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11 Oct 2015, 22:39
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Difficulty:
15%
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Question Stats:
81% (01:16) correct
19%
(01:28)
wrong
based on 493
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A company that produces men's cologne had been advertising the product in general-circulation magazines for several years. Then one year the company decided to advertise its cologne exclusively in those sports magazines with a predominantly male readership. That year the company sold fewer bottles of cologne than it had in any of the three immediately preceding years.
Which one of the following, if true, best helps to explain why the sale of the company's cologne dropped that year?
(A) Television advertising reaches more people than does magazine advertising, but the company never advertised its cologne on television because of the high cost.
(B) The general-circulation magazines in which the company had placed its advertisements experienced a large rise in circulation recently.
(C) Most men do not wear cologne on a regular basis
(D) Women often buy cologne as gifts for male friends or relatives,
(E) Successful advertisements for men's cologne often feature well-known athletes
Which one of the following, if true, best helps to explain why the sale of the company's cologne dropped that year?
(A) Television advertising reaches more people than does magazine advertising, but the company never advertised its cologne on television because of the high cost.
(B) The general-circulation magazines in which the company had placed its advertisements experienced a large rise in circulation recently.
(C) Most men do not wear cologne on a regular basis
(D) Women often buy cologne as gifts for male friends or relatives,
(E) Successful advertisements for men's cologne often feature well-known athletes
12 Oct 2015, 02:48
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The company that produces men's cologne switches to sports magazine with predominant male readership, resulting in sales drop of cologne bottles.
Only option D clarifies that women used to see the product advertised in general-circulation magazines for several years and they used to buy these products for their male friends. Switching from general-circulation magazines to sports magazines decreased the awareness among the women group, leading to drop in sales.
Only option D clarifies that women used to see the product advertised in general-circulation magazines for several years and they used to buy these products for their male friends. Switching from general-circulation magazines to sports magazines decreased the awareness among the women group, leading to drop in sales.
tuanquang269
12 Oct 2015, 11:22
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The company produce cologne for men always advertise on general-circulation magazine
This year, the company advertise only in men-exclusive magazine
Conclusion: The sales is down
(A) Irrelevant. The argument does not mention TV ads
(B) Out of scope. This year, the company only use men exclusive magazine
(C) Irrelevant to the sales
(D) The correct answer stating that the men is the consumer but not the buyer. The company should target to the buyer who read general-circulation magazine than men exclusive magazine
(E) Irrelevant
