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15 Dec 2023, 07:01
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C
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Difficulty:
95%
(hard)
Question Stats:
42% (01:46) correct
58%
(02:05)
wrong
based on 401
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12 Days of Christmas 🎅 GMAT Competition with Lots of Questions & Fun
In a large urban area, an initiative was launched to integrate interactive digital displays, such as touch-screen information kiosks and augmented reality experiences, in various public spaces. Following the implementation of this initiative, there was a noticeable increase in the number of visitors and the duration of their stay in these areas. The initiative's leaders concluded that the interactive digital displays were key in attracting and retaining more visitors.
Which of the following, if true, most seriously undermines the initiative leaders’ conclusion?
(A) Surveys reveal that the primary attraction for visitors to these urban areas remains the variety of shopping and dining options available, rather than the interactive digital displays.
(B) The interactive digital displays are often located near popular attractions and dining areas, potentially influencing visitor traffic patterns in their vicinity.
(C) The urban area has seen an overall increase in tourism due to a city-wide marketing campaign promoting its cultural and entertainment attractions.
(D) The digital displays, while popular, require frequent maintenance and updates to remain functional and engaging for visitors.
(E) Seasonal events and festivals, which occur regularly in these urban areas, coincide with the periods when increased visitor engagement is observed.
In a large urban area, an initiative was launched to integrate interactive digital displays, such as touch-screen information kiosks and augmented reality experiences, in various public spaces. Following the implementation of this initiative, there was a noticeable increase in the number of visitors and the duration of their stay in these areas. The initiative's leaders concluded that the interactive digital displays were key in attracting and retaining more visitors.
Which of the following, if true, most seriously undermines the initiative leaders’ conclusion?
(A) Surveys reveal that the primary attraction for visitors to these urban areas remains the variety of shopping and dining options available, rather than the interactive digital displays.
(B) The interactive digital displays are often located near popular attractions and dining areas, potentially influencing visitor traffic patterns in their vicinity.
(C) The urban area has seen an overall increase in tourism due to a city-wide marketing campaign promoting its cultural and entertainment attractions.
(D) The digital displays, while popular, require frequent maintenance and updates to remain functional and engaging for visitors.
(E) Seasonal events and festivals, which occur regularly in these urban areas, coincide with the periods when increased visitor engagement is observed.
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15 Dec 2023, 08:00
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Bunuel
GMAT Club's Official Explanation:
C. The urban area has seen an overall increase in tourism due to a city-wide marketing campaign promoting its cultural and entertainment attractions.
- This choice provides an alternative explanation for the increase in the number of visitors and their duration of stay, independent of the interactive digital displays. If the overall increase in tourism is attributable to a broader marketing campaign, then the specific impact of the digital displays is called into question. This undermines the leaders’ conclusion that the digital displays were key in attracting and retaining more visitors.
The other options, while relevant, do not as directly challenge the leaders’ conclusion:
A. Surveys reveal that the primary attraction for visitors to these urban areas remains the variety of shopping and dining options available, rather than the interactive digital displays.
- While this suggests other attractions for visitors, it doesn’t necessarily negate the possibility that the digital displays also contribute significantly to visitor numbers and engagement.
B. The interactive digital displays are often located near popular attractions and dining areas, potentially influencing visitor traffic patterns in their vicinity.
- This could imply that the displays' location, rather than their content or interactivity, is influencing visitor patterns, but it doesn’t directly counter the claim about their overall impact.
D. The digital displays, while popular, require frequent maintenance and updates to remain functional and engaging for visitors.
- This addresses operational challenges but does not directly undermine the assertion about their role in attracting and retaining visitors.
E. Seasonal events and festivals, which occur regularly in these urban areas, coincide with the periods when increased visitor engagement is observed.
- This answer choice provides a possible explanation for increased visitor engagement (note that the increase in visitor engagement is not the same as increase in visitors; the same number of visitors may be engaging more). Moreover, these seasonal events and festivals occur regularly, which means they took place even before the installation of the new displays and kiosks, indicating that the events should not have an impact on visitors.
Therefore, (C) most effectively undermines the conclusion that the interactive digital displays were the key factor in increasing visitor numbers and retention, suggesting instead that the increase could be due to a city-wide marketing effort.
General Discussion
15 Dec 2023, 07:36
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Bunuel
(A) Incorrect : While this undermines the initiative leaders' conclusion we need to check if it is stronger than the rest. Additionally, it is possible that the digital displays are still attracting and retaining more visitors even if they're not the primary attraction.
(B) Incorrect: While this undermines, it does not directly contradict the leaders' conclusion that the displays themselves are attracting and retaining more visitors.
(C) Correct : This statement directly contradicts the leaders' conclusion. If the overall increase in tourism is due to a city wide marketing campaign then the digital displays may not be the key factor in attracting and retaining more visitors. This statement provides an alternative explanation for the increase in visitors and their stay duration which seriously undermines the leaders' conclusion.
(D) Incorrect : Rather than undermining, it suggests that the displays are popular which supports the conclusion and the maintenance requirement doesn't directly challenge the conclusion.
(E) Incorrect : While this undermines, it does not directly contradict the statement. It's possible that the displays and the events are both contributing to the increase in visitor engagement.
15 Dec 2023, 08:03
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Bookmarks
Bunuel
Weaken conclusion
(A) Surveys reveal that the primary attraction for visitors to these urban areas remains the variety of shopping and dining options available, rather than the interactive digital displays.-If this was the case, the visitors would come in the same number before installing interactive digital displays. A is incorrect.
(B) The interactive digital displays are often located near popular attractions and dining areas, potentially influencing visitor traffic patterns in their vicinity.- Similar to A. Why did it suddenly increase after installation of digital displays then?- B is incorrect.
(C) The urban area has seen an overall increase in tourism due to a city-wide marketing campaign promoting its cultural and entertainment attractions.Correct. It was not the digital displays but the campaign. Conclusion is weakened.
(D) The digital displays, while popular, require frequent maintenance and updates to remain functional and engaging for visitors.-Irrelevant, does not talk about the reason for increased visitors.
(E) Seasonal events and festivals, which occur regularly in these urban areas, coincide with the periods when increased visitor engagement is observed.-This pattern should occur during the previous years when there were festivals. We do not have sufficient information to support. C will be a better answer as it surely tells that it was campaign, not the displays.
IMO C
