the newly rich to buy them.

(C) the money saved by implementing the strategy will be outweighed by the reduction in revenue from the less expensive line of watches

This is irrelevant. The argument is about the newest luxury line, not a less expensive line.

(D) consumers who have only recently become wealthy purchase luxury watches in order to impress those who have been wealthy for some time

This misses the point. The passage says they buy Brand X because it is coveted by aspirants to wealth, not because they want to impress old-money consumers.

(E) consumers who are newly wealthy prefer to purchase products that are purchased regularly by the non-wealthy

This goes against the passage. The appeal is that the brand is coveted by aspirants, not that it is regularly purchased by non-wealthy people.

Answer: (B)

Brand X, which currently markets luxury watches via billboards and

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Brand X, which currently markets luxury watches via billboards and

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