Improved Every Aspect of my Application

From my very first interactions with Fortuna and Bill Kooser, I was impressed by the professionalism and unique perspective he brought to the MBA admissions process. I already had a strong network of friends—many of whom had attended or were currently attending nearly all of the M7 schools I was applying to (including my older brother)—and I was initially on the fence whether I even needed additional support. However, after one conversation with Bill, it became clear that he would add significant value to my application.
Bill's strategic guidance across every aspect of the application process was incredibly helpful, but the two areas where I feel he had the greatest impact were essay development and interview preparation. While I felt that my early essay drafts and mock interviews were solid, Bill’s thoughtful insights and targeted feedback helped elevate my materials substantially. His advice enabled me to refine my narrative and deliver a much more polished and compelling version of my story—one that I simply don’t believe I could have achieved on my own.
Even during the hectic Round 2 deadline period, Bill was impressively responsive and provided quick, thoughtful turnarounds on reviews, as well as being available to talk through questions and strategy whenever needed.
In the end, I applied to six schools (Wharton, Sloan, Kellogg, CBS, Booth, and Yale SOM), received interview invitations from all six, and was ultimately accepted to Booth, CBS, and Yale SOM. I found working with Bill to be incredibly valuable and even fun at times in an otherwise stressful application process. I would enthusiastically recommend him to anyone navigating the MBA admissions process—even those who already feel confident in their understanding. I feel his guidance truly made a difference in my outcome.