A company that produces men's cologne had been advertising the product

Question

A company that produces men's cologne had been advertising the product in general-circulation magazines for several years. Then one year the company decided to advertise its cologne exclusively in those sports magazines with a predominantly male readership. That year the company sold fewer bottles of cologne than it had in any of the three immediately preceding years.

Which one of the following, if true, best helps to explain why the sale of the company's cologne dropped that year?

(A) Television advertising reaches more people than does magazine advertising, but the company never advertised its cologne on television because of the high cost.

(B) The general-circulation magazines in which the company had placed its advertisements experienced a large rise in circulation recently.

(C) Most men do not wear cologne on a regular basis

(D) Women often buy cologne as gifts for male friends or relatives,

(E) Successful advertisements for men's cologne often feature well-known athletes

sun01 · Answer

The company that produces men's cologne switches to sports magazine with predominant male readership, resulting in sales drop of cologne bottles.

Only option D clarifies that women used to see the product advertised in general-circulation magazines for several years and they used to buy these products for their male friends. Switching from general-circulation magazines to sports magazines decreased the awareness among the women group, leading to drop in sales.

tuanquang269 · Answer

The company produce cologne for men always advertise on general-circulation magazine
This year, the company advertise only in men-exclusive magazine
Conclusion: The sales is down
(A) Irrelevant. The argument does not mention TV ads
(B) Out of scope. This year, the company only use men exclusive magazine
(C) Irrelevant to the sales
(D) The correct answer stating that the men is the consumer but not the buyer. The company should target to the buyer who read general-circulation magazine than men exclusive magazine
(E) Irrelevant

warriorguy · Answer

B and D.

B ruled out due to the keyword "recently".

Abhishek009 · Answer

I will like to augment that !! The rise in circulation of the in general-circulation magazines have no role in sales of fewer bottles of cologne ... In my opinion this statement can't substantiate itself , as to why the sales dropped... However in (D) a reason has been presented to state why sales dropped.. Hence, good with (D) :-D

Rickooreo · Answer

In passage it is not mentioned that women read general magazine so won't D be out of scope?

MartyTargetTestPrep · Answer

"General-circulation magazines" are by definition magazines read by people in general, including women. So, by terming the magazines "general-circulation magazines," the passage indicates that they are read by women.

Paras96 · Answer

The decline in the sale of the company's cologne in the year when it exclusively advertised in sports magazines with a predominantly male readership could be explained by several factors, but we need to find the most relevant one. Let's analyze each option:

(A) Television advertising reaches more people than does magazine advertising, but the company never advertised its cologne on television because of the high cost.
 - This option doesn't directly address why the sales dropped when they switched to advertising in sports magazines. It discusses television advertising, which is not relevant here.

(B) The general-circulation magazines in which the company had placed its advertisements experienced a large rise in circulation recently.
 - This option suggests that the general-circulation magazines, where they previously advertised, had seen a surge in readership. This could explain the drop in sales because more people were exposed to their advertisements before, but it doesn't directly address why advertising in sports magazines had a negative impact.

(C) Most men do not wear cologne on a regular basis.
 - This option could explain the drop in sales if it is indeed the case that most men don't wear cologne regularly. However, it doesn't specifically address the impact of switching to sports magazines for advertising.

(D) Women often buy cologne as gifts for male friends or relatives. 
 - This option provides a plausible explanation for the drop in sales when advertising exclusively in sports magazines. If women are not the primary readers of these magazines and are more likely to buy cologne as gifts, the change in advertising strategy may have resulted in fewer women being exposed to the ads, leading to lower sales.

(E) Successful advertisements for men's cologne often feature well-known athletes.
 - This option is relevant because it directly connects the choice of advertising in sports magazines with the potential impact on sales. If the company's advertisements did not feature well-known athletes in the sports magazines, this could explain the drop in sales.

Among the options, (D) and (E) are the most relevant explanations. However, (D) directly addresses the impact of the advertising change to sports magazines, suggesting that women's buying habits may have been affected. Therefore, (D) is the best choice for explaining the drop in sales.

Rickooreoisb · Answer

This option provides a plausible explanation for the drop in sales when advertising exclusively in sports magazines. If women are not the primary readers of these magazines and are more likely to buy cologne as gifts, the change in advertising strategy may have resulted in fewer women being exposed to the ads, leading to lower sales.

warriorguy

B and D.

B ruled out due to the keyword "recently".

A company that produces men's cologne had been advertising the product

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A company that produces men's cologne had been advertising the product

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