A study attitudes toward prime-time television programs showed that

OFFICIAL EXPLANATION

C is the correct answer, because advertisers are interested in having their products remembered favorably. By linking viewer perception of program quality with this goal, this choice gives advertisers a reason to care about the quality of programs they sponsor.

A is incorrect. That a large portion of programs are judged to be of high quality does not bolster the conclusion that information about viewer perception of program quality will be useful to advertisers. Rather, if a large portion of programs are judged to be of high quality, an advertiser may feel relatively safe in looking only at the ratings. B is incorrect. Programs on noncommercial networks cannot contain ads. Information as to their quality will not help advertisers place ads with programs judged to be of high quality. D is incorrect. This answer makes no mention of either program quality or viewer buying habits and thus neither strengthens nor weakens the connection between the two. The idea expressed in the answer thus has nothing to do with the importance of program quality to advertisers. The last answer choice is also incorrect. This answer connects the perception of the quality of advertisements to buying habits. It does not determine a connection between perception of the quality of programs and buying habits and thus is irrelevant to any interest advertisers may have in program quality.