P1: A study of ticket sales at a summer theater festival found that people who bought tickets to individual plays had a no-show rate of less than 1 percent,
P2: while those who paid in advance for all ten plays being performed that summer had a no-show rate of nearly 30 percent.
Conclusion: This may be at least in part because the greater the awareness customers retain about the cost of an item, the more likely they are to use it.
Which of the following would, if true, best serve as an alternative explanation of the results of the study?
(A) The price per ticket was slightly cheaper for those who bought all ten tickets in advance. (but still they lost money, no bearing on the conclusion eliminate)
(B) Many people who attended the theater festival believed strongly that they should support it financially.
(Many people those who attend believe that supporting financially, even if they think so, how is that relevant to the no show rates, if they want to support it, then they would might contribute in no show rate, so eliminate)
(C) Those who attended all ten plays became eligible for a partial refund. (so, what? then after they lost money, no bearing on the conclusion, eliminate)
(D) Usually, people who bought tickets to individual plays did so immediately prior to each performance that they attended. (yes, if the people is purchasing tickets just prior to the performance, they are sure with their timings and the availability that they will attend the performance, rather than those whose bought ticket in advance may be unavailable due to something urgent) (answer)
(E) People who arrived just before the performance began could not be assured of obtaining seats in a preferred location. (this is our of context option, eliminate)