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Senior Manager
Joined: 04 Mar 2007
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Updated on: 15 Oct 2017, 10:13
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66% (01:10) correct 34% (01:13) wrong based on 675 sessions

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Advertisement: Today's customers expect high quality. Every advance in the quality of manufactured products raises customer expectations. The company that is satisified with the current quality of its products will soon find that its customers are not. At MegaCorp, meeting or exceeding customer expectations is our goal!

Which of the following must be true on the basis of the statements in the advertisement above?
A) MegaCorp's competitors will succeed in attracting customers only if those competitors adopt MegaCorp's goal as their own.
B) A company that does not correctly anticipate the expectations of its customers is certain to fail in advancing the quality of their products.
C) MegaCorp's goal is possible to meet only if continuing advances in product quality is possible.
D) If a company becomes satisifed with the quality of its products, then the quality of its products will decline.
E) MegaCorp's customers are currently satisfied with the quality of its products.

Originally posted by Caas on 07 Jun 2007, 10:31.
Last edited by abhimahna on 15 Oct 2017, 10:13, edited 1 time in total.
Senior Manager
Joined: 04 Jun 2007
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07 Jun 2007, 11:54
B & C both sound good, but I would go for C
Manager
Joined: 20 Dec 2004
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07 Jun 2007, 14:52
I would go with D.

A company that becomes satisfied with the quality of its product (i.e. becomes complacent) then the perceived quality by the customer will decline since the customer's expectation of product quality has increased than what the company can offer.
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07 Jun 2007, 15:42
Caas wrote:
Advertisement: Today's customers expect high quality. Every advance in the quality of manufactured products raises customer expectations. The company that is satisified with the current quality of its products will soon find that its customers are not. At MegaCorp, meeting or exceeding customer expectations is our goal!
Which of the following must be true on the basis of the statements in the advertisement above?
A) MegaCorp's competitors will succeed in attracting customers only if those competitors adopt MegaCorp's goal as their own.
B) A company that does not correctly anticipate the expectations of its customers is certain to fail in advancing the quality of their products.
C) MegaCorp's goal is possible to meet only if continuing advances in product quality is possible.
D) If a company becomes satisifed with the quality of its products, then the quality of its products will decline.
E) MegaCorp's customers are currently satisfied with the quality of its products.

A out of scope
B this is true
C irrelevant
D out of scope
E out of scope

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Joined: 06 Jul 2004
Posts: 434
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12 Jun 2007, 22:12
Caas wrote:
Advertisement: Today's customers expect high quality. Every advance in the quality of manufactured products raises customer expectations. The company that is satisified with the current quality of its products will soon find that its customers are not. At MegaCorp, meeting or exceeding customer expectations is our goal!
Which of the following must be true on the basis of the statements in the advertisement above?
A) MegaCorp's competitors will succeed in attracting customers only if those competitors adopt MegaCorp's goal as their own.
B) A company that does not correctly anticipate the expectations of its customers is certain to fail in advancing the quality of their products.
C) MegaCorp's goal is possible to meet only if continuing advances in product quality is possible.
D) If a company becomes satisifed with the quality of its products, then the quality of its products will decline.
E) MegaCorp's customers are currently satisfied with the quality of its products.

Megacorp wants to meet or exceed it's customers expectations. If company's present product is accepted by the customers, the customers would expect more from the future product (according to the stimulus). Hence, the company would be able to meet the newer expectations only if it's possible to better the quality of the product.
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Joined: 18 Dec 2011
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17 Feb 2012, 16:01
I am confused between B, C and D, Why are B and D incorrect? Is it because, they don't talk about MegaCorp?
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Schools: Booth,NUS,St.Gallon

