I had an awesome experience with Bill. He was incredibly supportive and always there for me when I needed him most during this application journey! There were many times where his words of encouragement helped give myself confidence to go ahead.

He has a very wise perspective from his experience at Booth and can give you advice that will really suit your needs. I trust him 100%

By the time I finished my application journey, it felt like Bill had become more of a father figure to me. We had built up such an awesome rapport that by phone or email he could give any advice necessary and be there for support when needed! I am truly grateful that I got a chance to work with him and have a lifelong mentor/guide in my life.

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Before I talk about Bill I want to touch on why Fortuna is fantastic. I looked into a few admissions consultancies before settling on Fortuna. There simply isn't another admissions consultancy out there with more depth and breadth of MBA admissions knowledge than Fortuna. I had the pleasure of working with Bill for the most part, but I truly felt like I had the full support of the entire Fortuna team.

As for Bill specifically, his extensive experience and background in MBA admissions clearly come through when you speak with him. There is probably no question or concern you have that he doesn’t have the answer to, but in case he doesn’t, you can tap into Fortuna’s team of consultants who are equally as knowledgeable as Bill.

Bill nails every aspect of what you'd expect from a top-notch consultant. He is very flexible, always available, and replies promptly and thoroughly to any question you may have no matter how simple they may be. He takes a very personal approach to you and allows your own story and personality to shine. He'll make sure you're on track, while also making sure you stay sane through the entire process. I was admitted to Wharton and Columbia during a tough application cycle and I'm sure that was in no small part due to Bill's support. I can confidently recommend Bill to any MBA applicant without reservations.

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I came into the R1 process fairly well-versed with my deadlines and needs. I knew I wanted an MBA consultant so that I could have a 'project manager' of sorts who could not only provide essay advice but also keep me on track and help me balance 5 applications.

I interviewed multiple companies and decided to go with Fortuna because the initial call with Matt did not feel rushed or sales-ey. I subsequently chose to work with Bill because of his decades of experience in Admissions - a great decision that proved its worth along the way. Fortuna offered what they thought would be the best package and arrangement for me, and never tried to push additional schools or services.

We settled on the schools and began the process with a detailed questionnaire and timeline with the expected tasks. I will re-iterate a point often made here: the consultants are there to guide and help, but you must put in the work. It was a tough few months, but having Bill by my side made things much easier. If you have the budget for a consultant, I recommend getting the Comprehensive Package, because I had tons of tiny questions along the way that Bill had no hesitation answering, because I had chosen that package. I actually bought the package for only 2 schools, but Bill didn't hesitate to help a little (within reason) with the other apps that I was attempting alone. He truly cares that you get into the school of your dreams, even if it isn't necessarily the one you're working with him on.

Bill is supportive yet candid, and is always available to answer your questions. He knows how Admissions officers think, and he grasps and remembers details of your story. Before starting the process, I had heard horror stories of consultants getting 'lazy' and attempting to wrap up essays within a couple of drafts. None of that with Bill - he never hesitated to read the smallest of changes, and always put up with my sometimes neurotic behavior. Most important of all, he wasn't just a creative writing coach - he helped me stay motivated through tough times and rejections (which I learned happen all the time).

Staying motivated worked, because I ended up getting into the school of my dreams! In an extremely competitive year where it sometimes felt like I was hitting a brick wall, things eventually worked out. I highly recommend working with Bill, no matter your background, because he has seen it all.

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With only a day before my application deadline, I gave Fortuna Admissions a free consultation call explaining my circumstances. I had my materials ready, but I wanted to fine-tune anything I could at that point. The person I spoke to said they were happy to help on such short notice and immediately searched through their database of available consultants who had some time in their schedule. In 30 minutes, I was paired with Bill Kooser. Immediately, he was available all day for questions and assistance. He gave me great pointers on my resume, essays, and other aspects of the application from a strategic angle. I was very impressed with and grateful for his succinct and tactful responses. We were in touch all day up until the point I clicked the submit button. I highly recommend Bill if you have the opportunity and means to work with a Director. It goes without saying that he is extremely well-versed in his expertise and I can't thank him and the Fortuna team enough for helping me so quickly!

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