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Updated on: 24 Feb 2022, 13:25
Originally posted by AgarwalArpit20 on 03 Jun 2018, 07:41.
Last edited by Bunuel on 24 Feb 2022, 13:25, edited 3 times in total.
Last edited by Bunuel on 24 Feb 2022, 13:25, edited 3 times in total.
Formatted.
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C
Be sure to select an answer first to save it in the Error Log before revealing the correct answer (OA)!
Difficulty:
25%
(medium)
Question Stats:
80% (01:57) correct
20%
(02:25)
wrong
based on 481
sessions
History
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Time
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A study of attitudes toward prime-time television programs showed that programs with identical rating in terms of number of people watching received highly divergent marks for quality from their viewers. This additional piece of information could prove valuable for advertisers, who might be well advised to spend their advertising dollars for programs that viewers feel are of high quality.
Which of the following, if true, supports the claim that information about viewers’ perceptions of the quality of television programs could be valuable to advertisers?
A. The number of programs judged to be of high quality constituted a high percentage of the total number of programs judged.
B. Many of the programs judged to be of high quality were shown on noncommercial networks.
C. Television viewers more frequently remember the sponsors of programs they admire than the sponsors of programs they judge mediocre.
D. Television viewers tend to watch new programs only when those programs follow old, familiar programs.
E. Television viewers report that the quality of a television advertisement has little effect on their buying habits.
Which of the following, if true, supports the claim that information about viewers’ perceptions of the quality of television programs could be valuable to advertisers?
A. The number of programs judged to be of high quality constituted a high percentage of the total number of programs judged.
B. Many of the programs judged to be of high quality were shown on noncommercial networks.
C. Television viewers more frequently remember the sponsors of programs they admire than the sponsors of programs they judge mediocre.
D. Television viewers tend to watch new programs only when those programs follow old, familiar programs.
E. Television viewers report that the quality of a television advertisement has little effect on their buying habits.
26 Jun 2021, 10:30
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AgarwalArpit20
OFFICIAL EXPLANATION
C is the correct answer, because advertisers are interested in having their products remembered favorably. By linking viewer perception of program quality with this goal, this choice gives advertisers a reason to care about the quality of programs they sponsor.
A is incorrect. That a large portion of programs are judged to be of high quality does not bolster the conclusion that information about viewer perception of program quality will be useful to advertisers. Rather, if a large portion of programs are judged to be of high quality, an advertiser may feel relatively safe in looking only at the ratings. B is incorrect. Programs on noncommercial networks cannot contain ads. Information as to their quality will not help advertisers place ads with programs judged to be of high quality. D is incorrect. This answer makes no mention of either program quality or viewer buying habits and thus neither strengthens nor weakens the connection between the two. The idea expressed in the answer thus has nothing to do with the importance of program quality to advertisers. The last answer choice is also incorrect. This answer connects the perception of the quality of advertisements to buying habits. It does not determine a connection between perception of the quality of programs and buying habits and thus is irrelevant to any interest advertisers may have in program quality.
General Discussion
03 Jun 2018, 08:20
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The answer is C.
We'll solve this question using the
We are told of a factor (viewers give shows with same rating very different quality marks), and then of a conclusion (advertisers should target the quality shows more), which doesn't automatically derive from this factor (who said that quality translates into sales?). The assumption must be that this factor leads to this conclusion: C. Television viewers more frequently remember the sponsors of programs they admire than the sponsors of programs they judge mediocre.
Logical structure:
a - some shows are judged to have far higher quality than others
b - advertisers should target shows judger to have higher quality
argument:
a
conclusion:
b
What's missing here something connecting a to b, say a claim that a===>b which also leads to C (b====>c): (for example, people will, if a show is judged as higher quality, people will buy more that is advertised on it, and this clearly means advertisers should invest in this more), as this means a ==> b ==> c
_________________
(this question should be proofread...)
We'll solve this question using the
Logical
approach, as it is all about causation.We are told of a factor (viewers give shows with same rating very different quality marks), and then of a conclusion (advertisers should target the quality shows more), which doesn't automatically derive from this factor (who said that quality translates into sales?). The assumption must be that this factor leads to this conclusion: C. Television viewers more frequently remember the sponsors of programs they admire than the sponsors of programs they judge mediocre.
Logical structure:
a - some shows are judged to have far higher quality than others
b - advertisers should target shows judger to have higher quality
argument:
a
conclusion:
b
What's missing here something connecting a to b, say a claim that a===>b which also leads to C (b====>c): (for example, people will, if a show is judged as higher quality, people will buy more that is advertised on it, and this clearly means advertisers should invest in this more), as this means a ==> b ==> c
_________________
(this question should be proofread...)