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19 Feb 2012, 22:17
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Advertisement: Today's customers expect high quality. Every advance in the quality of manufactured products raises customer expectations. The company that is satisified with the current quality of its products will soon find that its customers are not. At MegaCorp, meeting or exceeding customer expectations is our goal!
Which of the following must be true on the basis of the statements in the advertisement above?
A) MegaCorp's competitors will succeed in attracting customers only if those competitors adopt MegaCorp's goal as their own.--> not necessary ,this is nowhere implied in the passage.They can have other strategies too !!
B) A company that does not correctly anticipate the expectations of its customers is certain to fail in advancing the quality of their products.-->We know that customer expectation leads to improvement of the product.But the reverse may or may not be true.
C) MegaCorp's goal is possible to meet only if continuing advances in product quality is possible.-->can say for sure from the passage.Only if there is a possibility to improve there can be some improvement.
D) If a company becomes satisifed with the quality of its products, then the quality of its products will decline.-->wrong cannot infer from the passage.
E) MegaCorp's customers are currently satisfied with the quality of its products.-->no they are not satisfied .Their expectations keeps changing.
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20 Feb 2012, 00:42
The correct answer is definitely C as MegaCorp's goal is possible only if it can do continuing advances in product quality.
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Status: struggling with GMAT
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Concentration: Accounting
GMAT Date: 04-06-2013
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03 Apr 2013, 14:23
Caas wrote:
Advertisement: Today's customers expect high quality. Every advance in the quality of manufactured products raises customer expectations. The company that is satisified with the current quality of its products will soon find that its customers are not. At MegaCorp, meeting or exceeding customer expectations is our goal!
Which of the following must be true on the basis of the statements in the advertisement above?
A) MegaCorp's competitors will succeed in attracting customers only if those competitors adopt MegaCorp's goal as their own.
B) A company that does not correctly anticipate the expectations of its customers is certain to fail in advancing the quality of their products.
C) MegaCorp's goal is possible to meet only if continuing advances in product quality is possible.
D) If a company becomes satisifed with the quality of its products, then the quality of its products will decline.
E) MegaCorp's customers are currently satisfied with the quality of its products.

I was confused between B &C and finally picked c but still confused about B.Why b is wrong?
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Joined: 18 Aug 2006
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Location: United States
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06 May 2013, 00:16
1
mun23 wrote:
Caas wrote:
Advertisement: Today's customers expect high quality. Every advance in the quality of manufactured products raises customer expectations. The company that is satisified with the current quality of its products will soon find that its customers are not. At MegaCorp, meeting or exceeding customer expectations is our goal!
Which of the following must be true on the basis of the statements in the advertisement above?
A) MegaCorp's competitors will succeed in attracting customers only if those competitors adopt MegaCorp's goal as their own.
B) A company that does not correctly anticipate the expectations of its customers is certain to fail in advancing the quality of their products.
C) MegaCorp's goal is possible to meet only if continuing advances in product quality is possible.
D) If a company becomes satisifed with the quality of its products, then the quality of its products will decline.
E) MegaCorp's customers are currently satisfied with the quality of its products.

I was confused between B &C and finally picked c but still confused about B.Why b is wrong?

The question stem states that "Today's customers expect high quality. Every advance in the quality of manufactured products raises customer expectations."

But the negation, not correctly anticipating the customer expectations leads to fall in quality is wrong. What if I "wrongly anticipated" the customer expectations on the positive side of the quality? I will achieve better quality right? Hence B is wrong!
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28 Aug 2013, 01:34
im confused between B & C
For C- My thinking is Even if there is no product quality advances then also Megacorp is "there" in the market (with the latest technology existing) hence it is able to meet its customers expectations.

B. (Correct as per me)- Although "certain" is strong but apart from that everything is as per the advertisement.
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28 Aug 2013, 04:34
1
Nilabh_s wrote:
im confused between B & C
For C- My thinking is Even if there is no product quality advances then also Megacorp is "there" in the market (with the latest technology existing) hence it is able to meet its customers expectations.

B. (Correct as per me)- Although "certain" is strong but apart from that everything is as per the advertisement.

C is correct;

B says "A company that does not correctly anticipate the expectations of its customers is certain to fail in advancing the quality of their products."

not b, because even if the organizations do not correctly anticipate the expectations of the customer, you can still improve the quality of the products. Let's take an example: Customers expect the product to be 10 times better, but the company only anticipated the customer expectation to be 5 times; now even though the customer expectations were not accounted for correctly, you would still have a better quality product.

