Studies by neuropsychologists show that, for a marketing cam

Question

Studies by neuropsychologists show that, for a marketing campaign to result in a large number of sales, a high degree of brand recognition and generally positive associations with the brand's logo must both be sustained. Upon entering a new market, a company must saturate media outlets with advertisements to achieve brand recognition, but this strategy will likely cause negative reactions in the people who are over-exposed to the company's ads.

The claims above, if true, most strongly support which of the following conclusions?

A. Consumers are likely respond to the saturation marketing by purchasing large quantities of the company's products.
B. A saturation marketing strategy would be likely to fail at some time.
C. As long as consumers feel negatively about a company, that company's marketing campaign is likely to succeed.
D. A saturation marketing campaign would ensure that every potential consumer is aware of the new brand on the market.
E. For a marketing campaign to be successful, every consumer must have a positive association with the brand identity.

akhil911 · Accepted Answer

VERITAS PREP OFFICIAL SOLUTION:

Correct Answer: B

This Inference question asks you to draw a conclusion based on the premises presented in the stimulus. The two premises are that 1) two conditions must be met for a marketing campaign to be successful, but that 2) those two conditions are in conflict with each other and cannot co-exist. Therefore, the campaign will probably not be successful. Answer B reflects this conclusion accurately. Choice A assumes that fulfilling only one of the two conditions is necessary for the marketing campaign to be successful. This is explicitly contradicted in the premises. Choice C is illogical both in terms of the premises and in our real-world experience. Choice D may be a definition of saturation marketing, but it is not a conclusion that can be drawn from the premises. Choice E is too extreme. A successful campaign requires only a generally positive association, not universally positive association for each and every consumer.

aditya8062 · Answer

B seems best :  A saturation marketing strategy would be likely to fail at some time.

gloomybison · Answer

VeritasKarishma 
But what about E? if every consumer must have a positive association with the brand identity in order for the marketing to be successful than we can rightly assume that people having negative ideas will undermine the marketing campaign. For instance, imagine if some people are saturated and have negative thoughts about the campaign but since we don't need everyone to be happy for our campaign than our marketing can still succeed

TheChosenFew · Answer

The issue here is 'every potential consumer'. There's no way we can infer that EVERY potential consumer will be aware. One person could not watch tv or read the newspaper. Best answer choice is B after eliminating E.

KarishmaB · Answer

This is an inference question. Which option must be true as per the given argument?

For a campaign to result in large number of sales, two things are necessary:
- brand recognition
- positive association

In a new market a company saturates the market to get brand recognition. But this will likely cause negative associations. 
So what can we say? That a saturation strategy is likely to fail (because it causes negative associations but positive associations are necessary to result in sales)
Hence (B) is correct.

A. Consumers are likely respond to the saturation marketing by purchasing large quantities of the company's products.
No. Saturation strategy is actually likely to fail.

C. As long as consumers feel negatively about a company, that company's marketing campaign is likely to succeed.
Not correct.

D. A saturation marketing campaign would ensure that every potential consumer is aware of the new brand on the market.
Saturation campaign creates brand recognition. But can we say that EVERY potential customer is aware of the new brand, no? There may be a some people who still miss the ads.

E. For a marketing campaign to be successful, every consumer must have a positive association with the brand identity.
Again, we know that we need a general positive association but is it necessary that EVERY consumer must have a positive association? No. We are not given that. Even if a handful of people do not have a positive association, there may still be a large number of sales.

Answer (B)

VerbalBot · Answer

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Studies by neuropsychologists show that, for a marketing cam

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Studies by neuropsychologists show that, for a marketing cam

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