NOTE 1: The biggest YoY change in the last decade among schools in the top 15 was in 2016 / 2017 / 2018 when Stern went from 11 to 20 to 12 --- I suspect we'll see a school in last years' top 20 move more than the 9 spots Stern moved from 2016 to 2017. I'd place my odds on either Yale SOM, Columbia or Sloan to potentially slide like that ... and ... I'd place my odds on either Foster or Jones to possibly jump like that (into the top 15).
NOTE 2: I suspect even more ties than normal for USNWR ...
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My Projection (probably way off) -- with a few reasons -- Top 20:
1 -- Kellogg (last year: 3T) ... customer service 1st mover advantage ... they're known for their marketing strategy for a reason, folks ...
2T -- Stanford GSB (last year: 1T)
2T -- Wharton (last year: 1T)
4 -- Booth (last year: 3T)
5T -- Ross (last year: 12T) ... combination of a tech recruiting bump and the semi-remoteness of the campus helped
5T -- Haas (last year: 7) ... tech recruiting bump partially offset California-specific COVID issues
7T -- HBS (last year: 6) ... deferral policy hurt them, but not as bad as it hurt Tepper ... but, they're well positioned to jump way up next year when the international pool will almost assuredly be very (!!) strong
7T -- Darden (last year: 11) ... very impressive new dean guides them through the chaos and now its a battle between the two main Case Study Universities
9 -- Sloan (last year: 5) ... international pool hurt stats
10 -- Stern (last year: 10)
11T -- McCombs (last year: 18) ... TX is hot and McCombs has a very balanced and very strong offering; the world outside of TX is starting to take notice
11T -- Fuqua (last year: 12T) ...
13 -- Tuck (last year: 12T) ... remoteness was attractive to many in the midst of the COVID chaos but I suspect it hurt recruiting
14T -- Columbia (last year: 8) ... see Sloan ...
14T -- Yale SOM (last year: 9) ... see Sloan and Columbia ...
16 -- Anderson (last year: 16) ... strategy seems much more cohesive than Marshall; California specific issues hurt (probably)
17T -- Johnson (last year: 15) ... most out of favor Ivy MBA has a hard time keeping up
17T -- Foster (last year: 20T) ... tech recruiting bump
19 -- Jones (last year: 25) ... TX market is hot and they're an up-and-coming school
20 -- Kenan-Flagler (last year: 20T)
Dropped out:
17 -- Marshall (last year: 17) ... I don't understand their strategy; people are leaving CA due (in part) to the most restrictive COVID response in the USA and current state tax policy (can't think this helps MBA recruiting); suspect UCLA kicked their butt in the SoCal market for applicants
19 -- Tepper (last year: 19) ... deferral policy hurt their stats