Hope it is clear
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Schools: NTU '15 (S)
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29 Aug 2013, 10:14
anilisanil wrote:
mun23 wrote:
Caas wrote:
Advertisement: Today's customers expect high quality. Every advance in the quality of manufactured products raises customer expectations. The company that is satisified with the current quality of its products will soon find that its customers are not. At MegaCorp, meeting or exceeding customer expectations is our goal!
Which of the following must be true on the basis of the statements in the advertisement above?
A) MegaCorp's competitors will succeed in attracting customers only if those competitors adopt MegaCorp's goal as their own.
B) A company that does not correctly anticipate the expectations of its customers is certain to fail in advancing the quality of their products.
C) MegaCorp's goal is possible to meet only if continuing advances in product quality is possible.
D) If a company becomes satisifed with the quality of its products, then the quality of its products will decline.
E) MegaCorp's customers are currently satisfied with the quality of its products.

I was confused between B &C and finally picked c but still confused about B.Why b is wrong?

The question stem states that "Today's customers expect high quality. Every advance in the quality of manufactured products raises customer expectations."

But the negation, not correctly anticipating the customer expectations leads to fall in quality is wrong. What if I "wrongly anticipated" the customer expectations on the positive side of the quality? I will achieve better quality right? Hence B is wrong!

when you negate " advance in quality" it becomes " no advance in quality" ie. quality remains same or decreases . B talks just about "decrease in quality" that's why B is not the right answer .
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17 Mar 2015, 03:42
Can anyone please explain why D is wrong?
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04 Jun 2016, 21:42
TARGET730 wrote:
Can anyone please explain why D is wrong?

The quality of its products doesn't decline, but the customer expectations of the quality of its products increase.
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12 Aug 2016, 15:12
The clear candidates are options B and C. Let's have a look at option B.

B) A company that does not correctly anticipate the expectations of its customers is certain to fail in advancing the quality of their products.

Not correctly anticipating the customers' expectations does not imply not advancing the quality of the products. A company can improve the quality of the products but not fully or correctly anticipate customers' expectations.

If anything, it is failing to advance the quality of the products that will ultimately imply not meeting customers' expectations in the future.

Hence, option B is incorrect.
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18 Sep 2016, 09:56
I would go with the C, because in this question main conclusion of the author is " At MegaCorp, meeting or exceeding customer expectations is our goal!" and for doing this Megacorp have to develop its products contunially
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27 Jul 2017, 08:38
1
Advertisement: Today's customers expect high quality. Every advance in the quality of manufactured products raises customer expectations. The company that is satisified with the current quality of its products will soon find that its customers are not. At MegaCorp, meeting or exceeding customer expectations is our goal.

Which of the following must be true on the basis of the statements in the advertisement above?

A) MegaCorp's competitors will succeed in attracting customers only if those competitors adopt MegaCorp's goal as their own.
No mention about the competitor. Probably quality strategy doesn't work with them. Maybe if they bring down their prices with same quality, they might be able to outrun Mega Corp.
B) A company that does not correctly anticipate the expectations of its customers is certain to fail in advancing the quality of their products.
It is the other way around. Advancing the quality raise the expectation and then expectation raises the quality.

C) MegaCorp's goal is possible to meet only if continuing advances in product quality is possible.
MegaCorp's goal is to exceed customers expectation and it can only be done if the quality of the product exceeds.

D) If a company becomes satisfied with the quality of its products, then the quality of its products will decline.
If a company becomes satisfied with the quality of product, the demand many decline as the customers expectation might have reached another level.

E) MegaCorp's customers are currently satisfied with the quality of its products.
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30 Mar 2018, 06:33
Please explain the difference between C and D.
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30 Mar 2018, 06:34
Caas wrote:
Advertisement: Today's customers expect high quality. Every advance in the quality of manufactured products raises customer expectations. The company that is satisified with the current quality of its products will soon find that its customers are not. At MegaCorp, meeting or exceeding customer expectations is our goal!

Which of the following must be true on the basis of the statements in the advertisement above?
A) MegaCorp's competitors will succeed in attracting customers only if those competitors adopt MegaCorp's goal as their own.
B) A company that does not correctly anticipate the expectations of its customers is certain to fail in advancing the quality of their products.
C) MegaCorp's goal is possible to meet only if continuing advances in product quality is possible.
D) If a company becomes satisifed with the quality of its products, then the quality of its products will decline.
E) MegaCorp's customers are currently satisfied with the quality of its products.

@abhimanha could you solve this?

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