From my very first interactions with Fortuna and Bill Kooser, I was impressed by the professionalism and unique perspective he brought to the MBA admissions process. I already had a strong network of friends—many of whom had attended or were currently attending nearly all of the M7 schools I was applying to (including my older brother)—and I was initially on the fence whether I even needed additional support. However, after one conversation with Bill, it became clear that he would add significant value to my application.
Bill's strategic guidance across every aspect of the application process was incredibly helpful, but the two areas where I feel he had the greatest impact were essay development and interview preparation. While I felt that my early essay drafts and mock interviews were solid, Bill’s thoughtful insights and targeted feedback helped elevate my materials substantially. His advice enabled me to refine my narrative and deliver a much more polished and compelling version of my story—one that I simply don’t believe I could have achieved on my own.
Even during the hectic Round 2 deadline period, Bill was impressively responsive and provided quick, thoughtful turnarounds on reviews, as well as being available to talk through questions and strategy whenever needed.
In the end, I applied to six schools (Wharton, Sloan, Kellogg, CBS, Booth, and Yale SOM), received interview invitations from all six, and was ultimately accepted to Booth, CBS, and Yale SOM. I found working with Bill to be incredibly valuable and even fun at times in an otherwise stressful application process. I would enthusiastically recommend him to anyone navigating the MBA admissions process—even those who already feel confident in their understanding. I feel his guidance truly made a difference in my outcome.

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Working with Bill Kooser at Fortuna Admissions was one of the best choices I made during my MBA journey. He helped me clarify my story, refine my career goals, and embrace the value of my nontraditional background. Bill didn’t focus only on test scores or metrics. He took the time to understand my experiences and helped me present my most authentic self. He was incredibly responsive, offering support whenever I needed it, whether for a specific question or just encouragement. Thanks to his guidance, I was accepted into UCLA Anderson’s FEMBA program. I highly recommend working with Bill.

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Bill was more than just a consultant—he was a steady presence through one of the most intense periods of my life. He took the time to truly understand my story, not just edit my writing. He helped me find meaning in past experiences and turn them into essays that felt like me, but stronger. Even when timelines were tight or I was overwhelmed, he was calm, responsive, and always encouraging. He never treated my application like just another project—he cared. And that made all the difference. I’m deeply grateful for his support and would recommend him without hesitation to anyone looking for a thoughtful, strategic, and genuinely kind advisor.

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I am thrilled to share my exceptional experience working with Bill during my MBA application process. Thanks to his guidance and support, I was accepted into every MBA program I applied to.

From the very beginning, Bill demonstrated a deep understanding of the intricacies of the MBA admissions process. He took the time to get to know me, my strengths, and my career aspirations, which allowed him to provide personalized advice that truly resonated with my goals. His expertise in crafting compelling narratives for my essays was invaluable. Bill's insights helped me articulate my experiences and ambitions in a way that captured the attention of the admissions committees.

Bill's dedication went beyond just reviewing my applications. He offered strategic advice on selecting the right programs, preparing for interviews, and even navigating the decision-making process once the offers started coming in. His encouragement and constructive feedback kept me motivated and confident throughout what could have been a very stressful period.

What sets Bill apart is his genuine commitment to his clients' success. He was always available to answer my questions, no matter how trivial they seemed, and his positivity was infectious. Bill’s holistic approach not only strengthened my applications but also helped me grow personally and professionally.

I am immensely grateful to Bill for his unwavering support and expertise. His contributions were instrumental in achieving my MBA dreams, and I wholeheartedly recommend his services to anyone looking to succeed in their MBA journey.

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I enjoyed working with Bill, and he was nothing short of fantastic. He showed genuine interest from the beginning and took the time to get to know me. He was able to help me craft my story and succinctly tell it because he understood who I was and how I worked.

I've met with other consultants, and I won't say they were terrible, but I will say they didn't take the time to understand who I was, which made me feel like they were guessing when they made suggestions for my essays and interview practice. I never felt like that with Bill, and he helped me pinpoint areas I could improve on and areas that I should focus on.

I highly recommend Bill to anyone, especially if communicating your story is complicated. He'll take the time to help you understand your why and how to express yourself effectively.

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I had the privilege of working with Bill for my MBA applications, and I couldn't be more pleased. Bill not only assisted me in crafting the three applications included in my package, but also went above and beyond by providing extensive support for additional schools I tackled independently. He scheduled as many calls as I needed and organized numerous mock interviews, even for the schools I worked on myself. The feedback I got throughout the process, from the initial calls to the interview notes, was also invaluable. He also helped navigate the scholarship negotiation process after I was admitted. Thanks to Bill's dedication and expertise, I received offers from two schools, and received scholarship offers from both!

As for Fortuna as a whole, I could not have had a better experience. They have dedicated coaches to fix your resume and get multiple sets of eyes to go over your application. The portal they use, Podio, has so much information for applicants that it’s nearly impossible to go through all of it, and their blog posts on their website provide an additional layer of tips for all applicants.

I have no hesitation in recommending Bill and Fortuna for their outstanding commitment and invaluable assistance throughout the process. Hire them. You won't be disappointed.

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Bill was so professional when he coached me to chase my EMBA. It's highly efficient under the former gatekeeper of a top business school like Bill， preventing me from endlessly guessing what the adcom wants to know from me and focusing on the truly mattered aspects. Bill always responded to my email within 24 hours and was always prepared to call when I need one. He also had a mock interview with me. I couldn't get the offer from Wharton without Bill's help. He will be your best partner on your way to the application. I would like to tell everyone that hire him, right now!

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Words can not express my gratitude for Bill's guidance and encouragement during my EMBA application to Booth and Wharton. I find Bill's advises and perspectives extremely valuable as I progressed through the application process, and helped to give me more confidence for anyone who applies to these programs the first time. Bill also gave me great advise on the school selection; while I want to accelerate my career in my current company, I aspire to establish my own business in the future, and Bill with his unmatched experience with the MBA/EMBA programs was able to advise and confirm my school selection. I was able to receive offers from both the above programs that I applied.

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Bill just helped me a lot in the application.
I am a young professionals on Finance and Real Estate, who is not on Executive level (Just manager grade). Every consultant that I have call with, told me that, nah, you should go to Duke/Insead or some other schools. You got no chance to get into Chicago Booth, blah bla bla.
But Bill gave me confidence, he is the ONLY consultant that affirmed my potential and thinks that I can be admitted to Booth.
Not only that, he gave me constructive advice. You can schedule any time for call from him, and he will help you shape your story, make your personality stand out, tell you how to be fit into Booth and give your prompt feedback.
He was the Associate Dean of Booth, so basically he knows everything that Booth wants.
There’s too much to say about Bill, I admire and thank him so much.
If it’s not him, I could not be admitted to Chicago Booth Executive MBA with my profile (GPA<3.2, age only 31, and managerial grade only).
If your dream school is Booth, just don't hesitate.
Bill Kooser is the BEST choice, and that's not even close.

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Spoke with several consultants from a few firms before deciding to go with Bill. He was very helpful throughout the entire process by being very honest and transparent with me across my application. Bill was readily available whenever I need his advice or insight. He was quick to respond and review my essays, resume, documents, etc. Very well rounded consultant. Highly recommend if you are looking for someone with lots of experience. Easy to talk to as this process can be very stressful and difficult. Particularly knows a lot about Chicago Booth's MBA programs and is crucial to having your app stand out.

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